How To Convert Your Idea Into A Course with Jessica Terzakis

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Hi, docs. Welcome to the Entre MD Podcast, where it's all about helping amazing physicians just like you. Embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Unna. Well, hello everybody, and welcome back to another episode of the Entre MD podcast. And today I have a really great guest. Really great. I have Jessica Terzakis here, and I will give you the backstory of this. Okay, I remember being at a conference a few years ago, maybe three years ago, and this lady comes up to explain how to create an online course. And if you know anything about me, you know I love simple, right? And I used to think it was bad sometimes I'm like, how did I get through med school liking everything simple. And I heard simple scales and complex constraints. I was like, what? That means I've been brilliant my entire life, right? Simple is great. She did. It was such a brilliant presentation. And I was like, I didn't want to create a course at the time, but I got so much out of it because of course I want to create programs and all of this. And what she taught applied to all of that. And I reached out to her a few weeks ago. I was like, will you please come on the podcast? And she said, yes. And for those of you who are in the business school, we're like, could you come do a workshop for my peoples? And she said, yes. Too. So I am so excited. Now, it doesn't matter if you are in private practice. You're an employed physician, you're a coach, you're creating an online course. I need to hear these principles. Really what it is, is how to take what you're carrying around on the inside of you and organize it in such a way that it can help people get a specific outcome and you can monetize it. It is brilliant. Okay. So, Jessica, I am so happy you're here. Thank you so much for coming on the show.

I'm so excited to be on. I couldn't wait to do this with you.

Yes. Okay. So that's my version of your introduction. So I'll let you introduce yourself to the listeners. Yeah.

Hey, everyone. I'm so excited to be here. My name is Jessica Terzakis, and my specialty is helping entrepreneurs basically take what's in their head and package that into a course, a program. Basically monetize what they are good at. And I actually started out in the academic world. I pursued a master's in teaching. I taught high school for six years. I taught over 514 and 15 year olds and quickly learned a thing or two about how to teach. Because if that's not trial by fire, I don't know what is. I lasted in as a teacher for about six years and then moved into the entrepreneurial world. So I get that shift from being in that sort of bureaucratic, traditional workspace and moving into the entrepreneurial world, because that is a shift. And in the past four years now, so I've been doing that for four years. I've been on multiple podcasts and I've really turned into a speaker where I've sold my own programs from stage and I've closed over six figures speaking directly from stage and filling my own program that teaches people how to put their own program together. So I've really figured out the science of how do you take your expertise and package it into something that people will buy. So I'm so excited to share all of that with you today.

Yes. And if doctors have anything, it's expertise. So I'm so excited that you're here too. Now, one of the things I hear is, well, a course would be nice, a program will be nice, but I don't have an idea. I don't know what you think, but when people say that, I'm like, of course. Actually, you may have too many ideas. We're going to have to pick. Right. So what do you tell the person who's like, I Like, I'm so excited you're talking and I like the idea of a course, but I don't have an idea.

It's funny. It's usually one camp or the other. Dr. Una. It's like, I have so many ideas and I don't know where to start. Or I love this idea of making money with my brilliance, but what would I pick? And so for that person that's saying, I don't have an idea, what could I possibly do? I think what's going on in that instance is you're dismissing your expertise as something that people commonly know or already know. And I see a lot of people do this, especially those who have studied something for years and have become experts in it. They just assume that everybody else is expert status as well. Or we'll look at it and see, like, that's so simple. Why would I ever pay money for that? And so what I usually say to people is, what is simple for you is not simple for everyone else. And so it's simple to say that. And it's very difficult to process that because when you are someone who has been in front of the tree, so to speak, speak, and you've seen this thing over and over again, it's so easy to assume that everyone gets it. And so what I say to people, when you feel like you do not have an idea or you don't have anything worth putting a course into, think about what are the most common questions that people ask you? What are people curious about when they have a conversation with you? And usually those questions are around a problem people are trying to solve. So it could be, for example, I work with a lot of entrepreneurs in the business space, and so someone who's an expert at social media, people will often say, like, oh my gosh, how do you get people to respond to your posts all the time? Like, how do you get people to talk with you? A lot of times it's the super simple things that you're like, well, duh, that's so easy that we just assume that other people know. And so that's how I usually begin that conversation is what's the most common question that people will ask you that you. It's easy for you to answer. You don't really think twice about answering it. You're like, well, of course, like, oh, that's how I do it. You know, it's natural to you, it's not natural to the other person.

