5 Ways To Recession Proof Your Practice

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Hi, docs. Welcome to the Entre MD Podcast where it is all about helping amazing physicians just like you. Embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Una.

Well, hello everybody, and welcome to another episode of the Entre MD podcast. I am always pumped that you're here and you're listening. I want to say a big thank you to you for being a listener.

This is going to be one of.

Those really exciting episodes, especially if you're in private practice. So before we get into the episode, I would like to share with you something that someone shared about the podcast on Instagram. So this is Dr. Jennifer Breedlove and she says she starts off with a quote, my evolution will never end, Dr. Una. And then she goes on to say, there are many people whose paths will cross and many who will influence you in profound ways. This is a giant shout out to one of those very special people who helped me realize that my evolution in this world was. Will never end. Thanks, Dr. Una. Thank you so much, Dr. B. Love you. Know, I have thoroughly enjoyed working with you and I love to see your success and love to see everything that you're doing. You guys can check her out. She's loved dermatology and she's a fantastic dermatologist. I'm rocking it in private practice. So to the episode for today. Now, the background of this is I got to be a speaker at the Back to Busy Summit, which is a summit for private practice owners hosted by Dr. Phil Boucher. And I got to talk about five ways to recession proof your private practice. The things that I've noticed that work even in the midst of a pandemic. Okay, so these are five things that are simple to do, but there are five things that are also simple not to do. None of it is too complicated. These are five basic steps that will transform your practice. So if you're here and you are listening and. And you know any physician who is in private practice. So I want you to take the link to this episode and I want you to send it to them. They will thank you for it forever. So text it to them now. And now I want to take you to my interview with Dr. Phil Boucher on the back to busy summit. Five ways to recession proof your private practice.

I started off like most physicians. You know, my track was, you know, finish residency, get a great job, and just work your great job and live a great life. That was it. And I still remember the first day I worked as an attending, you know, big girl attending, and finally made it. I walk into the room, I see the patient, I come out and I'm like, wait, so that's it. Like, so I'm just going to do this, like, this same thing I just did till I retire. I was like, oh, my God, you.

Don'T have to present to anybody. You just present in your head.

And, yeah, it's like, there's something wrong. I always been chasing something. And then, you know, a series of things happened. I started my own practice, and I had the philosophy of hang the shingle and they will come. Oh, my word. Like, that was the worst ever because I hung the shingle. And they did not come right.

People didn't just start randomly calling you and scheduling, well, visits.

No, that. No, that. And so it dawned on me that I was a great clinician and I was a good doctor, but I knew nothing about business, like, nada. And on top of that, I was an introverted introvert. So I didn't want to talk to people. I didn't want to promote myself. I didn't want to do any of that. So it was just a recipe for disaster. So I had to come to that point where I embraced entrepreneurship. I'm like, you have a doctor hat. It's a really pretty hat. Now you're going to need a business owner hat, an entrepreneur hat. And I embraced that and started learning the skills. And then I Had an aha moment. Like, wait a minute. This is a skill like any other skill. I mean, as doctors, we do spinal taps, we do heart transplants, knee replacements, all kinds of stuff. Business skills are easier, but they're skills. You have to learn them. And then after I learned, I was like, wait a minute. All the doctors who are probably in practices and they can't figure out how to make them profitable, or they've run some business or they have some project and they're like, I want to help the world, but they can't get it off the ground because you have to figure out how to make it profitable. I was like, wait a minute, I'm going to help. Because it's just a new set of skills. And that's when we founded Entre MD and started helping doctors build profitable businesses so you can live life and practice medicine on your own terms, whatever those terms are. So I have fun doing all of that. And like you said, I love marketing. Talking about marketing, putting ourselves there, doing all the things introverts and doctors don't want to do.

