How to Train Your Eyes to See Money

If your business isn't working the way you expected, it's not because you're bad at business. It's because no one ever taught you.

How it actually works.

We were trained to master algorithms in medicine, but when it comes to revenue teams and growth, we were never taught anything. We weren't even told to figure it out. We just assumed somehow we'd know. Like it would magically make sense. But it doesn't. The era of the seven Figure Physician CEO is here. And it's not about working harder. It's about learning entrepreneurship as a system. The same way you mastered ACLs and pals, you can master the algorithm of building a profitable scalable business. That's why I recorded the Seven Figure Physician CEO audiobook. Whether you're building a medical or non medical business, and whether your goal is your first million, first 2 million, first 5 million, first 10 million, this is where the journey starts. There is no Calvary coming to save us. We are the Calvary. So. So go get your audiobook now. Www.entremd.com 7Figurebook. And let's rewrite the narrative for physicians starting today.

Hi, docs.

Welcome to the Entre MD Podcast where it's all about helping amazing physicians just like you, embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Una.

Well, hello. Hello my friends. Welcome to another episode of the Entree MD podcast. We are going to have an absolute blast. So at the time of this recording, it is a Saturday. I went out to hang out with my kids, right? So, initially wanted to go to Chick Fil A, but you know, this is the resignation economy and everybody's short staffed and so they're short staffed as well. And the lines were like. I was like, yeah, we're not getting those lines. So I'm like, hey, Barnes and Nobles. And you know, I'm super blessed that my kids are all readers. So when you say Barnes and Nobles, it literally sounds like you're offering them candy. And they're like, yeah, let's go, let's go. So off we go to Barnes and Nobles and then we walk in, of course they have the magazine rack in the front. And my kids and I, we had all watched Undercover Billionaire, which is a really good show. I highly recommend it on Discover. And it had it featured Glenn Stearns. And so we're walking past the magazine rack, I'm like, hey, wait a minute, that's Glenn Stearns, isn't that. And they're like, oh, yeah, you Know, so we go, we pick up the magazine, we're looking through it, and, you know, a lot of they interviewed him, they interviewed Carmelo Anthony, a number of, you know, other people with very impressive stories. And. And I was like, I should get this. I was like, why haven't I even subscribed to this? I mean, like, you know, this. Impressive stories I could read, you know, every other month and stuff like that. And then I'm like, yeah, okay, when I get home, I'll subscribe. And then I put the magazine down, but I'm like, what if I played a game? What if I looked at the magazine and I was like, I want to identify all the ways these people make money buy putting this magazine out by building the audience and all of that stuff. And so I paid for the magazine and took it home, and I sat down, I read a few stories, and then I started digging. I started looking, right? And this is why I was like, well, wait a minute. This is so good. Let me come share this with my audience, the doctors in my life. Like, how to train your eyes to see money, right? How to train your eyes to see where the transactions are taking place. If it is so inspirational, it doesn't mean you use everything, but it just means you have this muscle and you know, how to create wealth. Like, you know, oh, if I did this, I could generate a new vertical in my business if I did this. And it doesn't matter what business you're in, because the thing is, sometimes innovation is not coming up with a brand new idea. Innovation is literally taking something that works in one industry and taking it to your own industry. So I was like, okay, this is what I'm gonna do. I took a picture of it, I sent it to one of my friends. I said, hey, look, I got this because I'm just gonna go, I'm an investigator now. I'm gonna see all the ways these guys are making money from this magazine. And she's so funny. She's like, oh, I have my popcorn. You know, I have my popcorn ready. You know, let's go. That was her response. So I started looking and looking and looking. So the magazine is Success magazine. I came up with eight ways that they make money. Eight. And, you know, before, when I look at a magazine, I'm like, oh, great. They have a magazine, they sell subscriptions. That's how they make money. But, oh, my goodness, these magazines, some of them are multimillion dollar businesses, right? And so, you know, let's just get right into it. And I want you to roll with me. And this doesn't mean, oh, add all these eight to your business. No, that's not what it