So pay attention to those things that are natural to you and stop making the assumption that is natural to other people. Yes. That is one like. So the area where you're like, that's common sense. What you're saying is actually it's your zone of genius. Like, that's why it seems so natural to you. You know, it is.

And I think it's one of those where we. It. It's funny, I think the more that we train ourselves and gain education, we almost dismiss that.

Right.

We don't. See, see, it's just, I've noticed this dynamic with people who have advanced degrees or more expertise or more certifications just dismissing their expertise as not valuable. And that couldn't be further from the truth, the value in someone looking at you and seeing like you've studied all this, you've read all these books, you've done the trial and error. People want to know the shortcuts. They want to know how to fast track things. And so certainly they could Google things, right? We know Google is there. People could figure it out on their own. But that's not what people are wanting when they are looking for a solution. They're like, how can someone fast track this for me? How can someone create a shortcut for this? And that's, I think, the beauty of whether it's an online course where people just download it and do it on their own, or whether it's a coaching program where it's interactive in nature. People are paying for your knowledge because they want to get where you are faster, easier, without as many bumps and bruises. So that's why, you know, when someone is like, well, if someone could just Google this, people. I mean, think of how often you use Google. Honestly, like, you're more likely to go ask somebody else the question than to go search on Google, right?

Absolutely. 100%. Yeah. I love it. So for everyone listening, that means we need to go sit and we go. Need to go do an inventory of the things that are easy for us, natural for us, common sense to us, because those are all areas of expertise. And what that means is that we have the shortcut for other people and people want the shortcut. I love it. Okay, so you alluded to people saying, well, I have this idea, but no, why would anybody pay for this? I mean, like, they can Google it. Why would they pay for it? Right? And I'm sure you get that question all the time. So what do you say to those.

People all the time? Even. Even with clients who have come to, you know, my programs and they're like, well, I have this idea. The creeping deep thought that comes up is, is anyone Going to buy this, right? Where's the value in this? And, you know, I think it's looking at what you do as a service, right? Because if you think of the last time you had a serious problem, right? Whether it was, you know, in your, in your practice, in your relationship, in your health, right? And you were looking for a solution, when you found that person that offered the solution, you're like, I can't believe I found you. I'm so excited I found you. Like, you didn't see it as a problem. And so I think that's the thing I'm see, Dr. Una, is people are so concerned about people seeing the value. And it's like, well, of course they're going to see the value, right? Of course they're going to see the value when they are experiencing that problem that they cannot solve on their own.

Yes.

Right.

Yes.

