Million-Dollar Physician Entrepreneurs and Their Secrets to Success
30 Jan 2026 · 29 min
Solo-host EntreMD podcast episode by Dr. Una (Dr. Nneka Unachukwu) promoting the EntreMD Business School and its Scale tier. The host describes why Scale was created (to help physician entrepreneurs solve team, systems, burnout, and profitability challenges after reaching multi-six/early seven figures), reports measurable outcomes (members averaged ~$1.3M annual revenue and regained CEO time), and presents five key habits observed in high-revenue physician founders: investing up; living outside comfort zones; being coachable; respecting the basics; and owning goals. The episode includes anecdotes, tuition and pricing comparisons (early EBS at $497/month vs. later higher-tier pricing), testimonials about life changes, and calls-to-action to apply or schedule a call.
Questions this episode answers
$1.3 million
$497 per month (approximately $5,000 per year)
Approximately $40,000 per year for the higher tier mentioned
$75,000
Chapters
If your business isn't working the way you expected, it's not because you're bad at business. It's because no one ever taught you how it actually works. We were trained to master algorithms in medicine, but when it comes to revenue teams and growth, we were never taught anything. We weren't even told to figure it out. We just assumed somehow we'd know. Like it would magically make sense. But it doesn't. The era of the seven figure Physician CEO is here. And it's not about working harder. It's about learning entrepreneurship as a system. The same way you mastered ACLs and pals, you can master the algorithm of building a profitable scalable business. That's why I recorded the seven Figure Physician CEO audiobook. Whether you're building a medical or non medical business, and whether your goal is your first million, first 2 million, first 5 million, first 10 million, this is where the journey starts. There is no calvary coming to save us. We are the calvary. So. So go get your audiobook now. Www.entremd.com 7Figurebook. And let's rewrite the narrative for physicians starting today. Hi docs. Welcome to the Entre MD podcast where it's all about helping amazing physicians just like you, embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Una. Well, hello, hello. Welcome back to another episode of the Entre MD podcast. And we are going to be talking about million dollar entrepreneurs today. Okay, so this is the deal. You know, I'm a student of business, I'm a student of entrepreneurs, I'm a student of success. And the entremity business school has a tier that is called scale. Okay. And the reason why we started this is because, you know, when we started the entrepreneur business school, it was to help doctors build profitable businesses, build six and seven figure businesses so they can live life and practice medicine on their terms. But the reward for solving problems is new problems, right? That's kind of the way that works. And so as people started building these high multiple six figure and seven figure businesses, they started running into new kinds of problems. So problems like around team and you know, I didn't make this up. I interviewed them and started looking for themes. Okay. I interviewed about 12 of them and started looking for themes. And you know, things that came up were things like their teams, whether that is hiring people, building company culture, holding them accountable, casting your vision and inspiring them to follow all of those kind of things, making them profitable. So team came up a lot processes and systems came up a lot because, you know, it's kind of like what got you here, can't take you there. And so they had these processes that worked at multiple six figures, took them all the way to seven figures, and now that there are seven figures still trying to grow, everything is falling apart, right? And then because of that, there's so many inefficiencies, they start getting burned out, you know, which is a thing, right? So I left burnout on this situation, set up my business. It was amazing. And now I'm headed back to, towards burnout. And the third thing that came up a lot was maximizing profits. So I am bringing in this revenue. But now what, you know, how I, how do I make more of it? Profit, how do I keep more of it, how do I grow it and things like that. So looking at those problems, we're like, okay, we're going to set up, you know, we're going to set up a tier of the Entre MD business school to help people solve these problems. Okay, so, so that's kind of, that's what skill is. And at the time of this recording skill has been around for a little under five months. But it's been mind blowing. And the thing is, it's not just that the biggest businesses are growing and the teams and infrastructure and all of those things, but it's also that their, their personal lives are so much better. Right. So we, you know, like one of the first things we said was, you know, for, for people to be able to hire private practices, to hire other, you know, other doctors who would work with them and things like that. And it's amazing to see how their teams have grown and they've learned how to, you know, how do we get them from. They have no patience to fully booked in 90 days. And they're implementing that. And you do. I manage my time, I see your calendar, all of those things. And their revenue is growing. They're hitting, they're hitting milestones, like multiplying their revenue. Their teams are growing, their processes are getting tighter. And one of the things is they're getting their time back. So for instance, for scale, you know, the meetings we have are 3pm like 3pm they're like, wait, what? I'm like, yeah, that is part of the education because