My #1 Business Lesson From NBA Rockstar Stephen Curry

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So go get your audiobook now. Www.entremd.com 7Figurebook. And let's rewrite the narrative for physicians starting today. Hi, docs. Welcome to the Entre MD Podcast, where it's all about helping amazing physicians just like you, embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Unna.

Hello. Hello. Welcome back to another amazing episode of the entremd podcast. And today we are going to be talking about basketball. So I am super pumped about it. All right, so we're going to be talking about my number one lesson from Stefan Curry. And now I know I sound very excited about basketball, but the truth of the matter is, I never used to watch basketball. And then I got married and my husband watches basketball, and I learned the principle of recreational companionship. All right, so your husband likes the sport or whatever. You may not necessarily like it as much, but a companion will be great. So watch with him. So I watch with him. Okay. And then I fell in love with this sport. And it was at the time when Stephen Curry started his rise to stardom. And I have loved watching him. Okay, so I want you hear this about him. He's won three championships. He's been MVP like I don't know how many times. And it's so funny that he's in a lane all by himself. I started hearing them say things like, this person has the Most number of 3 point shots Other than Stephen Curry because he had all these records. I mean, like, it was just insane. Insane how Many three pointers he had. So now, recently, he passed Miller, Reggie Miller, to get to the number two position of all time. Three pointers. I mean, that is insane, right? So, Miller, I want to give you the actual number so you can see how cool this is. All right? Reggie Miller made 2,563 pointers. One over about 1400 games. Okay? Regular season games over an 18 year NBA career. Curry passed him, all right, after 715 games. Like half the number of games. Almost in his 12th NBA season. All right? So he's just. I don't know, he's just really amazing. Okay? Now when I hear people's big wins, when I hear about their glory and hear all the amazing things that they've done, I always go back to look at the story. How did they get there? Okay, so does he. Is he that amazing because he's Stephen Curry? Is it because he's so gifted? Is it because he's so talented because his dad was also a basketball player? Like, what is going on here? Okay? And he does something that. That I've noticed a lot of the greats do. All right, So I was looking at his practice routine. Actually, my children were looking at his practice routine. So shout out to Cheta and Chidi, who did the research for this episode. But he does 500 baskets over the summer. He shoots 500 baskets. Like if you think in the basket, it doesn't count. 500. 500 a day. You know, 500 is. It's like 50, 10 times. That's what he does. Okay? And then 200 to 350 during the season, he had a practice game where he did 105 straight three pointers. 105, 105. So then it's no wonder that he's doing all these other things that he's doing. And this principal here, Larry Bird, Celtics, he was one of those too. And over the summer, every morning he just do 500 free throws. 500 over the summer. So what are they doing is reps, repetition, repetition, repetition, repetition. And they ask Curry, what's the goal? What's the goal of all this practice you do? He says, it's confidence and muscle memory. Confidence and muscle memory. It's reps. Hmm. Now think about that. So that's for basketball. And you know, I don't play basketball. You probably don't play basketball. Maybe you do. If Dr. Barbara Joy is listening. You play basketball. Shout out to you. But it's in our businesses. What if we applied the same principles? Okay, so now let's go back to basketball. Now, one of the things they have to do is free throws. You have to be good at that, right? Like, especially for his position, you have to be good at that. And three pointers, that was just his thing. And he worked at his thing, right? So it's not reps for everything, is reps for the things that will count the most. And he didn't just do reps with free throws and all that. I just pull that out to say how amazing he is and how hard he worked. Now, when you think about a business, we can break it down very simply. Very simply. Where a business, there are three things you need to do. They're not only three things, but these are three main things you need to do. One is that you need to help people. Like your business needs to solve a problem, otherwise it's not a business. Okay? So one is you help people, right? The second thing is you let people.

Know where you are.

You show up so people can see you, people can find you, right? And then the third thing is you make them an offer to work with you. So that is helping, that is exposure, building an audience and all of that. And that is selling, okay? Those are the three things. So I want you to imagine if we did reps with that. I want you to think about it. Think about with the clients that you do have. You practice and practice and practice and practice serving them. And when I say practice, sometimes you think, okay, that means I need to practice and not charge. No, that's not what that means. Right? You're a business. You need to figure out revenue if you're going to stay in business. So that doesn't mean you don't charge. What it means is you don't settle, right? So how can I serve them better? How can I add more value? How can I get them bigger wins? And you keep pushing and pushing and pushing. For instance, if you own a private practice, how can I create this workflow so that it's a better experience for, for my patients? How can I help them get results? Right. Quicker?

Right.