And again, I go back to the point I was making about your idea, your expertise. What you have figured out is not obvious. That took years of trial and error. That took hours of studying and testing and figuring things out. And so that's why I say, like, I help so many clients in industries that I know nothing about. Like, I'm working with a caretaker right now. She, she, she is a caretaker that coaches other caretakers. And I say I couldn't do that, right? If someone came to me and they were taking care of their elderly parent, I could not solve that problem, right? So again, what you have, what you have figured out and what you've learned, of course has value. And I think there, I always say there's a deeper conversation around that. Dr. Una, when you're looking at your idea and you're like, there's no value in this. It's like, you know, what's making you ask yourself that question? What's making you say that to yourself, right? Why don't you believe you have value? Started to sort of broach that territory even with my own clients in my group right now, you know, that's cueing into a deeper conversation, right? I had one client who, she's a business coach and she was so afraid to put her content out there. She's so afraid to launch this program because she had that question, like, why has anybody got to, anybody going to buy this? And so I was asking her, you know what, what's really the fear, right? She's like, well, I'm going to post online and I'm going to bother people or people are going to get annoyed at my post or they're going to unfriend me or they're going to think that, you know, I'm just annoying them and I don't have anything valuable to offer. And, you know, I told her this story, and I share this with all of you because I think when you're asking yourself, like, is there value? I want you to think of this story. Last fall, I ended up requiring, like, a major surgery. And I had spent, like, the better part of four years trying to solve this unsolvable problem that I was going through. I was working with all these wonderful professionals, but we were only tackling symptoms. It was one night in, I think it was June of last year, in the midst of all this pandemic, and it was like 2 o' clock in the morning, couldn't sleep. I think we've all been there when something stressful is going on. I start scrolling Facebook and it was like I was meant to be awake at that time. And I see this person's post, this woman, Dina, was posting about what she was going through. And I was reading all of her posts, and she was talking about what was really going on. And I was like, oh, my gosh, that sounds exactly like what I'm going through. Yeah, right.

Yeah.

And so I say that to all of you because that post literally changed the trajectory of my health plan, because it was the next day that I was like, I'm going to investigate this a little bit further. And she ended up talking about something called endometriosis. And so it changed the pathway that I was taking to heal and care for my body completely because of one Facebook post. So you then imagine, you know, the person that is going through the challenge that you can solve. They are looking for your solution. They are scouring for it. Right. And so it's almost like you're required to put it out there for that person because you have this ability to help them, because you have this expertise. I've heard some people say it's like you're morally obligated to share it with the world because you can help someone. And I put it in that vein of it's less about trying to get people to pay you. Right. Of course we want to make money. But if you're questioning my idea is so obvious, who would buy this? It's more about who could this serve and how could this help someone? Because I think really what that question is saying, I don't know if I can ask people to pay me or I don't know if people will see the value in paying me. Think about it less from the money perspective and more from the service perspective. And think of all the patients or clients that you've had, that you have seen that life changing impact. Put yourself in that place. Because when you think of that, it takes away the fear and the fear of the judgment, the fear of the criticism, the fear of rejection.

It puts you in a place where you're like, I have this and this can help people. I am required. I love the way you put it. I am required to share this. I have a moral obligation to share this.

And the one thing I'll add to that too, because I do think this is worth mentioning. Someone will put their idea out there and they'll post about it on their Facebook page or their LinkedIn page and they won't see a lot of comments or likes. Just because you don't see a lot of comments or likes does not mean that people don't see it.

Yes, I know you've probably heard that before. I've experienced it.

I've experienced it too. But I will tell you, when I saw Dina's post, I didn't immediately like it and comment on it. It ended up being a few months later that I reached out to her privately and said, you have no idea what that did for me and how that changed me. And so I think it's, you know, don't let that initial, oh, no one's talking about it, no one's reacting to it, you know, really take you away from, you know, developing an offer, developing a course or program. Because that's not the barometer.

That is not actually. I'll tell you something funny. I had someone reach out to me, this was two years ago or so, and she's like, thank you for everything you do. Thank you for showing up consistently on social media. Because of you, I started my private practice and I looked at her because in my mind, we have been out of touch for years. She has never liked anything I've posted, never commented on anything I've posted. And this is why I didn't have the podcast. This is based on social media posts and videos I was putting out. And she started a whole private practice, but not one, like, not one comment, not one share. Isn't that wild? So while we're at it, since we're talking about it, if you like somebody's stuff, let them know it's true.

It is true. It's funny, I was like, I should have just liked that post.

Yeah, Just, just like their stuff and, you know, let them know. This helped me, you know, maybe because they May be discouraged that day, maybe encourage them. We don't know. But we don't wait on that. Right. Like you said, that's not the way we measure. Our job is to be out there and be consistent. This is so good.