it's part of distancing yourself from your business so you have more time for CEO work left. To us, we're like, hustle, hustle, hustle. Because we know if I can do this, I can generate that. Like, we understand, we have that revenue confidence. So we know what to do. But nice to step back and start learning how to lead with your team, how to make money with the way you think and all of those kind of things. So. So it's really fantastic. So what that's done is it's created this thing where they now understand how to generate revenue without being the ones who are directly doing the work. And they're understanding how to take more time. Because one of the challenges I gave them, I was like, okay, how much time did you take off in 2022? And they all said. I said, okay, in 2023, we're going to double it. And you could hear the gas. Like, how are we going to do that? What's going to happen to our revenue and all of that stuff? I was like, what if you generate more revenue while taking more time off? You can see all the bells go. All the, you know, you could see all the thinking mechanisms going off. And it's like, wait, what? I'm like, huh? And they're doing exactly that. I mean, like, one of the doctors was like, now I get home at 4pm you know, I always used to get home at 7 after it's dark and all that, but I get home at 4pm I'm able to play with my kids. I'm able to do that. And so it's so amazing. And I did the math this morning. The average annual revenue in that room is 1.3 million. Okay? So these are all doctors, on average, 1.3 million in revenue. And so I'm like, okay, I started studying them, right? Because in less than five months, they've made tremendous strides, right? They've recouped their investment in the program and all of those things. So what is it that makes them do things at this speed? What is it that is making them radically change like this? These are radical changes, okay? One of them, I met her, her spouse, and he's like, I have a different wife. Like, it's. It's crazy. Okay? So I started studying them, and I noticed five things, and I want to share those five things with you because you may have them. I want you to go deep in them. You may not have them. You can adopt them, you know, so I'm telling all their secrets. You will. So the first thing. The first thing that I noticed about them is they understand the concept of investing up, okay? Investing up. Which. What that means is they've decided I'm here, right? Like, I'm here. My business is at 1 million. I want to grow it to 5 million. Okay, I want to grow it to 5,000,000. And now in order to do that, I need to become a different kind of person, and I'm going to invest in myself to become that kind of person who grows this kind of business. You see what I'm saying? And why it stood out to me really significantly is many people may not know this, but when the Entrepreneur Business School started, The tuition was $497 a month. I always knew I was building a $25,000 school, but I was like, we're going to start from where we are. And the early adopters are, you know, it just is what it is, you know. And so I want you to think about somebody who is in the Entrepreneur Business School paying five, essentially five grand a year, right? Like, paying for five grand a year for, for what happens in school is just ridiculous when I think about it, right? Is mind blowing. And they go from that to saying, this is great. This has brought me all the way to the million dollar mark. Now I want to go to 5 million. And they go from 5 grand a year to 40 grand a year. And they all did that. They're all like. And I could see this happening because I saw them gulp and they're like, what? I want to get there, though. Like, I want to go there, though. I want to, I want to build something bigger. I want to get my time back. I want to function as the CEO. I want all of that. And they're like, cool, I'll do it right? And it was beautiful for me to watch because it's what I do is what I do. I'm like, okay, the business is here. I know everything that can take a business here. But if I want to go there, I need to become a different person. I need to learn different skills. I need to unlearn certain things and all of that. Who's the person who can take me there? I can take you there. It's going to cost you 75. The investment is 75 grand. I'm like, cool, I'll pay you 75 grand. Because I want that, right? And so to watch them do that was just mind blowing. Mind blowing. So, so that's the first thing they understand investing up. And let me tell you this, I've talked to a lot of people. It's almost always scary, right? Like you would think I know about investing. I mean, investing. I talk all the time about my first $43,000 program and I'd absolutely changed my life. And I mean, like, I, I, I know I've done that. But every time it's like, wow, I'm really going to do that. And I gulp and I do it and I'm always glad I did it and I'm glad while I'm doing it. But I still go up, though. So if you're ever scared, that's, you know, it's normal. But anyway, that's the first thing. Number two. Number two. Second thing I've noticed about them is they're willing to live outside their comfort zone. They're so willing to live outside there. So first of all, I need to imagine a bunch of doctors and telling them that their call, their weekly call is at 3pm 3pm and they were willing to go out, redo their schedules, understanding that they're the CEO and they have to have a certain level of, you know, in my practice, I call it the great divorce, but they have to have some space. They have to have CEO time, you know? You know what I mean? And they have to start practicing that. They have to start reframing their minds to understand that, wait, if I'm not