means. But you want to train your eyes to, to see how money is made. Because the more you can see it, the more you can do. I mean, the more you can do, and the more you can do, the more freedom you can have. I mean, imagine thinking, oh, this charity, like, you know, I love what they're doing. They're helping people who've been victims of human trafficking, for instance. And you're like, wow, won't it be nice to do a six figure donation? You can literally create a vertical in your business that funds your philanthropy, right? But to do that, you have to know. You have to know how to do it. You have to see how money is made. You need to be able to recognize it. You need to walk into your own business and say, oh, if I wanted to, I can introduce these other eight verticals. It doesn't matter. Even if it's a private practice, you can apply these things. Okay, all right, so. So let me walk you through my discovery. And, you know, I hope what you pull out of this is you become a student of, you know, when you walk into a store or you listen to a podcast, you look at someone's YouTube channel, or you walk into somebody's business, you look at somebody's website, you start seeing these are all the places these transactions are being made. This is how money is being made. It is a wonderful skill. All right, so let's get into it. All right, so Success magazine, I look at the front cover, right? And it talks about, you know, this is where you go to get your subscription, right? So the first way they make money is through subscriptions. People pay some of these magazines, it's like 20 bucks a year, and you get six copies every year. And then you get the digital ones, I think of past ones or whatever, but subscriptions, okay? And this is what most people will be aware of, but this is where the least amount of revenue probably comes from is the subscription, right? It's $20 for a year. Okay? So even if they had 1,000 people, that's 20,000. They had a million, that's 20 million, right? So there you go. Okay, so the first one is their subscription, subscription magazine sales. We'll just lump them all together. Okay, so that's the first one. Now the second one is there are many that had one page ads, half page ads in them, you know, like belay had one and you know, stuff like that. And you know, shout out to Belay. They're a virtual assistant company. And so of course they paid for that spot, right? It's not there because they love Belay. They paid for it. So the second way they make money is through their ads, okay? So one vertical is their sales and subscription, the magazine sales and subscription. The second one, their ads, okay? And then I started flipping and then they have this program that is called Achievers All Access. Okay? Achievers All Access and what it is, it's a membership style program. You come in, they have, you know, monthly courses, they have some coaching you can get and you know, other freebies and all of that stuff. And it's just set up, it's. It's a monthly thing. And then so people will pay for that membership, right? So they talked about, you see it featured in the magazine in multiple places. So that's a service that they offer, okay? That's the service they offer. So that's the third thing is they have this membership, okay? So when you come across the magazine, one, you can buy it, two, you can put ads into it, right? Ads on it. Three, you can pay for their membership. So that's three verticals, three ways they're making money. Okay? Number four, turns out they have a speaker's bureau and they have really notable speakers that of their speakers bureau. So they have this whole page, you know, one page thing where they're talking about their speakers bureau. And if you need a speaker for your event, go to this website, that's where the speaker bureau is and sign up and you know, we'll give you the information. Da da da da da. Of course, that's a paid service for the companies who are looking for great speakers for their events. It's possibly also paid for the people who are featured as speakers for the bureau, right? So it may be payments both ways, but there are transactions happening there, right? So they have a speaker bureau. They talk about the speaker's bureau in the magazine. So that is way number four, that they're making money. Then they put books and they're like.

You know, add these top personal development.

Books to your reading list and they, you have a list of books. The World is Yours, they have that by Jim Rohn. They have how to Win Friends and Influence People by Dale Carnegie. They have seven habits of highly Effective People. Stephen Curry, Think and Grow Rich. Napoleon Hill, the Richest man in Babylon, George Clason. So they have all these books listed and they're like, hey, so add these top books to your reading list and their other books go to store.success.com to get them. Right? So they have a bookstore.

Right?