And, you know, I would add to that. Right. Because that's such a layered question, like, why would someone buy this? My idea is so obvious. You know, there's so many different ways I could. I could address that. I do think that there is value in, you know, once you get beyond the. The fear of the rejection or the criticism or, you know, whatever. Whatever deeper emotion is there. I do think, you know, talking to your ideal client and having those conversations, which is probably. This isn't groundbreaking, you know, this is a groundbreaking suggestion. But I do think getting that validation from some people is helpful because when you're in your own head, you're in your own echo chamber and you're like, well, I don't know who would buy this, but when you talk to a few people and say, hey, I'm thinking of putting together this. This program or course, you know, I'm thinking this is what it's going to be about. Does that sound like it would solve a problem that you're going through? And then not from a sales perspective, but purely from a curiosity, marketing research perspective.

Yeah.

And people will be very honest, especially when you tap into, like, what's the problem they're going through. And like, what would you. What would you look for to solve this problem and get some feedb. I really do think that balancing some internal, like, wrestling with those emotions with the. I'm going to talk to some real people and get their perspective.

Real people?

Yeah, real people. Yeah. It's one of those where it's like, well, don't just send a survey to people. Don't just, like, privately message someone, like, ask a few people to get on a call and just tell you what's the problem they're going through and what would they look for to solve it? And that's going to really inform your choice and I think also make you feel like, yeah, I could solve that problem.

Yeah, I love it. Okay. Phew. This is good. This is good. And I'm sure some people are like, okay, I'm going to do it. But then the next thing comes like, oh, but then there's kajabi or there's thinkific or there's infusionsoft or. And the overwhelm starts. Right. So what does someone need to do to get a course off the ground? So they decided, yep, you're right, you're right. I had this idea and it has helped people. I'm ready to do it. Where do they go next?

I am of the camp of like keep. Yeah, there are so many tech tools that one could use. Right. I'm all about keeping it easy because you know that once you can get over that initial, like I can do this, this can actually happen. You know, you see these hurdles in front of you. The tech is one of those hurdles. So it's been my, I've really tinkered and tested over the years. How can we keep the tech as simple as possible to actually make something like this work. Now here's what I recommend. I think in a lot of cases people rush to creating a passive online course. Passive online course meaning everything is prerecorded, everything is put on a beautiful platform like a kajabi or a teachable and they go that route. That is complicated. So here I'm going to offer my class, my go between. Right. So if you're doing the act of like one to one, like you're meeting with clients or patients, don't jump immediately to the pre recorded type of course. I recommend instead doing the in between which is you teach a small group. And by live I mean it can still be virtual, but it's not a pre recorded setup. Because I can already imagine those of you listening to this like you're conscientious, there's a little bit of perfectionism there. You can already a lot of perfectionists. Yeah, you can already imagine like you're pre recording something. You're going to have take 10 takes before it's just the way you want it to be. And I come from the academic teaching world, which is nothing I've ever done has been pre recorded. Like every time I teach something, I teach it just a little bit different and I'm tweaking it. And so that's why I say go the in between route of a like interactive group coaching model and to get that off the ground, it's really simple. You need to figure out what's the idea of my program, what do I want people to have achieved at the end. And I recommend keep it to like three months at the most. There's no need for you to do a 6 or 12 month coaching program. So what's my program idea? What are people going to be able to do at the end and how will I be able to see? Like yeah, people did exactly what I wanted them to do. They lost weight, their marriage improved, they have more energy or they look younger. Like, things that you'll be able to see, then be able to do or experience. And then from there, you just figure out, like, what are the steps that people need to get there? Like, I think, Dr. Una, you said you figured this out on a car ride.

Yes, yes, absolutely. This was for one of the earlier courses that I did. And I'm like, okay, I want them to go from here to there to where they start making money in their businesses and all of that stuff. What are the steps? Or they upgrade. What are the steps they need to take? Boom, boom, boom, boom, boom. Started writing them out in the car, all that stuff. Did my whole outline done. Because it's all in me, right? And for anybody listening, it's all in you. It's like, how do I pull it out, how do I organize it, and how do I put it in? Give them what they need for transformation. Right. Like, not all the things. What do they need for transformation?