Oh, that is. I mean, introvert here as well. Despite, like, this presence and stuff. Like, I like to go home and just kind of have quiet time with my family and wife. So I totally get that too. And I definitely get the place where you came from of that's it. Like, how can I do more and help and keep developing my skills? Because my clinical skills are pretty good and I can maintain those, but I want to, like, take things to a different level and help in a different way. And I love marketing because I feel like that is something that we never covered in undergrad because who took business classes, we never covered in medical school because who had, you know, time or interest? And most people that you learn from in medical school are academics and they don't need marketing. They just. Their shingle is hung by a huge organization that takes care of it and has the market share. And in residency, you had no time. And again, most people that taught you in residency were academics as well. And so there's this huge knowledge gap of, hey, you just went into private practice and you have to figure out how to market yourself. And it feels icky to market yourself or the idea of marketing yourself, because that's not what you do. People show up and they need your services and you provide them. But how do you get those people that are out there in the community into your practice because then you're able to serve them and use those skills that you have honed and trained and schooled and gone into debt for years and years. How do you actually put those to use? Well, it's by serving patients. Well, how do you serve patients? You have to have patients. So what was it like for typical physicians trying to do marketing before coronavirus? And then after we discuss that, let's talk about how things are going to change and what that should look like for a physician during COVID Post Covid.

Well, so I think for most practices, there wasn't really marketing happening for most practices. So what a crisis does is a crisis exposes weaknesses, right? So maybe you weren't saving. It wasn't obvious till Covid hit. Maybe they have an emergency fund. It wasn't obvious till Covid hit. Now, maybe you weren't marketing, right, and you kind of got away with it because people kind of sort of came. But then Covid happened and all the phones went on lockdown. Everybody went into hiding, right? And not in a bad way. We're supposed to do social distancing and everything fell apart. And then people are saying things like, the phones aren't ringing. I'm like, yeah, the phones. Your staff are supposed to be on the phone. It doesn't mean that it's supposed to ring. Like, if it's not ringing, you call them. So it was very passive. Like, we receive patients, right? But Covid and post Covid, we're gonna have to go get the patients, right? And sometimes people think, you know, once this is over, then everything will go back to normal. I don't think anything is ever going back to normal. People are too sensitized. Like, what mom is going to sit with her newborn in a full waiting room? I think that's done, right?

That's totally done.

Yeah.

What immunocompromised person is going to sit in a. That is so done. And people are going to say, how long can I go without seeing my doctor? Because I don't want to go into a doctor's office. And remember, I mean, we're like, yeah, it's getting warmer than Covid is going to go away. But guess what happens after it gets warmer? We get back into flu season. And what are the symptoms of flu, fever and cough? What are the symptoms of COVID fever and cough? I mean, like, so we're going to need marketing like never before. And it's going to need to be active. We're not going to get away with sitting and waiting for stuff to happen. We're going to need to go on the offense and decide these are how many patients I want to see. Every. This is the number of patients I want to see every day. And this is what I'm going to do to make it happen. So we can't just go, like, what's going to happen? Let's see what happens. Let's see if the patients want to come. Old Navy doesn't do that. They send you emails every day. Right, Right.

I was thinking about, we have here in Nebraska, we have Omaha Steaks. And like, nobody just thinks, I'm going to call Omaha Steaks because I could use some rib eye next Thursday. You get phone calls and that's the only. And most of them, you know, most people don't answer, but enough people answer that they're able to stay in business. Because enough people answer and they're like, yeah, sure, I'll take some ribeye for next Thursday. Otherwise you just go to the grocery store or you don't eat steak. Like, there's other options out there. So if you're not actively reminding patients that they need to come in, if you're not actively telling them why they need to come in, they're just going to stay at home, like you said, or they're not going to want to wait in the waiting room. I think we could repurpose our waiting room, honestly, because that's real estate that we're never going to utilize again. Because patients have gotten used to waiting in their car and getting a text message, come into room 29. And they all like that. It's just like you said, exposed cracks, exposed things that we were doing that now we can no longer count on people being happy with doing them.

Yep. The other thing to consider is another area we hadn't really. Maybe we hadn't thought about that much. When I finished, I graduated residency 12 years ago. Okay. And when I graduated, after hours clinics were not really a thing.

Right.

Urgent care was not really a thing. Telemedicine was not really a thing. Nurse practitioners didn't have independent practice. So all these changes have made the market share so much smaller. There's so many more players that you have to compete. You have to. You do not have the choice. Like, I never thought CVS, Walmart would be my competition. I don't know about you. When I was graduating, that thought never occurred to me. But they are. And they offer convenience. You may go like, but that's terrible medicine and all that. Patients don't know that the person who markets the best gets the market share. So as a great doctor who believes that you believe you have the best care, it is your job to let your patients know I have the best care, come to me. And that is great marketing.