How can I help them get results quicker? If you're a coach, how can I make the impact of a 30 minute conversation with me so powerful, so powerful that my clients will never want to leave? Right. For instance, I do that along a lot with the business school. Why? Because I'm there to help them win. Like I every time there's a win, that's my win. Every time a doctor wins, that is my win. That's what I celebrate, right? So I've thought up all Kinds of things. In fact, just recently, I was like, what do I do? You know, one of my superpowers is helping people determine where they're going and getting them a blueprint on how to get there and giving them a system to keep them in momentum till they get there, there and in the context of a live event. So when I do vision retreats, it is so wild. In fact, one of the doctors I did a vision retreat with, she was like, it is so crazy how you can set a plan. You can set your goals, you can set a plan to get your goals, you can put the habits in place, and at the end of the year, you're like, how did I get here? And that's what I love. Like, how did I get here? You know? And so I'm thinking, I'm like, what can I do for the business school? I was like, well, you know what? How about a visionary treat live in person on the beach? And I almost lost it. I was like, what? I got my team together. I'm like, this is what we're going to do. And all of a sudden they're looking at me like, oh, my gosh, here she goes again. But what am I doing? It's reps. How can I help people get results quicker, faster, bigger? How can I help them? How can I help? How can I help? How can I help what? What am I doing? I'm building those muscles. I'm building those muscles. So a time comes where a 15 minute conversation with me can totally transform your life, right? Where three months in the business school will totally transform your business. And these things are already happening. But my resolve is to keep, you know, like a Stephen Curry. Keep throwing those free throws, keep throwing those three pointers until I start setting records everywhere with them reps. So for you, what is it? Define what it is and start making those reps. Okay, the second thing is putting yourself out there. And I'm going to talk specifically about speaking. Why speaking is the fastest way to grow any business. Okay? Speaking. That's how you break through the barrier of obscurity and all of that stuff. Speaking, speaking, speaking. Whether it's offline on a stage or it's online, on a podcast or YouTube channel or Facebook Live or, you know, a live summit or a virtual masterclass, whatever it is is speaking. So imagine being a Stefan. 500. 500 baskets a day. 500 baskets a day. Because I have people who say, well, you know, I already do that speaking thing. And I'm like, okay, let's have a come to Jesus. Conversation here. Okay, let's have it. Russell Brunson, co founder of ClickFunnels, did a 90 minute talk and generated 3.1 million in revenue. 90 minute talk, 3.1 million. I'm like, if you have not spoken, if you have not raised $3 million in a 90 minute talk, you still need to be speaking. And I'm not saying that to say you must make 3 million. But what I'm trying to say is that there's so much room for improvement. So I teach a formula for speaking. You know, I like formula frameworks, all of that. I see just a formula for speaking. And the idea is this. You look at the formula, you go speak, you come back, you evaluate. What did I do? Hmm? I need to tweak this. Where was I uncomfortable? Where didn't I show up? Where did I hold back? Where did I fumble? How can I make this better? What feedback did they give me? Then you go and speak. Then you go and speak. Then you go and speak. As far as I'm concerned, every physician who owns a business should be speaking once a week. Whether that's a podcast, whether it's a Facebook thing, thing, whether it's a YouTube channel, whatever it is. It's not only the value of having a marketing tool or market asset like a YouTube channel or a podcast. And this doesn't have to be yours. You can be guests on someone else's. But the practice, the reps, the reps. If you listen to podcasters who've been podcasting for a while and they're interviewing like I listen to Ed Mylett, I'll listen to John Lee Dumas of Entrepreneur on Fire and, and what they can do in a 20 minute interview is mind boggling. But if you think about it, they have. I mean, John Lee Dumas did a daily show daily, like 2000 days of a daily podcast. So guess what happened with that interview. Muscle. He has grown it and grown it and grown it and sharpened it like a tool. That's what he did with it. So my question to you is, are you going to do reps with speaking? Speaking a few times is not enough. You take the opportunities, you do it. You learn to create transformation with your speaking. You learn to help people make get wins based on your speaking. I've had people tell me, oh, I listened to your podcast and I started a blog or I started a practice. You learn to use your words to help people, okay? And build reps. Build reps, build reps, do a lot of speaking. I remember this was almost a Year ago, at this point, I was invited to speak on stage. It was a thousand women there. A thousand women. And so I was walking up to the green room, and there's somebody else who was going to be speaking as well. And she's like, oh, my gosh, are you nervous? And I was distracted, so I didn't catch myself. Right? So I was distracted, and I said no. And she looked at me and I realized she was a newbie speaker and all that stuff. And, you know, and I was like, I could have said that some other way, but I wasn't paying. You know, I was distracted. And the reason why I could confidently say no is because I speak all the time. I'm working on my skill. I'm working on using the framework. I'm working on becoming better. And I got on that stage and I nailed it. And I'm not saying it because I'm proud. I'm saying that because I have practiced and practiced and I'm committed. I don't think of myself and go like, I am the best speaker ever, or, I got this. No. I still go back to the framework. I still plug my stuff when I'm creating my outlines. I still look for opportunities to speak. I still show up on this podcast. I still do all of that. Why? Why do I do that? Because if you're going to be the greatest of all times, you need the