Becoming a GOAT

If your business isn't working the way you expected, it's not because you're bad at business. It's because no one ever taught you how it actually works. We were trained to master algorithms in medicine, but when it comes to revenue teams and growth, we were never taught anything. We weren't even told to figure it out. We just assumed somehow we'd know. Like it would magically make sense. But it doesn't. The era of the seven Figure Physician CEO is here. And it's not about working harder. It's about learning entrepreneurship as a system. The same way you mastered ACLs and pals, you can master the algorithm of building a profitable scalable business. That's why I recorded the seven Figure Physician CEO audiobook. Whether you're building a medical or non medical business, and whether your goal is your first million, first 2 million, first 5 million, first 10 million, this is where the journey starts. There is no calvary coming to save us. We are the calvary. So. So go get your audiobook now. Www.entremd.com 7Figurebook. And let's rewrite the narrative for physicians starting today. Hi, docs. Welcome to the Entre MD podcast where it's all about helping amazing physicians. Just like you, embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Unna. Well, hello, hello. Welcome back to another episode of the On Trendy podcast. And we're going to have an absolute blast today because we're going to talking about something that I think is so cool, which is this concept of all of us having the opportunity to become a goat. Like, greatest of all time. I did do a bit of growing up in Nigeria and so the first time, I remember the first time seeing this goat thing on, on fit, I'm like, go, why would anybody want to become a goat? But you can't tell anybody. But greatest of all time, greatest of all time, do we have the opportunity? And the answer is yes. And in this episode, I want to show you what that means for you and how exactly you can do that. Okay, so we are all in a game, right? And I like to think of myself as an athlete. I like to think about myself as an Olympian. I. I like to see myself as a champion. I choose to think about myself that way. And the game I'm playing is the game of life. And I'm competing, okay? But I'm not competing with another physician. I'm not competing with another entrepreneur. I'm not competing with another influencer. I am competing with the best version of me, right? I am striving to become that person that. That's my driver. And because that's my driver, I'm not too bothered by what other people are doing. Because me becoming somebody else doesn't. I don't win the prize when I become somebody else. I win the prize when I become me, when I explore more of my potential, where I explore more of who I can be, right? And so I'm not too bothered by that. I think this is also one of the reasons why I don't settle, right? And when I say don't settle, I don't mean I'm not content. Like, I'm content. I love my life. I don't need to do anything different. I don't need to have more. I don't have to have to have a different kind of house or a different kind of car. I don't have to have a different kind of education. I am content with what I have. And so the energy I put towards the things that I do is because I am. I want to become the best version of me, right? I want to explore my potentials. I want to push the needle forward in the business of my life. And so that puts me in this place where I'm playing an infinity game. There's no end to the game, and it's fun. It's a game, right? Now, don't get me wrong. I'm not saying it's a walk in the park. I'm saying it's fun. It is hard work. And hard work is not a bad thing, right? But that's my driver. That's my motivation. That's what allows me to continue to dream big. That is what, you know, inspires me to dare my fears because I'm competing and I have the opportunity to become the greatest of all time. Not in basketball, not in football, but. But in the game of life where I'm competing with the ultimate opponent, if you will, myself, the best version of me, okay? So, for instance, you know, some. Some may argue, like, somebody may have a business my size and they're just like, yeah, I can take it easy because I know how to create results. Like, I don't need to do anything extra, right? But the thing is this. That best version of me has the capacity to disrupt an entire industry. That person has the capacity to lead change in the physician community where when history is being written, it will say, and, you know, and people were stuck and things were bad for physicians and they didn't own businesses and they didn't. I mean, even the businesses, they did own private practices. They kind of felt they were not businesses. Right. Like, they were practices, not businesses, and they didn't have financial security, and they're devalued in the marketplace and all of that. And then these people who were this. Who. Who were. Who spearheaded the change, they led the charge. And Dr. Uno is one of them. Not for pride's sake, but because every time I think about it, I'm like, that's what I'm supposed to do. Right? So when I'm striving to build this business that helps 100,000 physicians, knowing that if we can touch 100,000, then for sure we can disrupt the whole community. That drive is because that. That's what I'm supposed to do. That's what the best version of me did. Right. I also know. I also know that part of. I've always been that way. Right. And sometimes when you try to figure out, what am I supposed to be doing with myself, go back to back in the day, you'll see these themes that run all across your life. One of the things I've always fought for is to accomplish something so somebody can see that it's possible for them. And so when I think about my journey, like, I'm a physician. I'm a pediatrician. I have a great job. I could have stopped there. Right? Okay. Went on to do the private practice. And I'm like, hey, guys. Like, the