touching a patient, I can still generate revenue, I can still have an impact on my clinic, I can still grow my practice. You see what I'm saying? So they did that. I'm like, okay, and you're going to double your time off for 20, 23. And then I would. And they're doing that right. And I'm like, okay, now we're going to talk about leading your teams, casting vision, having meetings with them. Some have never had meetings. You know what I mean? Like, having meetings with them. Get your profit and loss statement. Look at it like a lot of entrepreneurs don't want to see it right? You know, hold this person accountable, do all of those things. Some of them like, oh, my goodness, hire another physician. Like, that's like multiple six figures. How am I going to do it? I'm not that kind of person. Blah, blah, blah, blah. But they, but, but they sit in the discomfort of it and they, they get it done. They're living outside of their comfort zone. Like, you can see the discomfort, but you can also see the comfort in the discomfort. Like, they're okay, like, I'm uncomfortable. I don't know how I'm going to do. Like, I. When I think about doing this, but we'll get it done. And so there's this ease and comfort with discomfort, for want of a better way to describe it. And that's the second thing, like, universally I've noticed amongst all of them. Okay, so that's Number two. Number three. Number three. They are so coachable. So coachable. This is something that I have as a trait. It's something that I fight to become more of. In fact, there was a day I was driving, I was driving to church and I had this thought, like, you know the statement, you would have heard it. It's actually a Bible verse that says that as a man thinketh, so is he. There's actually a very popular book that was written As a Man thinketh by James Allen, I think it was. And it's all about you become your, you become what you think about. This is something that we all know. And so the thought that came to me is if you become what you think, that means who you are right now is a result of what you think right now. And I'm thinking, I'm like, huh, that makes sense. And then goes on, it's like, okay, that's the case. Why do you fight new thoughts? Right? Because if you're going to become different than you are right now, you have to think differently. So why do we always fight to defend our current way of thinking and not being and we're not open to new ways of thinking. Higher levels of thinking right now, there's some things that are core things that you're not going to change. But if you're the way you are right now because of the way you think, and that means every day you and I, we should be going after higher level thoughts because we can think higher level thoughts, do higher level actions and create higher level results. Right? And I tell this to say, when you're coachable, it means actually here, let me see. It's easier for you to learn to think bigger. Higher better is easier for you to act different. Higher, better, it's so much easier for you to get results if you're coachable. Right? Okay, So I pulled up the definition of coachable. It says capable of being easily taught or trained to do something better. Easily taught, right? There's not so much resistance. And I'm not saying you throw away everything you know, but you're more open the way sometimes, you know, when I think about word pictures, it's kind of like, you know, the sheep and the goat, easier to lead the sheep. Goat is going to fight you for everything, you know what I mean? And they're very coachable. Very coachable. And so they say, adopt new ways of doing things. And like, I kid you not, there, there, there's doctors who, it's like, hey, this is your business, but do you know your business you actually have these other verticals that you didn't know about. So they go from one vertical to three verticals in their businesses. Why? They're coachable. They're having more time off. Why? Because they're coachable. They're multiplying their revenue. Why? Because they're more coachable. It can be easily taught, trained to do something better. Okay, so that's the third thing I've noticed. The fourth thing, again, so exciting, because these are all things that. That I do. And listen, it's amazing. Okay, so let me not get ahead of myself. The fourth thing they do is they respect the basics. And this is not something that I actively pushed for, but I watched them do it. They're an amazing. There's amazing group of doctors. I watch them do it. And so with EBS scale, they still have access to everything in EBS Grow, which is EBS as we know it, right? And so EBS grow. We have calls on Wednesday scale. They have their calls on Thursday. They all come for the calls on Wednesday. They all come for the calls on Wednesday, and they execute on the calls. It's like, it was so mind blowing because they could have said, I'm in the big room now. This is what I do, right? And I don't need all the other things. I've outgrown them, which is ridiculous. You don't outgrow the basics, right? In fact, the tagline that I wanted to use for the entrepreneur business school when I first started it, but I just didn't, is on trendy business school, the one school you'll never want to graduate from, right? Because it's about mastery of the basics. The basketball players who are the greats, the Michael Jordan, Steph Curry is John LeBron James, and the rest of them of this world, they're not doing moves nobody's seen. They're just really good at the same old moves, right? And so they come, they sit, they learn, they apply. And I'm like, wow, you could have said, I don't do that anymore. I've outgrown that. But they're not doing that. Is. Is the most beautiful sight. And the other part that got