Oh, amen. Because unless you're a neurosurgeon who has trauma patients that come in and don't care who can fix their broken egg, or you're an ICU doctor who, like the patients, aren't really checking your Yelp reviews to see how good you are. Endotracheal intubation. If people are getting to choose who they go to, then you have to show up. Or they'll just go to whoever is the lowest barrier, which might be Walmart or cvs. And like you said, they don't care. Nor are they able to assess what good medicine looks like. Good medicine looks like fast. And it looks like my expectations were met, which often are. I got an antibiotic, I got a steroid, I got a breathing treatment because that's what I thought I needed. And there was very little resistance to that. And also I got some bananas. Cause I was at Walmart. You have to convince people why it's worth coming to your practice and also why it's worth waiting. Because I don't want to maintain the hours in my practice that Walmart does or urgent care. Like, I don't want to be seeing coughs and colds at 8pm at night. And so I have to convince my patients why it's worth waiting and not just going to those easier options. So what should the physician who says, okay, I haven't been doing marketing because the patients were just flowing in. All of a sudden the stream has dried up and I realized, okay, I got to start marketing. I got to make sure that people know about me and know why it's a value to come see me and not the guy down the street or the guy at Walmart. What should that physician that's in that place right now, where should they start?

Well, so how about we do something simple? So nothing too tech that'll make you go, oh my gosh. But somebody can start working on right away. Now, the concept is a marketing stew, okay? So think about a sauce. It's not made of one thing. So you have the tomatoes, maybe you have some garlic in it, maybe you have some salt and all of that. But. But all of that put together just makes something that tastes really nice. Okay? So I'm going to give you, maybe I'll give you five of my best ideas, things you can start applying now that if you use them consistently on a schedule, not here and there, it's a recipe. You use it on a Schedule. It would make your practice so much better. And none of them will be rocket science. Like you go, like, seriously? Yeah, it'll be that simple. But if it's done, and I can preface that with this, you know, a lot of the docs that I'm working with, their volumes are at 80 to 85% of normal. So these principles work. Okay. So it may seem simple, but they work. Okay, so, so the first one is what I call in house marketing. Right? And I know you know what that means, right? So someone already came into your office. That is a potential visit. So they get the visit today and it's a potential appointment for three months out, one year out, whatever. Do not let people leave your office without scheduling their next appointment.

Thank you. That is so good. Oh, my gosh. My scribe hands them their next appointment card before they leave. He knows. And he puts it on the books. And it does. And it's what the dentists do. Like, right?

Yes.

Why would I schedule my teeth cleaning for six months out from now? I don't even know, you know, if I'm gonna be. Yeah, exactly. But it's on the books. So then I have to say, okay, I'm not going to go in. Or. Yeah, that worked. Or I worked around it. Okay, awesome. In house marketing. Love it.

And so where it makes it really powerful is, you know, it snowballs. Right? So what that means is if you have 20 patients come in, you could potentially have 20 appointments that you added without doing anything else. Just schedule those appointments then for pediatrics. Oh, my word. Okay, the mommy comes in with a two month old and you scheduled a four month appointment, but mommy has three other kids who you haven't seen in a year. So that one appointment gave you four appointments.

Right?

So that's the power of in house marketing. So 100% has to be done.

That's perfect. And that's like the low hanging fruit. You don't have to get your selfie stick out to do that. You don't have to take out ads in Facebook or the yellow pages. You just do what you're already doing. Perfect. Love it.

So number two, recaller. Oh, my goodness. Every business does this. Okay. And we should almost stop thinking about our practices. Oh, it's just my practice. Think of it in terms of business. Think of what a business would do. Your patient database is literally gold. A lot of practices have 50% of their patients being up to date with appointments. Which means if you would hit a recaller and say, give me all the patients we haven't seen in a year.

So.

And let them know, hey, it's time for your annual physical. Call us right now to schedule an appointment, or here's a link. Schedule your appointment. If you would do that on a schedule, you would have appointments come in and you can pick your database, split it into four, and do one quarter each week, each Monday of the month or whatever, each Tuesday, since Mondays can be crazy. But if you do that, you will get a constant influx of people who are making appointments. But you cannot ignore your database. It is. You should look at and go, like, look at gold.

It's all the revenue that. That is yet to be mined. Because they're just sitting out there and literally they are sitting right now not doing anything. Why are you leaving that on the table or the couch or wherever they're at and not having them get their. Well check or check their asthma or their ADHD or those other things. Love it.

