Help! I’m Not the Expert

If your business isn't working the way you expected, it's not because you're bad at business. It's because no one ever taught you how it actually works. We were trained to master algorithms in medicine, but when it comes to revenue teams and growth, we were never taught anything. We weren't even told to figure it out. We just assumed somehow we'd know. Like it would magically make sense. But it doesn't. The era of the seven Figure Physician CEO is here. And it's not about working harder. It's about learning entrepreneurship as a system. The same way you mastered ACLs and pals, you can master the algorithm of building a profitable, scalable business. That's why I recorded the Seven Figure Physician CEO audiobook. Whether you're building a medical or non medical business, and whether your goal is your first million, first 2 million, first 5 million, first 10 million, this is where the journey starts. There is no calvary coming to save us. We are the Calvary.

So.

So go get your audiobook now. Www.entremd.com 7Figurebook. And let's rewrite the narrative for physicians starting today.

Hi, docs.

Welcome to the Entre MD Podcast, where it's all about helping amazing physicians just like you. Embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Unna.

Hello. Hello. Welcome back to another episode of the OnStreamDay podcast. As always, I am super pumped that you're here. And today we're going to talk about something that is near and dear to my heart. Okay. There are so many things that so many doctors want to do, and one of the things I hear a lot. I can't do that. I'm not the expert. You should go speak about this thing. I can't do that. I'm not the expert. You should start a YouTube channel. I can't do that. I'm not the expert. You should start a podcast. I can't get up to speak about that. I'm not the expert. There are problems that we know that we can solve. There are problems that we notice and. And we have a passion to solve them, but we don't own them. And the reason for that is, well, I'm not the expert. Start a business or scale your business. I'm not the expert. I need to get an MBA first. I need to get some more training. I need to get another certification. So today we're going to be talking about help. I'm not an expert. And I'm going to start off by saying, I have amazing news. You don't have to be an expert. Entrepreneurship is not about being the expert. Entrepreneurship is about helping. So the question becomes, can you help? It's not are you an expert? It's can you help? What does a business do? A business solves problems. A business helps people. And the reward for that is a thank you note called money. At its basic form, it solves problems. Okay, so the question, the real question is, can you help? Do you know enough to help? You don't have to know everything. You don't need to know everything. You need to know enough to help. All right, so I pulled up three examples and we're going to look at nature, we're going to look at how you trained, we're going to look at entre md, we're going to look at all these things to see do I need to be an expert or do I need to know how to help? So the first example is going to be from my family. So I have four children, as at the time of this recording, they are 13, 11, 7 and 5. Okay? Now when I had my second, the first, my first, my daughter Cheta is 18 months older than him. So there's a newborn and an 18 month old. Okay? Now even at that age, if I was holding my son, Chidi the second, and his little hat fell off, she would run and pick it up and come hand it to me to put back on his head, right? If I needed to change his diaper, I could tell her to grab me a diaper and she would do it. If he was sleeping and he started crying, she would run into my room, baby crying, baby crying. No, she was 18 months old. Was she an expert? No. Was she a helper? Yes. Does she need to know everything to help? No, she just needs to know enough. So what if she said, well, I'm 18 months, I'm no expert, so I'm not doing anything right? So by the time my third was born, she was six years old. So she could do a lot more because she had learned a lot more. So she could help and she could help at a larger capacity, even though she wasn't an expert. She's not a mommy, she's a little kid. But guess what she can do, she can help. So I want you to think, if you wouldn't accept a 6 year old not helping at all when there's a newborn in the house, then you should not accept it from yourself either. You don't have to be an expert. You need to be able to help the second example is, look back to your medical training. I remember when I was an intern, a pediatric intern. My first rotation was on the general floor and I had to do all the things. And there are so many things I didn't know. Fortunately, I had a lot of second years and third years who were there to guide me, who were there to show me, to show me how to put IVs in, to show me how to do spinal taps, to show me how to present my cases properly, to do all of those things. Did they know everything? No. Were they experts? No. Did they help me and make a huge change in my career? Yes. So were they experts? No. Were they helpers? Yes. What if they said I'm not an attending and because I'm not an attending, I can't help this intern? Would we accept it? And the answer to that is no. A thousand times no where. Like, you know enough to help an intern, so go help. So if you wouldn't accept it from an intern, I want to invite you today to no longer accept it from yourself. So that's the second example. The third example is here at OntraMD. Now I remember. I knew I wanted to help doctors. I knew I wanted to help doctors, especially. You feel like you're an introvert. You feel you can't start a business. You feel like, you know other people are business people. I'm not that kind of person. You're terrified of speaking. You're terrified of putting yourself out there, terrified of owning your voice. Sometimes you want to play small just so that you're not found out. Imposter