me, one of the doctors, she was like, you know what? Let me tell you guys what I'm doing, because we have a lot of conversations in there, right? There's a lot of collaboration that happens there. She's like, let me tell you guys what I'm doing. I went back to my notes when I started the business school. Now for this doctor, I believe she started in September of 2020. So she started when the school was, what is that, two months old thereby. Okay. She's like, I've gone back to my notes and I've gone back and I'm rewatching the trainings from 2020. And it's beautiful to see that I hear completely different because I'm different. Right. And so I'm getting so much more out of it. And it's also showing me how far I've come, which is so encouraging. And it's also showing me the consistent growth of my leader. So they're still talking about me now, like, all that. So it lets me know that, wow, I can. I can change radically so many different times and become this person that I want to be. But they went back to 2020, and a number of them are like, oh, yeah, that's great. And they started doing it as well. And I like those concepts. And I'm telling you, you know, I was telling them this the last time we had a training together. I said, listen, when we started ebs, we didn't know. I knew, but it wasn't obvious, I guess, is what I'm trying to say. It wasn't obvious what this will become. It wasn't obvious that we would be helping people start businesses. Cross six figures, cross multiple, six figures, cross seven figures. It wasn't obvious. But now we can see it. And now we only see this version. There's so much more coming. Like, what is coming for the entrepreneur? Business school is wild. There's so much more coming. And I said, and for scale, nobody knows. I know, but nobody Knows is not obvious. And when I watch them display these habits, including Back to the Basics, that shows you an element that just shows you. It represents a beginner's mindset. Right? They're not like, I've arrived. Nobody can tell me anything. No, it's like the basics. Because that means they can get better at the basics. They can coach their team to do the basics. Like, it's unbelievable. And so because of these habits, I'm like, oh, my goodness. They have no idea what they're doing. I mean, they know what they're doing. What I mean is, they have no idea how far this is going to take them. They have no idea what their businesses are going to look like. They have no idea what their lives are going to look like. They don't know. It's so fun. So fun. Okay, so back. They have respect for the basics. They respect the basics so they understand it's not about, like, of course you're going to learn new things. But, you know, like, the basics are the basics, and what you do with the basics is you gain mastery of them. That's what the basics are there for. Masters are people who are masters of the basics. Right? That's. That's what they are. Okay? The number five. Number five is. I noticed that they're all committed to their goals. And so. So it's. It's really collaborative. I'll explain what I mean by this. So let's say somebody's like, you know, I'm building my business. I want to get it to, you know, full capacity. I want it to be multiple seven figures, and I want to leverage a team so I can buy back my time, okay? I want to leverage the profits and all of that so I can use it for wealth creation, okay? So that's their goal. They're not coming to me to validate their goal. Like, they ask questions. I'm not saying they don't ask questions to Val. They're not coming to me to convince them of their goal. They're coming with, this is my goal. They can tweak it, right? A goal is not. It is written, and it can be changed, but they own their goal. Like, on their own, they own their goal, and they're like, okay, who can help me get there? Like, they own their goal. What support do I need to get there? They take full responsibility for their goals. I don't delegate my goals to anybody. I'm like, this is what I want to do. Who's going to help me get there? Right? But it's my goal, and I'm watching them. They own their goals. They're like, this is my goal. This is what I want to do. This is what I'm going to do, right? And my job is to partner with them to help them get their goal done, right? And so I heard somebody say this, and it was so profound. I was like, man, I'm stealing that. I actually don't even remember who said it. I have to figure out so I can give her credit. But she said, as your coach, my job is to serve you, not to save you. And I was like, how? Yes. And so in this relationship, I have the pleasure and the privilege of the honor of serving them to hit their goal. But they own. They didn't delegate it. They own their. This is my goal. This is where I'm going, and it's gonna get done. I just know I need to know. And so because of that, they show up in scale. Like, you know, if I could Give you a picture like this big tree that has these deep roots, massive, deep roots. And with those roots, they tap everything they need to be the tree they want to be. Right? And so if there are specific trainings, they're like, yeah, could we do a training on X, Y, Z? They're asking for it. Okay. They're like, why don't. Why don't we do this? If they have questions, they're not afraid. They're lifting. Even. Even. Even if they're questions that show their vulnerability or show something they're struggling with. Hands up. What do I do about this? What can I do about this? This is what I'm thinking. How to. Right? If they're uncomfortable, they sit in the discomfort and they talk about the discomfort. Like, okay, how do I navigate this? But I don't run away from it, right? They don't hide, like, oh, well, everybody's better than