reps. If your business is going to have a huge impact, you're going to need the reps. So I do the reps. Okay? So the first is helping. The second is speaking. The third is selling. And selling is something that is so uncomfortable for most people. Right? But I want you to reframe the way you think about it. Think about your service. Think about the pain that it solves. Think about the person who is actively looking for the solution to his or her problem, and you have it. It is your responsibility to tell, here I am. Here's my stuff. Pay for it. Think about you. There is a problem you are facing right now that you'll pay to make go away. You're not the only one. This is every human. So the question is, where are my humans? I need to keep telling them, come work with me. Come work with me. Come to my practice. Come for my coaching. Buy my product. Like, you need to do that, not be. It's not about selling stuff. It's about helping people. Okay? Now, something that makes people really nervous about selling is, well, what if they say no? Is that fear of rejection? Right. I want you to think about A Stephen Curry. I want you to think about a Michael Jordan. I want you to think about a Larry Bird. I want you to think about Magic Johnson. How many shots do you think they missed the basket, rejected them? They have had games at, you know, they had the final shot at the buzzer and they missed it. But if you're a champion, that doesn't stop you. You keep going. So Stefan faces rejection every day he tries to throw those baskets. Why? Because he misses some. Right? I want you to embrace the rejection is part of it. It's part of it. The only way to have no rejection is to not do anything. But if you are going to do something, there is going to be some rejection, and it is okay. But that muscle of selling, you have to practice it and practice it and practice it. You own a private practice. You do videos and all this stuff, everyone. And if you own a private practice for you, you know, you do videos for every single one. You're like, hey, and if you live in the Arlington area and you're looking for a great pediatrician, I want to invite you to come join our amazing practice. We'll be happy to have you. Da da da da da. And you go for it. You know, you practice, okay? You practice. You practice making offers. You practice telling people to do your stuff so you can get better and better and better and better at it. Remember, even though you have a great service and even though you, you know, people kind of sort of know about it, if you're not in the habit of telling people to come use it, they won't. Right? And the businesses that are the biggest are not the ones that have the biggest, best products. They're the ones that sell the best. So since you have a business and you have a great product, you owe it to your people to sell. You owe it to your people to become great at it. How do you become great at it? By reps and reps and reps and reps and reps. Okay, now you may say things like, oh, I don't have time for all of this. Yes, you do. If you're going to build a great practice. And, you know, again, you know, take, take stock, right? How much time do you spend on Facebook? How much time do you spend watching movies? How much time do you spend read, reading, you know, fiction? How much time do you spend doing things that you can delegate, like laundry? Take a look at those things and get your rep time from them, okay? Find your rep time. Schedule your rep time, okay? In the entre MD business school, we do this A lot. Every month there's a challenge. Okay? At the time of this recording, we're doing the Speak to Grow challenge. And people have to create their own YouTube channels. They have to do 10 videos over, over the course of a month. They have to practice selling. They have to practice all of that. They have to practice speaking from the framework. What do you think that's going to do? It's reps. It's reps. We have a challenge called the Ask a Day challenge, right? Every day they have to make an ask for their business. What is that? It's reps. It's reps. We had a challenge at the beginning of the year where they had to have, you know, do their affirmations every day and take specific actions. What is that? Reps. For their mindset. Reps. Reps. Why? The more you do it, the better you get. You start making all these records, you start doing really well. You start shocking yourself with your level of precision. You become like an entrepreneur, entrepreneurial sniper, hitting the target every single time. Reps, okay? So that's what I have for you. Helping, speaking, selling, reps. Do your reps there. Make a commitment. I'm going to do REPs in these three areas. Helping, speaking, selling. I'm going to do reps. Okay? Because if you do this, if you can focus on your reps, think about it. I want you to think about, think, actually, I want you to stop and think. If you focus on helping people, your ideal people, better every day, say five days a week. If you focus on working on your speaking, your craft, five days a week. If you focus on practicing your selling five days a week, what could your business look like in three months, in six months, in 12 months? If you would start today, whatever picture you saw, you can have it. You can have it. You can be the greatest of all time. You can build a business with a profound impact, and that provides financial freedom for you and your family. You can do all that. It's within your power. You may say, well, I'm not gifted. You don't have to be gifted. You have to have the work ethic to do the reps. The person who is gifted and not doing the reps is not going to come anywhere close to the person who is not gifted or who's committed to doing the reps. So do the reps. Okay? And I can't wait to celebrate you. So if you're saying, I'm doing the reps, I want you to share this episode on social media and say, I'm doing the reps. And tag me hashtag Entre md. I'll be looking out for you. I'll be re sharing all that stuff, and I can't wait to celebrate. And when it starts, I want you to let me know. Hey, Dr. Una. That episode thoroughly changed my life. This is what I did with it, okay? So thank you so much for listening to this episode. Be sure to share it, and I will see you, my friend, on the next episode of the entremdy podcast.

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