How to Get 1% Better Every Day as a Physician Entrepreneur

If your business isn't working the way you expected, it's not because you're bad at business. It's because no one ever taught you how it actually works. We were trained to master algorithms in medicine, but when it comes to revenue teams and growth, we were never taught anything. We weren't even told to figure it out. We just assumed somehow we'd know. Like it would magically make sense.

But it doesn't.

The era of the seven Figure Physician CEO is here. And it's not about working harder. It's about learning entrepreneurship as a system. The same way you mastered ACLs and pals, you can master the algorithm of building a profitable scalable business. That's why I recorded the seven Figure Physician CEO audiobook. Whether you're building a medical or non medical business, and whether your goal is your first million, first 2 million, first 5 million, first 10 million. This is where the journey starts. There is no calvary coming to save us. We are the calvary. So. So go get your audiobook now. Www.entremd.com 7Figurebook. And let's rewrite the narrative for physicians starting today.

Imagine every single day, Every single day you got better. Every single day you got stronger. Every single day you got more equipped to handle the challenges that come with entrepreneurship. Every day you had an opportunity for your vision to even get bigger when you need the mental toughness is too late to build it. So what do you do? You build this slowly but surely every single day. What is the thing that makes entrepreneurs go from one level in their business to the next, to the next, to the next? What is the thing that helps entrepreneurs go through one trial? It could be a personal trial, a business trial, a business transition, a personal transition. What helps entrepreneurs go through that and continue to win? And I have found out that it is not a strategy as far as a business strategy, but it is all about who they are as entrepreneurs. Like you are the most important asset in your business. And today I am going to show you how to get 1% better every single day. Because if you can master this, it puts you in a position where your business is exponentially better. People think it's the business principles that make the business work. It does. But beyond that, there's an engine that drives their success and it's all internal. Okay, so we're going to look at how to become 1% better. If you've never met before, my name is Dr. Una. I am the founder of Entre MD. I'm a pediatrician by training. But what I love to do is help amazing physicians just like you build profitable businesses so you have the freedom to live life and to practice medicine or on your terms. Okay, now, at the time of this recording, we just recently, you know, watched the Olympics, the 2024 Olympics in Paris. And I love watching the Olympics because it's all about champions, right? It's all about, you know, people who are world class at what they do. And I think this time, you know, I walked away making up my mind that I was going to be world class at being me, at being at doing what I think I'm on earth to do. I'm going to become world class at it. And what that means is that there's certain disciplines and certain mindset shifts and certain actions that we need to take. And I kind of want to just start this off by asking you to stop and decide, like, do I want to be the absolute best, like, world class at being me? Because I thought about it, you know, like, I was like, yeah, I could do that for a sport I could do that for, you know, something that I do, but I don't want to do that. The one thing that, you know, that I think would be worth putting all that effort is decades of effort. Think about it. When you see somebody watch, you know, run a race and you're like, they did this race in X number of seconds, broke the world record is so amazing. I mean, it took them, you know, four seconds to do that or 10 seconds to do that, if you will. But if you think about it took decades of training, right? And so one of the things about the Olympics, if you, you know, if you watched it or if it's something that you're, you know, like you're a student of, people come in to celebrate like the hundred meters, right? So maybe they do it in 9.5 seconds. They come to celebrate a nine second race. But it took that person 15 years, 20 years to become the person who could do that and to become a champion. Their routines and rituals and trainings and all these things required over a long period of time are, are you willing to do it for yourself? I'm willing to do it for me. I'm willing to become 1% better every single day. Okay? Now, you know, I run a business school called the on trendy Business School, exclusively for physicians. And you know, this is our, the beginning of our fifth year, if you will. We just celebrated our fourth year anniversary. And I have had the pleasure of watching some entrepreneurs who've been in school all four years and they're building Phenomenal businesses. And I've watched them go through personal crises, right? And so either, you know, there's something, you know, like a parent is sick or, or they're sick or, you know, things like that, and they still have a business. I've watched people go through personal transitions, so this is not a bad thing, but they had a baby and things like that. So it's not a bad thing, but there's time required to, you know, like, focus on that. I've seen people go through business