So that's number two. Number three. This must frustrate you as much as it frustrates me. Send your patients emails. Send them emails. We gather emails, right? New patient paperwork, emails. But a lot of the times, if you look, they're not even in a database. They're just in all these random forms everywhere, and we're not using them. If you would send your patients emails on a schedule, say every Tuesday, they know I'm gonna get an email, email from Dr. Smith. And you know something that's, hey, this is what I'm doing in the office. This is what made the office. This is how we're working to make this office, you know, safer for you. This is what appointments will look like. So I want you to, you know, call the office if you need us, and if your child is overdue or if you're overdue, you know, come on in, we'll get. We'll take care of you, blah, blah, blah. If you would do that, every time you do that, your phone will ring and your online scheduler will get new hits. It's very simple. It's easy to do, it's easy not to do. But your email list is liquid gold in the business world. In the business world, we celebrate, right? We celebrate email lists like, how big is your list? How often are you hitting your list? Stuff like that. But we have lists, but we don't use them. So it's such a lost opportunity, but such a simple thing that if you started doing it would radically change your business radically.

Well, that's totally true. And there's so many opportunities. I mean, you see the way that Businesses work like Old Navy sends out emails when they're having a sale on sweats. Like, I don't need sweats, but I got an email and got reminded that they're on sale, so. Okay, well, if it's really easy and it's like two clicks, then I'll just get some. And you have to do that every so often so that people are reminded because they forget or they don't open that one. But if you email them for six weeks about the I'm coming sweat sale, well, maybe one of those times they'll click through and buy some sweatshirts. Same exact principle for you. Okay, perfect. And I love so far that all of these strategies require no selfie stick. They require no commercials on tv. This is all tapping your existing patient panel to create more opportunities to see them, to provide care, and to make them happy that you're there for them. I love it. Okay, keep going.

All right, so number four, might get a little grunt here, but it's social media.

Yep.

We have to use social media and it doesn't have to be complicated. Right. But the thing is this. You want to keep reminding people that you're there. There are many patients who want to schedule appointment. They've been meaning to schedule appointments, just that they remember at 10 o' clock at night, and they're like, I'll do it tomorrow. So each time they get a touch from you, an email here, a call there, a picture of your staff on social media, it's kind of a reminder. And each time you do one of those, you. Your phone will ring. Like, literally. That's the way the sauce works. So social media, it doesn't find the youngest person in your office.

Right? That's exactly what I tell people. They all know how to do Instagram and TikTok and YouTube and all those things. Yeah, love it. Yes.

And then just have them take pictures. You guys are at lunch anyway.

Take a picture.

Oh, my gosh. The morning. We are so glad we got to help, you know, 200 patients this morning. It was great and all that stuff. Can't wait to take care of your kids in the afternoon. But for now, we're enjoying lunch. That's it. That's the post. And those kind of posts will get so much engagement. And people look at him like, you know, they're amazing. They take care of us and all that kind of stuff. Just put some stuff on. You don't have to put your entire. You don't have to put your personal life on, you know, on social media because sometimes That's a hang up. I don't want to put myself out there. You don't have to. But the doctor piece of you, the entrepreneur piece of you, you can put that out there. Your personal life, you can keep that separate and that's fine. I don't, you know, I'm on social media a lot, but there are very few things about my personal life that.

Are on social media.

It's just not there because I'm a private, introverted introvert, you know, but you need to use it. And don't worry about did I have 10 clicks, did I have 200 clicks? And all that stuff. Like it's great when it happens, but when it doesn't, you scroll through things all day and. Well, not all day. And if you do, you need to talk to Phil. He'll teach you to manage your time. But you scroll through all day and when you're scrolling, you don't like everything, but it doesn't mean you didn't see it. Right, Right. Someone can just.

I don't always order bomba socks when I see them on Instagram, but sometimes I'm tempted to get those socks or whatever it is because I keep seeing them.

Yeah. And sometimes maybe they called your office instead of clicking like, which one do you want?

Right, Exactly. And it's just that top of mind, like you have to keep reminding people that you're there. Oh yeah, I do need to schedule that visit. Scroll, scroll, scroll. And then later. Oh yeah, I still need to schedule that visit. Scroll, scroll, scroll. Yes, I need to schedule that visit. Siri, call my call link a pediatric group, you know, that sort of thing. Yeah, love it.