first thing I thought about is, guys, it's not as bad as we thought. Like, even if you're an introvert, you can do it. Even if you have no business education, can learn the things and do it and all of that. And so I started helping people informally, and I'll showcase what I've done. Like, look, you can do it, too. In fact, there's somebody in my world who's like, I've been a pediatrician for seven years, and I've always wanted to start my private practice. This woman here has been a pediatrician. You know, she just graduated 18 months ago, and here she is in her own practice, and she's. She's doing such a great job. And he went on to start his own practice. Like, so I have this feel like I'm a. I'm a vision board of sorts for people. I am a mirror. Like, when you look at me, you're like, huh? So I could do that, right? Yeah. I feel like I'm a billboard of what is possible. And because of that, in my business, I strive and I Strive to hit results. And as private as I am, I talk about my results. I die a thousand deaths when I do that. But I talk about them because I'm like, I know the best version of me is a billboard, is a vision board for somebody. So. So those are some of the things that I'm chasing. I'm like, I'm gonna be the greatest of all times, right? Compared to me. Not compared to anybody else. I'm. There are two people in this competition, me and me. That. That's it. Okay. And that's the way I think about it. So when I'm pushing, I'm like, I want to have multiple seven figure businesses. I mean, like, what is the point is to be a vision board is to show that it's possible. Is to say, come on guys, we, we can. And you know, when we push, then we're number 29. And which I'm so grateful for. Number 29 on the inc regional list of fastest growing companies in the Southeast. In the southeast region. I'm posting that on social media again. Died a thousand deaths. But I'm like, I would love for doctors to be on the Inc 5000. I would love for this to be a place where we are. Because there are not a lot of physicians there at all. And we don't even think of playing on the, the, the playing field of entrepreneurs because we don't identify as entrepreneurs, right? And so this is all about chasing those things because that's what the, the best version of me did. And so I want to bring this to you. I want you to think about your business. I've talked to enough physicians, right? I've coached hundreds of physicians at this point. And I've had doctors who tell me, I would give some shout outs. Actually, Dr. Arola, she's like, Dr. Ara, she's a rheumatologist in Seattle and she's like, we are building the center of excellence for rheumatology in the greater Seattle area. So that, that is. That's her own version of some level of a goat project, right? Like, and becoming the greatest of all times means becoming that, building that, putting that out there. Do you see what I mean? And some of the people are like, I want to work full time and replace my physician salary. I want to show that it can be done. And Dr. In Ontarim, the business school, and they've done it. Like these things that you see sometimes you don't even want to talk about them. You don't want to voice them out loud. But I'm Inviting you. I'm inviting you to become the greatest of all time. I'm inviting you to stop rolling over and playing dead. I'm inviting you to take the bull by the horn and decide. I'm going to become the best version of me. What other people are doing, that doesn't matter. That doesn't matter at all. I'm inviting you to get in the fight, to get in the ring, to put on your shoes and get on the court. But, but become, become. You know, you've. If you've listened to the podcast, you've heard me talk about this like, I'm going to die empty. I'm going to do all the things that. I'm going to explore my potentials to the fullest, squeeze every last drop of yumminess on the inside of me out, and the ground can have my body, right? Like, that's, that's the way. So I'm inviting everybody, greatest of all time, race of all time, explore. And a lot of times what stops us from exploring our potential is fear. It really is fear. And so when you feel fear now, you're, you're, you're smart enough to go, like, why? Right? Because if it means you're stepping out of your comfort zone, my goodness, step out of the comfort zone already. Okay. All right, so let's say great of all time is like, you secretly wanted to build a successful business, right? You wanted to take it to seven figures, but you're like, I don't know if I can. Okay. And so I want to give you a few things that you can do. Start, you know, trip this journey of goating. So number one, number one, a lot of times, you know, as kids, we, we imagine, we dream, we do all of those things. Oh, I'm going to be an astronaut. I'm going to, you know, I'm going to go to the moon and all this stuff. And the longer you stay on Earth, the more life beats the dream out of you. And so a lot of times we are working towards things that we don't see internally, right? Like, I'm going to build a seven figure business. But on the inside, the picture you see is a picture of failure, is a picture like, I can't pull that off. I'm not the kind of person to do that. And so the first step is really to paint the picture. Like, if I did do it, what does that look like? If I did build the business of my dreams, what would I, would that look like? What is that seven figure business? Okay, I'm a coach. I have this number of clients. I have this group. Like, what does that look like? I have a private practice. It's me and another doctor. We did this, we did that. What does that look like? Paint the picture. The first thing is paint the picture. The second thing is making a quality decision. I'm going to do this indecision. I had a mentor who said this indecision is a form of self abuse. Like you can say absolutely or absolutely not. But see that, that, that place right there is a dangerous place to be because