Exactly, exactly. And so that's why I say, like, three months is not a lot of time. So if you're just working with someone, a small group of people, like 8, 10, or 15 people, you know, what could you help them achieve in those three months? And then you just figure, like, what are like five to seven steps I could teach them over the course of this time? And then from a tech perspective, I'm going to keep this super simple. Use Zoom, and you can use a private Facebook group.

That's it.

And that's it. Now, I know I'm going to address the. But wait, I don't go on Facebook or my clients aren't on Facebook. I'll talk about that in a second. But the reality is, is from the tech standpoint, you know, Facebook groups have a really cool feature. This is a private Facebook group. This is not one of those free ones. This is just strictly for the people who have paid you to join your group. Facebook has created this. They call them guides now. They used to be called units, but they have guides where you can upload documents, PDFs, PowerPoints. You can even upload a full length. This has been new, like, within the past, I would say, six to eight months. You can upload a full zoom recording of your training or your class. Like, you do not have to just send a bunch of links to people. You could literally upload the video into the Facebook group. So the content and the conversation and community is all in one place. So you don't have to worry about making sure people have a username or password. Or that they have the proper link to log in. The fact of the matter is, most of the people that you will interact with are on Facebook to some degree. And you could just, you know, to those who say to me, like, well, my clients really aren't on Facebook, a lot of it is just establishing this is how the program works, right? Log into Facebook once a day, make sure you get the content, and then you can log off. You don't have to spend time on Facebook. So it's just establishing the ground rules for how the program works, I think.

So what you're saying is I need to have my idea, have the transformation I want to give people and then five to seven steps to get there, Zoom and Facebook, and I'm good to go.

Yes.

And we have all these things.

We have all these things.

Every last one of them. Yep. Okay.

Yep.

All right.

I treat this like this is not The Forever model. Dr. Una. I think the biggest thing is for people, it's like, you got to get this baby off the ground. And so if you look at what are the hurdles that are going to prevent me from doing that? Well, the first is I've got to get over the hurdle of believing I have an idea that people will buy. Get over that. Okay, well, now it's the tech to make it happen. When you can get over that, you're like, oh, my gosh, it's funny. We overthink it. And I think that's the academic or the intellectual in us. We're like, that can't be that easy.

It cannot be that easy. I hear it going, it cannot be that easy.

But it is. Because if you think about it, you know, a lot of the challenges, a lot of the big names that we see in our industries, we see what they have, right? We see that they have these beautiful portals, these beautifully produced videos, you know, a whole team of people. But that's not where they started. They built that. And I think the other misleading thing is that people think, like, once you. Once you build the content, like, that's it. You step away. And so they put a tremendous amount of pressure on themselves to make it perfect from the beginning. And that just isn't. Every time you see someone like an expert in our industry, they are tweaking and revising and refining. We just don't. No one really talks about that process. That's what's happening. And so I think that's really. When someone asks, like, what do I really need to get this course off the ground? It's like, well, release yourself from the pressure that it has to be perfect from the beginning. Because no one wants you to be perfect in the beginning. Right? No one wants you to be perfect. And if you are putting that pressure on yourself, it'll just. It'll never happen because you'll never be happy with it, because you'll be wanting it to be this standard that just doesn't exist anyway.

Yeah. And actually I heard someone who has a really big platform who does, like a subscription model course. And for each course he does, their budget is $250,000 for the team that will record for all the stuff they put together. So, like, you're saying if you're looking to match that, you just can't. You know what I mean? And they've been doing this for over a decade. So I love this because what you're telling us is done is better than perfect. You know, just do this and start tweaking, you know. But if you don't start, there's nothing to tweak.