All right, so important number five. Okay, so this one you're gonna need to work on. Not you, you do it. And it's speaking. Yeah, it's speaking. Okay. And now it will be virtual, right. You're not necessarily going on any stages or anything. So let's keep it to virtual. You know, online speaking, you have to embrace speaking. Alright, so in this context would be maybe videos and videos that you put on YouTube or social media and all of that. Because people want to experience your brand before they commit to your brand. People want to go like, wow, yeah, you know, he's cool, she's cool, she'll make a nice doctor. And listen, if your competition is doing it, the people will look at their videos and look at your lack of presence and go like, these other guys are cool. So I have a client who, you know, I worked her through, you know, starting her YouTube channel and all of those things. And this is what she started saying, that people would go like, oh, my gosh, you guys are everywhere. I'm changing from my pediatrician to your practice. She didn't go to solicit somebody else's patients, but they're like, she's everywhere. We've heard her talk about potty training, We've heard her talk about this and all that stuff. She's amazing, right? And then for your patients, during when Covid started, I must have done a gazillion videos. Like, this is what is going on. This is what social distancing means. This is what the stay at home order means. I cannot tell you how many times patients will come in the office. Thank you so much for keeping us updated on what was going on. It's been so stressful. It's been this, it's been that. Because you can use it. I mean, one video, you can repurpose it 1 million ways. You can use it for your email, use it for your social media, use it for YouTube, whatever, whatever. And they're like, so grateful. And every time I would do a video, the phone will ring. Every time I do a video, the phone will ring. Think about the objections. People now have to come into the doctor's office. Will I have to stay in a waiting room? How long will the appointment take? What are the staff doing to protect us and all that stuff? If you're not answering those questions, they are staying at home, right?

That's just staying at home, what you just said.

So you have to.

And those are quick videos. Those are 60 second or less videos that you can just post right to Instagram. And hey, everyone, I know that a lot of parents out there are worried. They're wondering, if I come to the office, am I going to get exposed to Covid? Well, here's what we're doing at ABC Pediatrics to keep you safe. You're going to wait in the car, you're going to get a text message. You're going to be escorted right from the way, right from the front door to the room so that things are safe. Boom. Something like that. Yep.

And it's all done. And you might go, well, I don't know how to do video. I don't know how to do this.

I don't.

Okay, so we talk all the time. We're doctors, right? If we had 20 patients, that was 20 conversations. It excludes the conversations with the staff, with grandma who called on the phone, who wasn't. It excludes all of that. And people are not Looking for perfection. All right, so you want me to tell you how I started doing videos? You'll love this story.

Please.

Okay.

All right. So I knew two years. Two years before I started doing video that you should be doing video. And I was like, like, my face on the World wide Web, that's not happening, right? Like, I'm not doing that. And then one day, I was watching a video by this lady. She coaches entrepreneurs, okay? And she has like 60,000 followers on Instagram, and they're like 200 people or so live on that video. So she's recording the video. The lighting is horrible, the sound is horrible. Like, you know, you can. You get all this background sound. And then in the middle of what she was talking about, her son probably runs behind the camera because she's like, hey, what are you doing? Are you supposed to be doing your homework? What?

Right.

Yeah. Oh, okay. And then she continues talking to her audience. And I was like, there you are, waiting for perfection. This lady has an awful video, and she has 200 people watching it, and she has 60,000 followers, and she's getting new clients because of what she's doing. Keep waiting for perfection. So that's when I got my big mantra of progress over perfection. You know, forget it. Now. Am I saying go do an awful video? No. What I'm saying is be excellent. Excellent means doing the best with what you have at the time. So do the best you can do now and then keep making it better, but stop going for perfection. Perfection works. As a clinician, it is awful.

As a business person, oh, amen.

Awful.

I can tell you, when I first started doing videos, I had a teleprompter that was attached to my camera, and I just read from the script, and I spent forever making these well polished scripts, and I just read them, and it took hours and hours. And over time, through practice, it's gotten this easy where I literally walked into my office two minutes before we were gonna start recording. My mic was already on. I turned my camera on, I sat down, put my airpod in, and I hit start. And we're talking now. And you can get to that. Like, I didn't have those skills before, and it sounds like you didn't have those skills before, but it just took repetition and practice and not expecting perfection in order to get to that place.

And in the meantime, while you're doing it, it will work for your business. That's the beautiful thing. So shortly after that awful video that I did my first video, because the end of the story was this. After I saw that. I was like, enough of this nonsense. I turned off her video. I pulled out a chair, sat there, called my daughter, who was 8 at the time. I was like, hold this phone. Hit the red button.