crises where you have three people quit or you have a major insurance company decide they're no longer paying, or they change healthcare as saga that we had, you know, so they were not getting paid, you know, embezzlements, all kinds of, you know, challenges, you know, business transitions, you know, have a doctor that move locations and some patients are leaving because they don't want to drive to the location, all of those kind of things. So sometimes people will tell me, I need to take a break because this happened, this personal challenge happened, or this business thing happened. And I'm like, that's not the way that works. Like, we're actually here to, to support you because we know times are like that are going to show up and we want you to win in spite of them. So they've had things like this go on. I've always paid attention to what they would say, helped them get through it. And almost all of them will go like, I am so grateful for my morning routine. I am so grateful for my morning dream. This craziness is going on, but my morning routine is getting me through it. And because of that, I wanted to come on to unpack this because it is something simple. But I have learned that the fact that some something is simple or the fact that something is easy doesn't mean that it gets done. So I want to unpack this and I really want to impress on you the importance of not only hearing about this and all of that, but actually doing it and actually doing it over time and actually doing it consistently. Because what this will do is it will set you up to be world class. It will set you up to be the Simone Biles of your sport, which is the sport of becoming all you can be. Now, the reason why these people are thriving is because, you know, their elements that they've taken care of, they've built a formidable mindset. Like, it's a mindset that can withstand storms. That is one of the greatest gifts you can give yourself as an entrepreneur and a mindset that can withstand storms. A Mindset that is filled with strategies and insights and understands how the ultra successful function. That kind of mindset. These are people who, who have, you know, set it up that they have made their priorities their priorities, right? Like, so there's something about saying, oh, my priority is my family, my priority is this. But when we look at the way you run your life day to day, it's very clear that those are not your priorities, right? But they've prioritized their priorities, right? So for some people it's their, is their faith. For some people it's their, you know, is their family and their relationship with their friends and things like that. They've, they've prioritized all of that. They pay attention to their physical state because your physical state matters, how your body feels, that matters. And these are people who are very vision focused. Like they have their goals, their vision, where they're going on their mind all the time. So I want you to imagine like, like if that was you, right? Super solid mindset, you know, your priorities are your priorities. Because what that does is as an entrepreneur, it's easy to chase down what you need to do and do the work and all of that when you know that you're being true to yourself. When you know that the things that are most important to that you're treating them like the most important when the main thing is the main thing, right? If that was you and your physical state was on point so you felt good and you're ready to go and do the work that needed to be done and your vision focus. Like imagine how much easier it would be to deal with challenges. How much easier it would be to. It may not be a challenge, but now it's a new milestone you want to crush and there are obstacles in the way and you're like, yes, and we're going to mow those down and get the thing done. You come in and you had a team member that quit or you have whatever. Imagine if that was your state, okay? So when I started working on my morning routine, I didn't just take somebody else's morning routine and make it my morning routine. And there's nothing wrong with that. Like in the beginning, you can always start with that. And as you practice it, you can start to make it yours. But the question I ask myself is this, what can I do every day that will put me in a position where I'm moving in the direction of my most important goals? What can I do every day that would make me better every day? What would I do every day that will put me in a position that. A position where every day is a great day. Even if there are things that happened I didn't necessarily like. Because what happened is that day I made progress. Every single day. I can put my head on my pillow and say, today was a great day, was a progress day. I made progress. I moved forward. I moved in the direction of my most important goals. Life is life. Okay? So I want to break down what I did with my morning routine so you can understand the concept behind it. And really, you can borrow mine. You know, like, play with it and then edit it and make it yours. You can create yours. Maybe you can just optimize the one that you have. But this is critical because this is what makes you thrive as an entrepreneur. Because challenges will come, difficult situations you need to deal with will become. The discomfort of needing to evolve to become the kind of entrepreneur that produces the results you want to produce next. Like, all of the things are going to show up. Okay, let's walk through this.