That's such a good point. Right. And if you think about the people that you resonate with on, like whoever you follow online, right, Whether they are a celebrity or whether they're just an expert or, you know, whatever, whoever it is, think about the posts or the type of content they put out that you really resonate with. It's usually them being totally honest, talking about making a mistake, talking about doing something wrong, or talking about how their day sucked or something like that. That I think is the realness. And I would say, especially since all of the pandemic happened, I think people are looking for that even more. I don't think we're looking for people who are just these perfectly polished individuals. I don't think that's really resonating anymore. And I'll say this too, Dr. Una, a lot of people will dismiss this idea of working with a small group live because they're like, oh, well, 8, 10, 15 people. That's not a lot. Or that doesn't sound that exciting.

It doesn't sound like seven figures.

Yeah, it doesn't sound like seven figures to me. But I will tell you because I've spent a lot of time building programs and helping other people build programs and just studying people who build programs. And what people want right now is access. What people want right now is someone to connect with and say, this is what's going on. How can you help me? I'm trying to solve this, people. I had a client say to me, I don't want to be part of a herd Anymore.

Right.

I don't just want to be a number. Yeah. I don't want to be a number anymore. I want to be in a group. I want to be part of a community where the person leading it knows me, knows who I am, knows what's going on. Doesn't have to, like. Doesn't have to require that I introduce myself and say what I'm doing, you know, because I think. I think I'm seeing that shift now. Of course, the passive, like, online courses, the DIY kind of stuff will always exist. That's not going away. But I am seeing this trend where people and consumers, they're more likely to look at that small group and say, you know what? That sounds like exactly what I need. I just want. I want connection to someone right now.

Love it. Okay? And please, if you were thinking about it and you're like, no, I'm not going to do that. It is one of the most wonderful things you can do. And I think I'll give an example, because when you do that, the other benefit is you get a test before you go make this course. Because they're the things we think that our people need, and they're things that they need. Right. And when we launched the business school, we launched it, and the beginning part of it was defining what your message is. And so I hosted an event, and it was Entre MD Live of last year. And I was like, this is a business school. We're going to help you find out what that message so that your ideal clients hear it and go like, yes, that she gets me. That is exactly what I need. And we're going to help you dominate your platforms, whether it's social media, being on podcasts, all that stuff. And we traced it, and then huge number of people are like, well, I don't have my business idea. I could have created an entire thing and missed out on that thing. Of there's someone who's going to need to identify their profitable business idea first before they work on their message. But it wasn't a problem because I was still in creation mode. So I just tacked that on, right? Because this is what the marketplace needs. This is what my people need. But if I had gone and created a course with five modules and excluded that, then there's so many people who cannot say yes because it doesn't solve their problem. You know what I mean? So doing that live has a lot of advantage, especially in the beginning when you haven't worked with a lot of people on it. So that is so good.

Exactly. And I think, you know, people, I say this to the client or my students, I say this to them when they're about to release their program. That just because you have to tweak and respond is not a reflection of you being a bad teacher or an unprepared person or a bad business owner. You know, I was taught this when I was training to be a teacher, that the saying is, like, you teach people, you don't teach curriculum.

Ooh, that is so good. I like it.

You teach people, not curriculum. Because I think a lot of times, especially when you come over that hump of like, oh, I've got this idea, and I've got this process, and I love these five to seven steps. The problem is we get too in love with it, and we're like, nope, these are my five to seven steps. These are the steps I got to teach.

It is written. It cannot be changed.

Yeah. It must be this way, and it cannot be changed. And I think there's a missed opportunity there, because really, again, as we've talked about already, Dr. Una, it's. You have to respond to the people in front of you. And when you do that, you will develop people that fall in love with you. Right? They will commit to you. They will talk to other people about you. They will continue to buy from you and refer other people to you. And so I just. I say that because I see people believe that it's just this, like, set it and forget it mentality. And it's like, no way.

No.

If you come at it from the perspective I'm teaching people, and I can respond to people and give them what they need, that is one way you will set yourself apart. I promise.