Right.

Recorded my first video, posted it to Facebook. Right. So at this point, there's no going back. And I'm like, there. I did my worst video. It can only get better.

That's a great way to look at it too. Here's the worst video that I'm gonna do, which I know which video is my worst. That I can tell you. It was one that I filmed in my kitchen. It took like an hour to film a two minute spot on how to introduce peanut butter. And I did it about 20 takes and it took forever. And it's still on YouTube. And I like to reference that as this is the worst video that I did. This was my first video and it only got better from there.

And you probably got patients from it, right?

Oh, totally. And what you were saying earlier, like, people switch because they find you online. You don't have to go and try and pass out cards at the grocery store or do whatever you're thinking marketing looks like to sneak patients away from whoever they're seeing now or whoever they're thinking about seeing. They will just flock to you because you're absolutely right. They've either seen your name ten times before they made the phone call because you're online and showing up where they are, or they were like, well, I'm looking for a doctor, so? And so. And I'm going to Google it. I'm going to look on Facebook or ask my Facebook friends or look on Instagram or wherever. And then they find you and they're like, well, I can see who this person is. I already know them, I already like them, I already trust them before I've even made that phone call. So now when I come into the office, everything is going to live up to the expectations because I already know what to expect. Yep, that's marketing.

That's marketing.

And I love that you started the first three. You don't even have to pull out your phone or put yourself out there. It's just having your staff and not doing it yourself. Getting your staff trained in systems where they keep getting new patients coming in. That's brilliant, Gold. Love it.

And I love what you do because you do a lot of don't do it yourself. And really that's something that as physicians, we have to learn because we do stuff ourselves. But as a business person, your job is to Continually make yourself less and less relevant. Right? Which means things are working without you being there. So the in house marketing you, your job is to facilitate that, to coach your staff to become excellent at that. Where it becomes a new behavior is not for you to do it. Right? The recaller, don't, please don't do it. The email, please, I mean, don't do it. If you're like, it won't be my voice. Dictate something and give them to frame it and send it out. But don't do it, don't do it.

That is so important too. Figure out how those systems work and then teach the people that can do it for you, that have more time than you, that aren't as well trained, that don't have the hourly rate that you have, that don't have the responsibilities that you have on top of all that. To do it on your behalf and then give them guidance nudges in the positive. Hey, that was a great video. Hey. I'm not really sure what you were meaning to say here, but I think that we should rephrase this as that. And then the more that you can do that, the less that you have to do. You can train your staff to come in and say, hey, Dr. Una, somebody on the Facebook page asked about how to introduce peanut butter. I'm going to hit record. You just tell them how to introduce peanut butter. And then all you do is just like your staff are coming in and reminding you to do it. And you can say, hey, I need you to remind me every Tuesday to record a video. So I want you to come into your off my office with your phone out and tell me what I'm going to talk about and hit record. And then I'm going to do it. And it's almost like a surprise. And that would be really cool to like surprise Dr. Una. Here's the question that I wasn't prepared for. Okay? And like that's what people want to see. They want to see the real you. They don't want to see a very polished, like perfect background. Like I have water bottles all over the place. People love seeing what you're actually like. This has been so good. And I mean, it does feel like, you know, you and I have a very similar outlook on marketing and why it's important. And Covid, as you said, has just illuminated those cracks where people need to step up and do more. And this is a very awesome system to do more without having to reinvent the playbook or get a whole marketing team behind you to get started.

All right, everybody.

So that was my interview with Dr. Phil Boucher. I'm sure you got a lot of nuggets out of it and you're excited and like, oh, my gosh, let me go take this by storm.

This is.

These are five simple things that will really dramatically change your practice. Our practice has done very well in spite of the pandemic. We actually have numbers that are better than the numbers from last year, and these are the things that we use. These are the same five things that we use. So go implement them, and I cannot wait to hear your success story. Okay, so go do it. Be sure to share this episode with a friend who's in private practice. Share it on your social media platforms, write a review, and I will see you on the very next episode of the ontremd podcast.

If you love this podcast, please take a moment to subscribe, share, and remember, review it on itunes as you go about your week. Remember, you're not just an md, you're an entre md. Don't forget to tune in next week for another great episode. Until next time.