me. And no, okay. In the group, when they're like this person. So we're talking not vertical, not horizontal. This person who's in the program with me has done this thing I want to do. Hey, can I tap on you? Can you show me how to do that? Right? It's not like, oh, nobody's going to help me. No. Because they're like, my goal is my goal, and I'm going to accomplish my goal. And I'm so grateful I'm here where you can help me and I can help you, and we're going to get this done. They're committed to their business goals, and because of that, they're getting things done. They're getting all the help they need to get things done. And so really, really, you know, these five things are things that I've watched them do, and I really sat to uncover, like, man, what are these guys doing? Right? And. And they're getting it done. They're doing these five things. I looked at my life, I'm doing these five things. And then I thought, I. I'm in some rooms where, you know, like, I'm in a mastermind where you have to do at least a million revenue to be in the mastermind. So you're at the bottom of. You're at the bottom of the group if you're doing a million revenue. And so there are people who are doing eight figures. There are people who are doing nine figures. And I started looking at these. At them because I also, again, I'm a student of business. I'm like, huh, so what. What are some of the characteristics of these guys? And they all have these Five things. They all have these five things. It's is the mind is so mind boggling like when you think about it is these things so understanding, investing up, willing to live outside their comfort zone, coachable, respect the basics and committed to their business goals. And if you will adopt these five things, if you already do some of them, if you do them at a higher level, it will be crazy crazy how fast and how big you'll grow and you'll have challenges and you'll be able to weather them and you'll keep going closer and closer to who you're designed to be. And man, is that, is that pretty? That's, that's so pretty. I shoot. Okay, so adopt these things if you haven't already. Now if you are a person and you're like, man, those people sound amazing and what they're doing is amazing and that room is amazing, there's a spot for you. Okay. The entremd business school really is designed for the physician entrepreneur who wants to build, you know, a six, seven multiple seven figure business. Right? It is designed for that physician. And if you are an intrapreneur, it is designed for you too. Right? But your 6th of May look like, you know, something you do at the side. It may look like a brand that you monetize. We've shared the episode here with Dr. Prem who has built a six figure influencer business which is separate from what he does as a clinician, as a surgeon. And so you know, we had a doctor who, she just shared her story and they were going to, they're like, oh, if you're going to get 10% pay cuts. And she went in there now she, she, she's an ebser and she shows up, she negotiates like a boss. Guess who got a pay cut? Nobody. Not just, not her, nobody. I mean like that's, think about it, right? And so regardless, right, it is, it, it is a place for you. And whether it's EBS grow, EBS scale, you know, help you sort out is on trendy.com forward slash call, okay? On trendy.com forward slash call and you know, team can take care of you. But if you are a physician committed to building a wildly successful, profitable business and you're coachable and you own your goal and you're like, we're going to make this happen. As you just know, I just need to be in the right environment. I just need to have access to the right mentorship and training and I need some accountability. That's all I need. Then we're all you need, right? And so onto.com call. Okay. If you're like, yeah, I don't need to ask anybody. I know what I want. They just go turn an application on trendy.com forward/business turn an application. And we will be happy to get you on and we would love to support you on your journey. Doctors in the business school are building six figures. Multiple six figures. Seven figures. Multiple seven figures. It's all happening. And people tell you business doctors don't thrive as entrepreneurs. This entrepreneurs is a lie. It's a lie. Like every Friday we share wins in the group. It's crazy. Like, it's just insane what you'd read there. I think one of these days I'll, I'll read out a Friday post for you as a podcast episode. It's insane. Okay? You can build a thriving private practice. You can build a thriving coaching practice. You can build a thriving service based business. You can build a brand as a speaker and succeed that way. There are so many ways, but you can do it. And if you're committed to it, in the entrepreneur business school, we're committed to helping you get it done. Okay, so, you know, go turn in that application or set up for a call and oh my goodness, I cannot wait to see what you go on to create. Okay, but whether you choose to join us or not, take these five things. They will change your life and it will create massive growth for you. And I can't wait to see what you do with it. All right, don't forget to share this episode with another doctor and I'll see you on the next episode of the EntreMD podcast. Hey, if you love listening to the EntreMD podcast, I want to invite you to join Entre MD on demand. It is my signature subscription program that gives you access to a library of business courses designed to help you do one thing as a physician entrepreneur, and that is to thrive. Just head out to to entreand.com forward/on demand and I'd love to have you join us. See you on the inside.
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