nothing happens there. All right? And you're paralyzed. You don't take any decisions. You don't go forward, you don't go backward, you don't do it. And there are people who've lived for years, years in limbo, right? Make a decision. You may not have the how. The how follows the decision. This decision doesn't. The how, the how to doesn't come first. I remember the first time I decided, I'm going to build a business that does seven figures in revenue. I couldn't even imagine doing high six figures. I could not imagine it, right? But it started with a decision. I'm going to do this. I could not imagine how I would pull it off. It started with the decision and here we are. Many seven figure and even multiple seven figure businesses later. Make a decision. Make a decision. Indecision is a form of abuse. Stop abusing yourself. Okay? So this is what life could look like. Because you have the power to, to. This is, you have the power to do that. You have the power to create that kind of business. This is what my business would look like. Paint a picture. What is it? Paint the picture. Come over here. Make a decision. I'm going to build that. What if it doesn't work? It's already not working. What if it does work? Right? So make a decision. Number three. Number three. Then change. Change your internal picture. So you've painted the picture out here like what your business could look like. And then you're going to come back and you're going to switch it out with the picture you have on the inside. I want you to think about it. You're here, you're like on the inside. You're like, I can't do, I can't do seven figures. I just can't do that. Right? Okay. So you paint the picture outside. So for instance, you may have done a vision board, right? Like say I have a vision board is outside. But the real magic happens when the vision board leaves the board and it comes on the inside. Where that's the picture you're walking around with. Because what you walk around with, and this may sound woo woo to you, but it's not. What you walk around with is what you produce at the end of the day. Because you are going to act in a way that is congruent with the way you see yourself, right? And so if you, if you see that I'm not that kind of person, the most I can do is 200,000 in business. You're going to act like the person who is running a $200,000 a year business. And because you act like that person, you're going to have those results. It really is as simple as that. Now, the process of changing the picture takes a minute. Okay? It takes a minute. I'll give you an example. I had a target for the number of books for the Entrepreneur method book that I wanted to sell. And if you haven't bought that book, oh my goodness, go get it. It's amazing. On Amazon, on Trendy, the Entrepreneur Method. But I had this goal. I put it on my vision board and I looked at it. I was like, there's no way. Now remember, it was on my vision board and I had made the decision, but on the inside I'm like, you can't, like, how are you going to do that? But I had the vision board there and I would stare at it. And I would stare at it. You know, it was in my office. So every time I look up, I'm looking at it and I still remember the day, I still remember the day where I looked at that picture and looked away. When I caught my subconscious thought, my subconscious thought was like, of course we're going to do that. Of course we are. Right? So it took a minute, it took a number of weeks. What is the diligence of doing that work to change the inside, the internal picture, Right? And so you can do that with a vision board. You can do that by, you know, by spending time with mentors who have been where you're trying to go. Because the more you sit with them, the more you're like, wait a minute, right? Like when you're trying to build, when you're trying to build a seven figure business and you're hanging out with somebody who does 20 million a month, there's something it does to you, you know, and this is why I love the community in the entrepreneur business school. This is why I promote a lot of talking about revenue, especially in our in person events, because it's somebody's vision board, somebody else's Your vision board, like, it's just, it's just crazy. And so, and so mentors, community, just like we do in the untrended business school. Your vision board books, right? Written by, you know, people, podcasts. I love listening to, you know, episodes that are like liter. They're like, they're like audio versions of autobiographies. And people are sharing what they've done because it stretches you and you, you may not get, you know, as big as they are, but you can go back to the way you used to be, right? And so is that work? Will you be diligent enough to listen to those podcast episodes, Diligent enough to read the books, diligence enough to be in the right community? Even if you have to pay to be in the community, will you be diligent enough to have the right coaches, mentors, all of those kind of things? Because what does that do? That changes the picture. Once the internal picture change, the way you act changes, the results you get will change. Okay, so number four, number four, you start taking action now. Okay, so what I've seen people do is they have this big dream of what's going to happen, right? And they start talking about it, they start telling people about it, they start posting about it on social media, and they're doing all the things and they're waiting. Nothing happens when you wait, right? So no matter how big that picture is, there's a ver. There's an action you can take now that creates a version of that result. So for instance, I'm going to build a million dollar business and you're a coach and you have four clients and you have the capacity to have 10. What do you do? Right now you sell and sell and serve and sell and serve and sell until you fill your panel up to 10. Is that going to give you a million? Most likely not. But when you do