I'll give you mine.

I call it my Daily five. Even though there are six things, and yes, I can count, but Daily five is what I call them. Sounds better than Daily six. Okay? Absolute most important thing to me, the thing that. Where I derive most of my strength, my inspiration, my comfort, my ability to go through storms, all of those things are my number one priority, is my relationship with God. Okay? Now, it's easy to say that, but if it doesn't reflect in my morning routine, it's not true, right? It's not true. And so, you know, I joke about this and I say that I'm an enneagram6, right? And when I started studying about it, the person who taught about it said that Enneagram Sixers are like people who have pre traumatic stress disorder. Like, and I was like, the accuracy, right? Because nothing has gone wrong. Nothing has happened. But it's like, oh, my goodness, this could happen. And if that happens, let me give you an example. So I'm going to do an interview, right, For a new team member. The old Enneagram 6. I'm still the Enneagram 6. But what I mean by that is, you know, the unmodified version of me, right? I'm going to do an interview while this person is going to come to the interview, and they're not going to, like, you know, they're not going to like my practice. They're going to think my practice sucks. They're going to tell other people they're going to leave a bad review or Maybe they'll come work with us, but when they come work with us, they're not going to like to work with the other team members. And so they're going to quit and they're going to tell other people how we're not any good. And you know, and in the process of doing that, we'd have lost all this momentum and would have lost all this money training this person. And I could come up with this in two seconds. And I'm just sitting preparing for an interview. Like it's all these things that the business won't work and this and that. I mean, like, I used to have palpitations so bad when I started my private practice because I would wake up, I'm still in my bed. I am, I've not even left the bed. I'm still in the bed. I just opened my eyes and all of a sudden it's like, oh yeah, this is not going to work and this patient's going to come and they're not going to like the experience, going to leave a one star review. And because they leave a one star review, there are other people who are now, you know, not going to come. Your team members are going to find out that you're not really all that. They're going to leave as well. This practice is not going to work. You're going to go back at a job, blah, blah, blah, like nonstop. It was so crazy. It was so crazy. Okay? What I use to center myself and realize that everything's going to be okay and realize that I have help and real and all of that is my relationship with God is prayer is meditation. Because in the word, the scriptures, it tells me all kinds of great things about my practice. Everything I do will prosper and all of those things. Okay? So it is a non, non, non, non, non, negotiable for me, priority or priority. So my first thing with my daily routine is prayer. Meditation. Okay, so prayer, meditate on the scriptures. I do that. I'm able to handle the day. Okay, so that's. So that's one. And then because it's my priority, what that means is all this stuff that happens in the day can happen in a day. But I made progress because I did something that moves me in the direction of one of my most important goals, which is building a solid relationship with God. So that's one. Okay, so the next thing on my list is, is what I call me tweak. Okay? So me tweak is meaningful time with kids. It's a, it's an acronym MTWK meaningful time with kids. I put that there because, you know, type A I love what I do, I love to work. And there was a time when, you know, I had, you know, the business and at the same time I was working about 20 hours in the urgent care because I self funded my private practice and all of those things. And because of the times we live in, it's possible for you to be in the same space with your kids, but you're maybe on a device doing something. They're on a device or they're reading a book or whatever. And so you were in the same room, but it wasn't really meaningful time. You didn't pour anything into them, you didn't teach them anything. You didn't, you know, lean in to go into their world. You didn't do any of those things. Right? And so this was what I put in place to make sure that every day I am spending meaningful time with them. I am asking them about their day, I'm paying attention to their moods and where they are and how I can support them and just having fun with them and making them feel, you know, seen and know that they're more important than any business that I'm doing or anything like that. So I put it there. And because of that, at the end of every day I can say my family, like my family is my priority. And I prioritize my family and my family as far as my family relationship and goals and all that that is moving forward. Do you see how the morning routine is not just