They have a bookstore. So that is vertical number five. That is the fifth way they make money from the magazine. Okay, now going on then, I saw something else about a podcast is called Success Stories. And so they feature stories from successful entrepreneurs. They have two episodes every week. And you know, it's, it's a podcast. And you're like, okay, fine, it's a podcast. But then of course, I told you I was investigating. So I go to the podcast and the podcast is sponsored by Belay. Right? So they have sponsors for the magazine. They have sponsors for the podcast, Right? So you have another vertical so that their podcast is not just any podcast. It is a profitable podcast. Right. It's a revenue generating podcast. Right? So, so they have that. And I can't tell if the people whose stories are featured if they have to pay an appearance fee. There are many podcasts where you have to pay an appearance fee to go up, because think about it, they are very reputable. They have a podcast which would be listened to by, you know, thousands and thousands, thousands of people. So if you can put your stock story out there, it puts your business on the map and all that. So there is a possibility that people are paying to show up on the podcast. I don't know. I, you know, this is just me looking from the outside. I don't know. Right. But either way, it is a profitable podcast. Okay? So that is the sixth way. And in a few days, I am hosting a masterclass, if you're, you're listening to this, right? When it's released, called the Profitable Podcast Masterclass. And the reason why I offer that is because a lot of people start podcasts and they start as a hobby and stuff like that. And then after a while they're like, oh, this is so much work. I don't know if it's worth the effort. But the truth of the matter is, a podcast is one of the best ways to get your message out there. It is one of the best ways to serve your people and help them get wins. And it is one of the best ways to grow your business. Right? And so for me, I mean, I can't tell you how many times I've gotten messages like, you know, my business survived the pandemic because of you. Someone else sent me a message. They're like, oh, my goodness, I just listened to the episode that came out today and it was as though you were just sitting across the table talking to me. And I needed that. Right. Dr. Whaley, Gray, shout out to her. She's an amazing sleep physician. She is the host of the Dare to Dream Physician podcast. And she's like, the Entre MD podcast is like aerosolized gold. That's what she said. Right. So it's one of the best ways to serve. And, you know, I love to see people use it the way I use it, which I use it to create a win, win situation. A win situation for everyone who listens and a win situation for me as well. Right. And how to build it, how to make it profitable. So you can check it out. Entremd.com masterclass if you're listening to this after it's been pass, it is part of Entre Beyond Demand. So if you are there, you will get access to it. Okay, wonderful. Masterclass. All right. Okay, so vertical number six. That's what we've done. So we've done the magazine sales and subscription, the ads, the membership, the speaker's bureau, the bookstore called the Success Store, and the podcast called Success Stories. Okay. So I have, I have more and then I'm still going through and then I see this little section and they're like, oh, yeah, if you're buying real estate, if you're buying a home or something like that, that's not something you want to leave to chance. You don't want to have just anybody do it. So we've curated this list of the top 10 real estate agents in the country. They're elite real estate agents and you want to work with one of them. And so to do that, you go to a section of the website called Success Experts. Right, Success Experts. So you go on there and then they'll connect you with a real estate agent. So. So I don't know if I would have to pay to use one of those agents. I may, I don't know if the real estate agents will have to. Well, I know the real estate agents will have to pay. Will have to be paid. Will have to pay to be featured as one of the Success experts, one of the elite real estate agents. Right. So it's a matchmaking service, if you will. If one person is paying or both parties are paying, I don't know, but I know somebody's paying. And that is another vertical for revenue. Right, so that's another vertical. So that's number seven. Okay. And then, well, they had a section that said ask the coach. And it was a coach, I guess there was a question, the coach answered the question or something like that. So it's a two page thing. And at the end of it, they're like, oh, if you need a coach, then go here, right? It may have been, you know, success.coach.com or something like that. So go there and you can be linked with a coach. And if you want to be a coach and you're interested in our certification, then go here. So they have a matchmaking service for people and coaches, right? Where chances are the coaches are paying to be featured. So that is a source of revenue. And they have a certification service for coaches. So people pay them to go through the training to become coaches, right? So technically that's eight and nine, right? That's two more verticals. So I'm looking at one magazine and the old me would see, oh, I would just see, this is a magazine people pay to buy