My Four Commitments For an Unforgettable 2024

If your business isn't working the way.

You expected, it's not because you're bad at business. It's because no one ever taught you.

How it actually works.

We were trained to master algorithms in medicine, but when it comes to revenue teams and growth, we were never taught anything. We weren't even told to figure it out. We just assumed somehow we'd know. Like it would magically make sense.

But it doesn't.

The era of the seven Figure Physician CEO is here. And it's not about working harder. It's about learning entrepreneurship as a system. The same way you mastered ACLs and pals, you can master the algorithm of building a profitable scalable business. That's why I recorded the Seven Figure Physician CEO audiobook. Whether you're building a medical or non medical business, and whether your goal is your first million, first 2 million, first 5 million, first 10 million, this is where the journey starts. There is no Calvary coming to save us. We are the Calvary.

So.

So go get your audiobook now. Www.entremd.com 7Figurebook. And let's rewrite the narrative for physicians starting today.

Hi docs.

Welcome to the Entre MD podcast where it's all about helping amazing physicians just like you. Embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Umna.

Well, hello. Hello my friend. Welcome back to another episode of the Entre MD podcast. We are going to have an absolute blast because I'm going to be talking about what I'm going to be doing for the next 12 months for 2024. And this is going to be so good. These are the commitments that I have made and I have decided that 2024 is going to be my best year yet. And I've come up plan to do it and I want to share that with you because I'd love for you to be part of this journey and really, really radically transform your business and your life. Okay, and before I do this, I do want to say I am looking for people who are Entre MD ambassadors, people who would spread the word about what we're doing here. I come on this podcast and I talk about things that I could easily charge tens of thousands of doll. And I do that because this is a time for transformation in the physician community. This is a time where we're changing the narrative. Physicians are going to be building these. They already, they already are. But we're going to be known for building these phenomenal mission based businesses. And when I say Mission. I don't mean nonprofit. What I mean is it's going to serve a lot of people and it's going to earn a lot of people, and it is going to be the vehicle we use so that we can live life and practice medicine on our terms. Now, I have been shouting from the rooftop for the last five years, and I, I know that in order to get the world out, the word out to the entire physician community, I will need your help. And so if you want to take up your role as an Entre MD ambassador, I just want to invite you, like with every episode that we do, that you share it with the doctors in your life, that you share it on social media. Every time you do that, a different doctor will see that and that doctor will go on to create change in their lives and they'll go tell somebody else, because together we can touch 100,000 doctors. And once we get to 100,000 doctors, we will topple. We will completely change the narrative for the physician community. I have had the pleasure of working with the doctors in the ontremd business school. And I cannot tell you, I mean, when you have somebody who is running a multiple seven figure business and they tell you that this last quarter, my business grew by 66% and I have hired new people and I've taken more time off and I've had. Had more dates with my date nights with my husband and my relationships are better and my health is better, I'm exercising and all of this stuff. I mean, that can be the narrative for so many physicians, tens of thousands of physicians. We can end the burnout and the loss of autonomy and the lack of financial stability and how devalued we've been in the, in the community and all that. We can end all of that. You are the Calvary. So I'm inviting you to be an Entre ambassador. Take the episode, share it, put hashtag ENTRE MD Ambassador. Recruit the people in your world to join you as well. But together, we are going to make everything change. Okay. All right, so let's talk about commitments. Okay. Now, 2024. I mean, I'm sure you can hear the smile on my face as I think about it, but it's going to be our absolute best year. And there is a place of dreaming it, there is a place of planning for it. So I just want to tell you how I'm looking at it. You can adapt it for yourself. You can own all of these. And really, this is what it's going to be. And if you want to say hey, this is going to be my best year, too. I invite you to do that. I invite you to do that. Okay, so let's talk about these four commitments. So the first one, the first one, these are disciplines, These