random, it's done on purpose. And so I have my me tweak. That's, that's the second thing that is there. The third theme is exercise. Okay, Again, this is about your physical state. Because the stronger you are, the healthier you are. The more you can accomplish as an entrepreneur, the more you can withstand challenges. Because if you're so tired, weak, sluggish and all of that, then on top of it, you have challenges show up in your business. Maybe they're not even challenges, just that you're trying to blast through a milestone. It is hard to do that when you don't feel good. Right? And so exercise, and when I say exercise here, it may not necessarily be lifting weights and all that, that's exercise, but in this context is just something you do to pull your into the state it needs to be in like the optimal state. For me that was. Yet everybody, you'll know what that is for you. For me, that is taking walks. Taking walks is absolutely one of the best things I Do for my body, my mind, all of that stuff. But, you know, getting out in nature, taking a walk, all of that puts me in a state where I'm like, let us mow this day down. Let us conquer what needs to be conquered. We can do this. Right? You know, so. And I'll talk about why that is so powerful, you know, in a second, because of the way I combine it. But, you know, exercise, okay. So for me, taking a walk in nature, I'm. I'm blessed to live in an area with. With a lot of trees, and I can. I can walk about six miles in my subdivision. Right? And so it's just this beautiful thing of walking in nature and just looking at how amazing creation is. And I'm like, you know, I'm surrounded by this. I can create, too. It's just. It's just magical for me. Okay, so exercise would be that third thing, the fourth thing you've heard me say many times how, you know, 2015-2016, when I started writing my goals for 2016, I found out that they were the exact same goals as 2015. And the reason for that is out of sight is out of mind. You know what I mean? And so if I'm going to be this person who is. Is vision driven, I have my vision top of mind, and I'm going after it. I'm relentless and all of that, I have to keep it top of mind. And so the fourth thing that I do is that I look at my goals every single day. So I have a journal, my planner, all of those things. I would write it on the first page of it. So it's. So I have easy access. And I just look at it, you know, like, I keep my eyes on it. And it is so amazing what happens if you choose to be vision activated, if you choose to keep your eyes on your vision. Because there's some things you'll be strategic about, there's some things you just find doors opening and opportunities showing up and information coming your way and all of that. But because you're primed and you're always thinking about it, you can cash in on them. You could take advantage of those opportunities. So I look every day, what am I doing? Activating myself to be vision oriented. So I do that. I do that every single day. Okay. The fifth thing is that I read. So there's a reading of, oh, I want to finish this book. I want to do all of that. I may schedule the time for that, but this is really about the intention of filling up my mind. Either with strategies or mindsets of the ultra successful, stories of the ultra successful, and things like that. Again, at the end of the day, I'll be able to say, I'm better. Why am I better? Because I learned something. I learned something. And so whether that's 10 minutes that you have, 20 minutes that you have, whatever, is just this habit of, I read every day. If you're going to. If you want to read a book a week, that you're probably going to have dedicated reading time, maybe different from this. But this is like, you think about, like, when we make products, right? The minimum viable products, like, it could be 10 minutes, it could be 20 minutes, but it's just a discipline of learning something new every day. Okay, so that's the fifth thing and the sixth thing of my daily five life. The sixth thing is I would listen to a podcast. I would listen to a podcast because this is the deal. We are surrounded by information, all kinds of information. We are surrounded by so much negativity. Like, think about as an entrepreneur, there's so much on, you know, like, social media to say you won't succeed, or there's so much on social media about how it's so easy and you should just be sipping margaritas on the beach instead of working hard that makes you think that something's wrong with you for working hard. There's so many of those things. But when you start listening to podcasts, you know, like people who are founders of podcasts like this and all, you have no idea how much it rubs off on you till you find yourself in a bind and you shock yourself by the way you respond, right? Listening to people's stories, listening to people's strategies, listening to guests they bring on. I love to listen to the stories of entrepreneurs because it will normalize the challenges or normalize the challenges you face on the way. It will show you