I love it. Okay, so there's a trap, though, right? And this happens. I wish it didn't, but it does. Fairly. Not too often, but more often than I'd like. Dr. Uno, you remember that course we talked about nine months ago? Yeah. I still haven't done anything with it. Remember that business I told you about two years ago? I still haven't done anything with it. So with this, what do you tell your students to help them avoid the process of planning to create this? Right. Like, someone's like, I listened to your episode with Dr. Una a year ago. How's your course? I'm working on it. Right. How do you. How do you help someone prevent that? Right. Like, where they can get to that mode where it's done, and now we can work on making it better. Now we can build other things after it. Like, how do you help them.

I usually. I think there are a few things, Dr. Una. I think it's one. I think. I think we talked about this before. There's a difference between creating and marketing, right? I think a lot of people spend way too much time in the creation mode, hiding behind their computer, playing with their outline and tweaking it and tinkering it. And so I say to my clients, when you are creating an outline, the outline being like, here's the transformation and here are the steps where I want to take people. I just say, it's probably going to feel like 70% complete. You're going to look at it. At no point, especially when you're releasing it for the first time, will you ever look at it and feel like, yeah, this is perfect. This is it. So if you already know that going into it, that relieves a little bit of the, like, well, I've got to play with module six again. I don't like where it's placed in this outline. So I say that to them. And from there, I mean, this is going to sound really simple. It's committing to a date to put it out there.

Yes, yes.

This is easy to dismiss because it's like, well, you know, I'm going to put my program out there on June 1st. And you have to commit to that for yourself, for your business and for your clients.

I love it.

You have to. And I think that the beauty of doing it live is live being like, you know, live on zoom to a small group of people is that you're not exposing yourself to the world. Right? This isn't going to be splattered on Facebook ads or this isn't going to be, you know, promoted everywhere. Right? You're. You're releasing it to a small group of people. So that fear of, what if I put this out there and people, what do people are going to say and how are people going to respond to it? You're not exposing yourself to that big of an audience. So in that instance, it doesn't have to be this big production where you're building yourself up emotionally, like, oh, I've got to launch this thing. Like, it can actually be very, very minimal. So I think really creating a cap where you say, I'm not going to continue to tinker with my outline. I'm going to commit to a date to put this out there. And remember that you're not trying to create your own version of Great Expectations in this program. By that, I mean, you know, Great Expectations is a novel that's like over 500 pages. Your program is one of many programs you're going to create. So if you just say, you know what? I'm just going to solve this one problem. I'm just going to help people.

Yes. I love it. Sorry, I'm interrupting. Go ahead.

No, no, no. I'm just going to help people lose weight or work on their autoimmune disease or clear up their skin or get their Instagram profile followers to increase by 25%. Whatever it is, you can help people with a small transformation. Then you can see like, well, I solved that problem. Another problem is naturally going to emerge that they're going to need help with after. And so that's why I say to people, I think a big reason why people don't release things is that they're trying to create their big, big, big program that solves everything. And it's like, it's not supposed to solve everything.

Love it. So pick a transformation and work on that. I love it. I love it. All right, so pick a date, people. And please don't despise this. Pick a date.

It's true. I really wish there was something else that I could say that was magical or groundbreaking, but I think especially if you're someone who works well with deadlines, right? If you know it and you can even tell people to hold yourself accountable, like if you're part of a group, announce it to the group. Post in the Facebook group. I'm watching my program on such and such date. Tell your coach. If you have a coach, tell your family, someone who is there cheerleading you on the side, because then you have some built in accountability. And then you know that if you don't do it, you could push it off. But people know and people are expecting that you'll follow through with it, right?

Yeah. I love it. Love it, love it. Okay, before we got on, you told me about this lovely gift you have for my listeners. So tell us about it. Tell us all about it. I love it.