are commitments. They won't always feel good, but I'm deciding to do them. The first one is I'm going to keep my 10x vision on my mind at all times. Okay? I am not going to think about it sometimes. Forget about it. I am not even going to allow crazy thoughts of, none of this is going to work. I'm not going to allow any of that to live on my mind. Right? It may come once in a while, but I'm going to catch it. I'm going to send it to a dark place where it needs to go and stay, but not in my mind. And so I'm going to bet on myself. I'm going to take a chance on myself. There's so many what ifs? What if it doesn't work? What if this? What if that? Okay, but what if it does? So since there's so many what ifs? And I get to pick, this is the what if? I'm picking what if it works? What if it works? What if it's my absolute best? What if I 10x my life? What, what if? Right? And so I'm choosing to keep that picture on my mind at all times. What does that business look like? You know, what does it look like? And okay, so now the prereqs for this, if you're going to do that is you're going to have to define what the vision for 2024, and I'm going to use business. You can extend it to your life. I'm extending to my life, but let me use business so it's easy and you can grasp the concep. So what does that picture look like? If this is December 31, 2024, and you are like, oh, my goodness, when Dr. Una said that on the podcast episode, I thought she was tripping, but I did it. Oh, my goodness, look at my business. Now, what has to happen in your business for you to say that? Define it. And after defining it, own it. Define it and decide, okay, I'm going to own that. I'm going to believe that. I'm going to work that. I'm going to work in line with that. I'm going to agree on it. I'm going to choose to keep that on my mind at all. So define it, own it. That's something you're going to have to do. But then the commitment is, I am keeping this picture on my mind at all times. I'm visualizing this. I am taking trips in my mind. I'm taking trips. Like, imagining what would that be like? What would it feel like as a result of that? What my family look like? What impact would we have in the industry? What would it look like for the lives of the physicians that I serve? What will that look like? It will put a smile on your face. It will help. It will make you sit up straight. It'll make you think about yourself differently because you're like, OMG, okay, so that's commitment number one. That's what I'm doing every single day. Keep my 10x vision on my mind at all times. Okay? All right. The second thing I'm doing, and this is so powerful, when I thought about it, I was like, oh, my goodness. If I do this, the second thing is I'm going to spend 80% of my time on 20% activities. Okay, now I'm going to stop and explain this. Many of you know this, some of you don't. If you know this, a refresher is always good. 20% of the things you do create 80% of your results. It is work to figure out what that 20% is. And usually the 20% things, they are fewer. They are a lot fewer. Think 2080, right? Like, they're a lot fewer, but they're typically the things we avoid. In the entrepreneur business school. We call them frogs, okay? Because Brian Tracy wrote this book, eat that frog, referring to things you're most likely to procrastinate on. So we call them frogs, okay? So I am deciding that I'm just going to eat frogs all year long. I am going to do the 20% things. They are the things that are uncomfortable, the things that will require that I grow, that the things I'm going to. That are going to require putting the reps I become good at. But they're the things that actually move the needle. Okay? So I am making a commitment that if you look at my planner, if you look at the way I organize my day, I will be spending 80% of my time doing 20% things. These are things that you really. You don't want to do them so much so that you can spend two hours on working on things that don't matter. So you can convince yourself that you've been working hard, but you know that you've been working hard at avoiding the real work. Okay? So I'm going to live there. It's going to be Uncomfortable. But if I do it long enough, I'll get comfortable being uncomfortable and just sitting and doing 20% stuff. I'm going to be eating a lot of frogs. Okay. All right. So the prerequisite for that is defining the 20% and getting out of resistance. Okay. The commonest things. You shouldn't take all that. I shouldn't have to do that. I thought I passed the stage, especially as a successful physician who has already built a successful business, is I should have to do any of this. I should just chill. I should be in cruise control. No, ma'. Am. No, sir. Well, I mean, you can choose to. I hope you don't. But I'm deciding. I'm going to live in 20%. I'm going to do that. That's where champions live. That's where people who explore the full extent of their potential live.