principles. Like, you start noticing, well, everybody had a mentor, and you start noticing everybody paid attention to personal development, and you started noticing everybody invested heavily in themselves. You start noticing they all started before they were ready. Like, you start noticing these themes and you're like, wow, I want to be ultra successful. So this means this is what I need to do as well, right? So listening to podcasts and doing it every day, right? Because there's opportunities every day to get discouraged, to think it's not working, to think something's wrong with you, all of that. But this is like you recharging yourself every day. So imagine this prayer and meditation, meaningful time with kids, reviewing your goals, listening to A podcast, reading, taking a walk or exercise of some sort. Imagine every single day, every single day you got better. Every single day you got stronger. Every single day you got more equipped to handle the challenges that come with entrepreneurship. Every day you had an opportunity for your vision to even get bigger and the strategies for that level of vision, all of those things came up. When you need the mental toughness is too late to build it. When you want to look at the end of your life and say, oh, my goodness, I really prioritize my priorities, it's too late to do it then. So what do you do? You build this slowly but surely every single day. And every single day when I do my morning routine, I don't feel like, wow, this is amazing. I did my routine, I feel like I can take the world. A lot of times I kind of feel the same. I mean, I feel pumped and things like that, but that's about it. But the mental toughness it has afforded me over the years has been mind boggling. And then to see it after, you know, like the doctors in entrepreneur business school, to see them do it and see them reap the same rewards, it is so beautiful to see. So this is my challenge to you. Okay, this is my challenge to you. Build your own morning routine. Make it simple. Five things, six things. If you're like me, five things that you do every day that take in the direction of your most important goals, but they help you build mental toughness. They help you learn other things, they help you embrace the discomfort. They help you do all of these things. They help you prioritize your priorities. Build that morning routine and start immediately right. You may say, oh, it's a little confusing. You can see that my morning routine is very well thought out. You can start with that and then edit it as you go. Make it yours and all of that, but start today. If you're like, oh, I've done this, but I haven't been consistent. Let me tell you something. I did a post a few months ago and I was like, I am the most consistent at trying to be consistent. If you miss a day, boom, I missed a day. If. If it's the evening or whatever, do it then. If you missed a day and it is what it is, it is what it is. Give yourself gr. Move on, move on and get to doing it the next time. That's it. I never get bound out of shape because I missed a day of my morning routine. I just go like, whoopsie and keep it moving. And I want to challenge you to do the same thing. Okay, so this is a deal. I would love 90 days from now for you to send me a private message and say, oh, my goodness, Dr. Una, you were right. I was like, wait, what? What happened? And you're like, I went through this challenging season in my business, and it did not faze me because I had built the mental toughness, and as an entrepreneur, I had evolved so that I could handle it. I want you to go like, oh, my goodness, I cannot believe that I believe this, like, this revenue goal that was going to hit it. I hit it. And I was able to believe that, and I was able to acquire the strategies for that, and I was able to weather the storms associated with that, and I won. Dr. Una, I want. I want to hear you say that. I want you to hear, like, oh, my goodness. I was so nervous. I never really wanted to lead my team. I wasn't doing meetings with them. I wasn't leading them, also holding them accountable. I wasn't doing any of that because I did not think I was the kind of leader who could do that. That. And in the process of doing my morning routine and listening to the podcast, you know, and all of those things, I have become that person, and now I have unleashed my team. We're talking 10x productivity, because now it's not just me being the main producer, but we are all producing. That can be your story. Any one of those. A story even better than any one of those could be your story if you start doing that morning routine today. So I want you to take this episode. I know you know, it's a game changer for the physicians in your world. Share the episode with them. Tell them you absolutely must do this with me. Okay? You guys can create a little challenge and decide, hey, we're going to do this nonstop for 14 days. We're going to give Dr. Una updates. I would love that. Okay, so share it with them. Go get this done, and I'll see you on the next episode of the entremd podcast.