it. What an amazing thing. But I have trained my eyes, I have trained my mind over the years that now I can identify much better where the transactions are happening, how this money's been made and all of that. So I looked and I found nine verticals from one magazine. Nine verticals, nine ways money is being made, right? So the question then becomes, wow, which one of these things, what little tweak can I make in my business? What new possibility does this create, right? What new way can I start making money? What new vertical can I add to my business? The more you train your eyes to see money, the more money you can make. The more you can train your eyes to see what service you can offer, the more services you can offer, right? And so what I want you to do, as you go about your day, I want you to start recognizing transactions. Where are these transactions happening? Where is this money being made? How is this business a multiple seven figure business? Like if I told you Success magazine is a multi. Is an eight figure business, you'd be like, how, how, how can they sell enough magazines to make eight figures? But now that you're like, wait a minute, there are nine whole verticals, nine, then maybe they are an eight figure business, right? You see what I'm saying? And I don't know how much they're worth. I'll check that right after this podcast. You know, you can DM me and tell me if you find it before me, but you see what I'm saying? So my challenge to you is, as you go about your day, I want you to start looking out for transactions. I want you to start looking out for how money is being made. Maybe go get a magazine or maybe go listen to somebody's podcast or do something and just do it just for the exercise. Just the exercise of going, how does this make money? Where are the verticals where the transactions take place? Where are the platforms where money can be exchanged? Where. Where. How many verticals are in this thing? And, you know, explore it. Okay, Explore it. So I want you to do that. So I want you to go explore this, and I'm going to ask you to share what you discover with me. Okay? So you can find me on Facebook or you can find me on Instagram. It's R una Chukwu both ways. And send me a PM and go like, wait a minute. I didn't realize this, but I looked and this is what I saw. And this is how I'm going to apply it to my business? Or this is how I'm going to apply it to my life. Like, go share your story. Go be an investigator and share your story with me. I want to hear all about it. But the more we train, the better entrepreneurs we can be. And my goodness, who knows? Maybe over the next decade, you create 10 verticals in your business. Right? So exciting. All right, so thank you so much for sharing this Saturday with me. I just wanted to share my thoughts, share my thought process, share how I'm training my brain. Who knows? My. You know, I probably have. The part of my brain that looks for verticals is probably. Probably ripped, and I'm working on it being more ripped. Okay? So go practice this, okay? You could be that person who has multiple verticals, or you can be that person that just like, wait a minute. You don't need to have all 10 now. I mean, this success, they've been around for 124 years, okay? So I'm not saying go build all these these right now. But the thing is, the better you are at recognizing them, the better you are at creating opportunities for yourself. So you can. You can go like, oh, I don't know how to monetize this. And all of a sudden you're like, come on, there are 10 different ways I can monetize this, right? And you pick the one that's best for you. You pick the ones that's best for your personality, the lifestyle that you're trying to create. There's so many ways to do this stuff. So, so, so many ways.

And I want that for you.

I want you to be that person who's a money magnet. And you can, you know that. Well, if I need to create something, I can create it.

I mean, I have options.

I have so many ways of creating it. I have a buffet, and I can pick what I want to do okay. And that could be you. And I'm just going to stop and say this because we are talking about money. You may be going like, yeah, but this money thing, listen, money's not good or bad. Money's immoral. Money's mercury paper with dead people's faces on it. And it just takes the shape of the people who have it. And I am convinced that you are a good person. I am convinced that you want to help people. I am convinced that you want to change your world. That's, you know, that's kind of the way most physicians are. So I would love for you to have more of it. Give it all away if you want. Right. But know how to make it, Know how to create, and know how to create opportunities. Okay? So thank you so much for listening. Thank you so much for sharing. So, hint, hints. Go share the episode and share your story with me as you start building your muscle, training your eyes to see money and see opportunities. And I will see you, my friend, on the next episode of the Ontarianity Podcast.

Hey, if you love listening to the Entre MD podcast, I want to invite you to join Entre MD on Demand. It is my signature subscription program that gives you access to a library of business courses designed to help you do one thing as a physician entrepreneur, and.

That is to thrive.

Just head out to entremd.com ondemand and I'd love to have you join us.

See you on the inside.

Sam.