syndrome, the whole nine yards. I wanted to help doctors, but I had to struggle with this thing like, who am I to come out and say I'm going to help doctors start profitable businesses? Who am I to say I can help doctors build six multiple six and seven figure businesses like who am I? Because I looked around and they're the Tony Robbins of this world. There are many amazing people that help people in business. So who am I? But you know what? I decided, like the intern and like my daughter, that I don't have to be the expert. I have to help. I may not know everything, but I know enough to help. I know enough to help doctors build profitable businesses. So what did I do? I helped. I helped. I helped. And that's what I do. And my obsession, not in a bad way, but my obsession is to help doctors. So do I need to be an expert? No. Am I an expert? No. I know a lot of stuff, but yeah, I don't concern myself with that. Can I help? Yes. Yes, I can help. And at this point, I have evidence that I can help. Right. There are many doctors who have had many firsts. They've launched their YouTube channels, they've started speaking. They had practices that thrived in the midst of a pandemic. They started practices that are thriving in the midst of a pandemic. They doubled their prices and they're doing well in their coaching practices. All kinds of stuff. And you can listen to the episodes I've done with the students from the on trendy business school. It's amazing. Not because I'm an expert, it is because. Because I can help. So I want to invite you to let go of wanting to be an expert. It is not required. Okay? Now, in all phases of your career, all phases of your business, you'll need different kinds of help. So I want you to think about it this way. If you're 18 months old, you can help the newborn. If you're 6 years old, you can help better. If you're a teenager, you can even go buy groceries. If you're older, then you can fund your parents retirement. I'm just making all this stuff up. But the point is, start helping from where you are and then continue learning so you can help better. Start helping from where you are right now. That's what we expect from children. That's what we expect from interns. That's what you expect from me, right? What if I waited? What if I said I'm not doing the entremd podcast because I'm not the expert? Think about all 120 episodes of Absolute goodness that will not be in this world because I'm waiting to be the expert. So what is my commitment? I start from where I am, I help. And then I decide that I am going to keep getting better. And the better I get, the more I can help. I But I don't wait to help. I don't wait to help. I start helping right now. And that is what businesses do. Why are you the person that should start that business? Why are you the person that should scale that business? Why are you the person who should start speaking on stage? Why are you the person who should own a problem and say, I'm going to fix this? Why? Because you can help. So help. That is what a business does. So don't wait so you know everything. Don't wait till you have another certification. And I'm not against certifications, but sometimes we use that for procrastination. Like why haven't you started and we need to get yet another certification. Well, I don't know. Maybe start and get the certification at the same time. Listen, think about our training, right? You don't start touching patients after you're an attending. You start touching patients way before. So start. Stop waiting. There are people. Let me tell you something. There are people. And if you're listening to this, it may sound like I'm talking to everybody, but I'm actually talking to you. There are people who have a pain that your business fixes, and they are in pain waiting for you to say yes. Waiting for you to embrace helping, waiting for you to stop worrying about not being the expert. You already know how you can help. Help them. Okay? So why are you that person? Because you can help. So I'm not an expert. Totally reframe that thought. I'm not an expert, and I don't need to be. I need to help, and I'm great at that. And you're a physician. Why did you go into medicine? I have asked this question time and time and time again, and over 97% of the people it's, I want to help. So there you go. Perfect entrepreneur. Now, if someone needed brain surgery, they need to be the expert, okay? But in business, you help people and you start from where you are and you keep helping better. I want to invite you to say yes. Okay? That's what I want to invite you to do today. Say yes to that business idea. Say yes to that thing you've been putting off. Say yes to owning that business idea. Say yes to a point that. Just do it. Just do it. Why? Because you can help. All right? I would love three months from now, six months from now, a year from now, celebrating the amazing change you're making in this world with your business. Because you said yes. Because you decided to help. Because you decided you are no longer saying, I'm not the expert. You're never going to allow that line lead you to procrastination anymore. You're just like, I'm going to do this, okay? So just do it. So what do I want you to do? I want you to own this, okay? I want you to write down today's date. I want you to say, it doesn't matter that I'm not the expert, because I can help. Okay? I want you to say yes to the idea. Write it down like, this is the commitment I'm making. This is what I'm going to do. That's what I want you to do. And I want you to share this episode with another doctor and tell them, listen. You have to listen to this. You have to embrace the fact that you're a helper and go start that business. Go scale that business. Go start that YouTube channel. Go say yes to that speaking invitation that you were given. You don't need to be the expert. You just need to help. All right? So go do that. And I will see you, my friend, on the next episode of the ontremd podcast.

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