So I know, speaking of hurdles, one of the biggest things is aside from people wanting to know, like, how much should I charge for my program? The second question I get asked is, like, how do I fill this? Where do I find people? And I'm all about keeping it simple and getting it off the ground. So I put together 10 ways that I have filled my programs and my most successful clients have filled their programs. Never using a Facebook ad, never using an email list, Never no webinars. Like, no fault. These are such simple ways for you to fill your program without having or requiring A budget or a big social media following, Because I know that's the big thing people think about is I'm not set up on social media. I don't have an email list. I can't do this. Yes, you actually can. So this guide breaks down 10 of those ways that you can do it with a very minimal budget or for free. So a lot of them are. They're time tested and I've used them multiple times. And so I'm so excited to share them all with you because if we can get your product and program out there in the world, it'll just, it'll serve people the way it's meant to serve them.

I love it. Okay, so where do we find this? I'm writing it too.

That is groupprogramcashplan.com free ebook. Free ebook is all one word.

Okay.

Click on that link. It'll take you right to the page where you just enter your information and it'll be sent right to your email.

Okay, so groupprogramcashplan.com free ebook. And the link is going to be in the show notes as well. So if you couldn't catch that, you're driving. Don't worry. Just click on the link in the show notes. And where can people find you?

I spend a lot of time myself on Facebook, so if you want to connect with me, my first name is Jessica. My last name is spelled T E R Z A K I, S. I think I'm the only one on Facebook with that name. So if you look it up, I think you'll see me right there on Facebook. But connect with me, you can direct message me or just add me and we can network there. And I'm happy to answer any questions or just connect with you there.

Awesome. Now I'm going to ask you a big question and feel free to give me a little answer. People are going to ask, how do I choose the price for my course? Oh, that's a whole podcast episode. But we'll take the one minute version.

Yeah. Okay. So it's a combination of whatever's going to make you feel like you're not going to throw up when you say it. And also gets people to be a little bit accountable. So by that I mean you're not charging. It's not a free program. You're absolutely charging people to work with you. I say it could be anywhere from like 4:97 all the way to 9:97 when you're releasing something, you know, and again, that's a, that's a broad range of Course, but it's more important that you get it off the ground to get people into it. And you could absolutely raise the price later. So don't feel like if you say, my first program's going to be $497 and that's it, that's all it'll ever be. No, I think it's more important again, that you get people into it. And then later down the line, when you see the transformations, when you see people go through your process and reach that finish line, you will be able to raise the price because you'll feel more confident saying it right the beginning, it's so new that you're like, I've just got to get people in this thing. So that's how I usually answer that question.

I love it. Okay, so people. You guys see why I brought her on, right? So even if you're, like, overwhelmed by tech, overwhelmed by social media, feel like you don't have an idea, there is enough stuff in here for you to go and start taking action and get your stuff into the world. And the beautiful thing about being an entrepreneur is I think it's the best high ever. Because once you start seeing people get results, you're like, wait a minute, I have to do this bigger. I need to do this better. Like, you're the one who will go like, okay, that was my course 1.0. I'm ready for 2.0. I'm ready for 3.0. You will be inspired to do that because watching someone's life change is one of the best things you can ever experience ever, ever. Thank you so much, Jessica, for coming on. Do you have any final words you want to leave that hot word you want to leave people with?

I think it's just remember your tear teaching people not content. And when you come at it from that perspective, I think what you were just saying is so true. There's nothing more gratifying. And you all know this, that who are listening from working with your own clients and patients, you all know there really is nothing better than seeing someone, you know, their life change. And so I think, you know, if you've got something that can help people, you really need to put it out in the world.

I love it. So people go do it. She said it. Okay, so as always, thank you for listening. I want you to share your biggest aha's. The biggest aha's you got from this on social media so you can take a screenshot of this episode, put it on social media, tag me. Tag Jessica, and I will see you on the very next episode of the EntreMD podcast. Hey, if you love listening to the Entre MD podcast, I want to invite you to join EntreMD on demand. It is my signature subscription program that gives you access to a library of business courses designed to help you do one thing as a physician entrepreneur, and that is to thrive. Just head out to entremd.com forward/ondemand and I love to have you join us. See you on the inside.