Right.

Okay. So that's the second commitment. The third commitment is I'm. And it would make sense, right? Like this should just happen. But no, I'm making a quality commitment. I'm going to do this. I'm going to spend less than 20% of my time on 80% activities. Because the thing about the 80% is, well, some of them, you're still going to have to do them. Like you do have to do them. But I am. If, if, if I'm going to procrastinate on anything, if I'm going to reschedule, anything is going to be the 80% activity, not the 20%. So I'm going to spend 80% of my time on the 20. I'm going to spend 20% of my time on the 80.

Right.

And if I do this, nobody's ready. I'm not even ready for my 20, 24. Okay, now, a prereq for this is you must define it. Like, I had to define it. Like, you have access to your email all day, every day. Like, there's nobody who runs a business like the business you're trying to run, who does that. They just don't exist. There are a lot of administrative stuff you do that. There is nobody who runs a business that size who does that. I had to identify, what are these 80% things. I made a list of them so I can look at them and say, no, I don't if I must do them. Because many of them are things I can delegate. Some of them are things that just fall out, don't need to be done. But if there's some that I need to do, I am doing them in less than 20% of my time. Okay.

All right.

So that's, that's the third commitment. The fourth commitment is I'm going to fill my inner circle with 10x ers. Okay? So these are people committed to the 10x life that they're committed to. I mean, the first time I heard about 10x, right, it was from Brian Tracy. And Brian Tracy was like, whatever it is that you earn, just put a zero there. Then ask yourself, how could I do that? And so just think about it in terms of this is just a bigger life, a bigger goal. Even if you don't want to go 10x, that's okay. But a bigger goal. Because the thing about a bigger goal is there are very few things you're doing right now that will take you there. You have to evolve. You have to begin to identify as the kind of person who does that. You have to upgrade your skill and start doing new things. So the biggest, biggest reward of embracing these bigger goals is not really the goal. It's not the revenue, it's not all of those. Those are all good. I'm not discounting any of them. But it's who you become in the process. And that version of you shows up in every aspect of your life. It's so good. Okay, so now I'm surrounding myself with people who are on these growth paths, who are embracing daring goals, who are committed to growing, who are deciding, we're going to eat frogs, we're going to live in this 20%. We're going to do things we haven't done before. We're going to do things scary that are scary. We're going to do all of those things, right? So I'm going to surround myself with 10x source only my inner circle. Now you are going to have people in your world, like all kinds of people in your world. But this is my inner circle. The people I share my goals with, the people I come to when I'm discouraged, the people I share my wins with, all of that, okay? And the prereq for that is you're going to. You're going to find them. Some of them are people who are not in your circle. You're going to upgrade them. They may be people in your circle, but you're going to share. Hey, just like I'm sharing with you. Like, hey, this is what I'm going to do for next year and stuff like that. I'm thinking about it. What do you think? And some of it, like, really? Wow. I've never thought about that, but I want to do that. Bam. You have somebody new to add to your inner circle, right? Some of them are already in your world, and they're already 10 extras. But you haven't engaged, you haven't leaned into those relationships. You haven't leveraged those relationships. You're not communicating. And so now you're going to lean in. You're going to lean in, you're going to go all in. You're going to engage with them. And then you're like, I surround myself with 10x ers. So even when I forget, I have built an environment that reminds me that I'm a 10x er, even when I'm discouraged, as somebody else I know in my circle who was discouraged two weeks ago, and now they're crushing it. In my circle, in my environment, I have people who are literal vision boards. Like, I look at their lives and I'm like, oh, my goodness. Oh, my goodness. That means that's possible. So this right here is so simple. Like, if I know, I don't. I don't need anybody to tell me. I know that if I do these four things, my life in 2024 will blow my own mind. My business will blow my own mind. If I'll do this right. It's not easy. It's actually hard. But it's simple. And what it means is I'm going to be doing a lot less things. They're harder things because they're 20% things, but they're less things. I'm going to be doing fewer things and I'm going to be getting a much bigger result, right? Like, I'm setting myself up for that. And this is my commitment. And for the Entre MD Business School, this is our commitment as well. The entire Entre MD Business School visionary trade I spent selling on this idea and helping them to define that 10x vision for their businesses and for their lives. Because we had three days and spent the time telling them, helping them find their 20% and find their 80% and schedule their 20% and schedule the 80%. And we did all of this stuff and we're going on this journey. And for those of you in the larger community, I'm like, okay, I want you to hear this and I want you to embrace this because it will rock your world. Now, I will say, if you really want to go all in on number four on the inner circle, then you want to be in the entremity business school. There are not enough words to describe what that community is like, whether virtually in our Facebook group, on our Wednesday calls, our success groups, or when we're in person, it is so magical. You will have the privilege of being in a community of vision boards, Being in a community of people who encourage you. Being a community of people who will be there when you're disappointed. Being a community where it is okay to celebrate, where you can come and say, we crossed the million dollar mark and the crowd goes wild. It's not a place of jealousy and envy or must be nice or where you be embarrassed to say that we celebrate that. We celebrate your new team members. We celebrate you owning your personal brand in a way you've never done it before. We celebr all of those things and it's cool. It's great. So if you've been doing this on your own, this is not that season, right? Your community is an accelerator. Your community will make you go so much further, so much faster. And so I invite you, you can schedule a call with my team and get all the details and we'll help you decide if this is your best next step or not. We don't do high pressure sales. We're just not that kind of company. Right. So on trendy dot, forward slash, call and schedule a call with the team. Okay? But I want to invite you regardless of whether you join us or not. I've already laid it all out there. Those are the four commitments. If you will make them and if you will do them, and if you'll follow through with them, 2024 will blow your mind. And if you're listening to this at a different time, the next 12 months will blow your mind. Okay, now remember what I said. And actually, I want to. I want to invite you just to be an entre MD ambassador, especially for this episode. Spread it everywhere. Imagine as physicians if we did this, the entire physician community would be different in 2024, imagine if we said, you know what? I'm not going to keep being stuck on my mind all the time. I'm not going to keep my. My business not working the way I want it to on my mind all the time. I'm not going to keep this burnout as an entrepreneur on my mind all the time. I'm going to create this 10x vision. I'm going to go after it. I'm going to live in 20%. I'm gonna live in the 20%. I'm gonna have this inner circle, like, imagine how good that will be for us as individuals, then us as a collective, like the physician community. Oh, my goodness. Okay. All right, so share it with another doctor. You can text them, you can post them in the groups where it's, where it's okay to post in groups. You can share it on social media. Hashtag ENTRE md. Hashtag entre MD Ambassador. You can, like you're talking to your friends, you tell them, listen, you just need to go check out the podcast and oh my goodness, let's do this together. And thank you. I'm so grateful that we are doing this together. All right, so I'll see you, my friend, on the next episode of the entremdy podcast.

If you enjoy listening to the ontremity podcast, you have to check out the ontremd Business school. It's the number one business school for physicians who want to build six, seven and multiple seven figure businesses. You get the coaching, the accountability and the community you need to do the.

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