that, then it becomes easier. Like, oh, we're in a position and with all the selling we've done, we've built this brand. People know us. We can now launch our group program and this. But if you're waiting, nothing happens when you wait. So when you're done dreaming, you come back over here and you start working, you start putting in the reps, you start creating results, you start doing the best with the information you have at the time. And as you do, you will learn more. Okay? That's the way it works. So you start taking action. And if you're wondering, where do I take action? Just look for everywhere. Where is the status quo? Where is Comfy, what will be, will be, and all of those things. Take it up a notch, take it up a notch, right? Like you're trying to build this brand, like, dominant brand. And you know, one of the ways is you need to be on other people's platforms. And, you know, for the last year, you've gone on what you've been a guest on one podcast a week and one, one podcast a month. Why don't you for exit, make it one podcast a week? I don't have time for that. The average interview is 30 minutes. You don't have two hours to build a dominant brand. Of course you do, right? You look at your social media. Every eighth post has a call to action. Maybe it's time to change that, right? You know, you should hire a team. There's a critical hire that is the next thing to do. And you've been comfy where you are. You're like, I can do these things myself. Well, now is the time that you're like, okay, I need to bring that person on board. Up level. Find everywhere where there's a status quo. Up level. The service you're delivering to the clients that you already have. Up level. Take everything up. Take it up a notch. What are you doing? You're doing all of this so you can become the greatest of all time. We all have the opportunity to become a goat. Okay, all right, so what do I want you to do? I really, I just want, I want you to do this, okay? I want you to from where you are. So maybe this, Maybe you did 250 grand last year and you're like, I want to do 7:50 this year. I want to do a million this year. Right? I want you to paint the picture. What does that look like? What does your team look like? What kind of clients do you have? What's the pricing of your offer? All of those things. Look at that. They make a decision and don't worry if it's not perfect. Okay? Make a decision. I'm going to do that. Okay? Then make, then do the work to change your internal picture. Like, okay, if I'm going to build a business that's going to do a million of revenue, the people who do that, what do they, what do they look like? How do they show up? What do they do? What is all of that? To change that internal picture, to hang out with all that stuff long enough so that becomes your default thinking, and then you start taking action from where you are right now, right now. And as you know better, you do better as you Know bigger. You do bigger, but you start from where you are right now to. To step out of the status quo. Like reject all the status quo things. The status quo things will give you a status quo results. If you want to have bigger results, you're going to have to do different things. Okay? Now, I don't know how you are taking this. You're like, this is too simple. I'm looking for something more complicated. Or you're like, I need the tactical right or whatever that is. But this is the process I used to take my first business to where it is now. Second business to where it is now. This is the same process that I've helped this a number of the doctors in the entrepreneur business school leverage to create results that will make your ears stink. Right? And so I'm inviting you to not have learnitis. Learnitis means I heard it. Interesting. I'm not doing it. Okay? I want you to take this. I want you to act on it. Because if you do, you're going to be sending me a PM private message and you're going to like, Dr. Una, you will not believe what happened. And I'll tell you. Oh, yes, I will. Oh, yes, I will. I've been waiting for this pm. Tell me all about it. Okay? I want that to be your story. I want you to leave the status quo. I want you to experience a quantum leap. I want you to build a business that will blow your mind. I want you to turn. And I heard my mentor say this. He's one day, he's just like, I just love the way I think. And I'm like, what? And now I find myself like, I just love the way I think. I love the way I am. I love the way I act. I love the way I respond to challenges. I love it. I want you to meet you. Oh, you will. Love you. I want you to meet the next level version of you. You will love that version of you. You will love the version. The kind of results that person create. You love the kind of life that person lives. You will love it. I want you to experience that. Okay? So go do this. And this is an episode that you definitely want to share with the doctors in your life. They will thank you forever. So post it on social media, hashtag on trend. Tag a few of your docs in the comments. Tell them, look, just don't pass go, don't collect 200. Go listen to this episode, okay? Because I want you to imagine 100,000 doctors deciding to be the greatest of all time. Imagine what they'll do for the health care space. Imagine what they'll do to the physician community. Imagine what it will do in the lives of the patients. Imagine what it will do. And you and I started from where we are now. Right now can be part of that change. So share the episode and I'll see you on next episode of the ontram B Podcast. Hey, if you love listening to the Entre MD podcast, I want to invite you to join Entre MD On Demand. It is my signature subscription program that gives you access to a library of business courses designed to help you do one thing as a physician Entrepreneur entrepreneur, and that is to thrive. Just head out to entreandi.com forward/on demand and I'd love to have you join us. See you on the inside.