My Thirty Day Transformation With Dr. Rachel Rubin

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Hi, docs. Welcome to the Entre MD podcast where it's all about helping amazing physicians just like you. Embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Unna. Hello. Hello Everybody. This is Dr. Una. I am excited to be in your ears today. As always, welcome to another episode of the entrepreneur podcast. I have the amazing Dr. Rubin here. She is a urologist and she's one of the very few. Few people who are certified is that trained.

Fellowship.

Fellowship trained. Okay. In sexual medicine. So she is totally amazing. And I brought her on today because today is the time of this recording. This is day 30 for her of being in the on Trem business school. And she has done a lot of amazing things. I want to celebrate all of that and I really want you to see the mindset of a true entrepreneur. We celebrate progress over perfection. We celebrate wins. Small, big, tangible, intangible, all of that. And you're going to see that demonstrated today. And that's the way you should look at your business. You know, so I'm a pediatrician and I always say nobody waits for their child to graduate from college before they get excited about the kid. Right? You're breathing, we're excited. You're pooping, we're excited you took your first step. You know, we're excited about all the things, so we learn to enjoy the journey. So welcome to the show.

Dr. Rubin, I am so thrilled to be here. And it feels like a little bit of a celebrity sighting, both that I'm meeting a friend and also, you know, it's just I've been listening for the last couple months to the podcast and my life has been changed. So I'm just. I can't believe I'm on here. Thank you for having me.

You are on here, and we're going to even do more amazing things. You'll see. All right, so first of all, you know, and guys, I have no idea how this is going to play out, because a lot of the questions I'm going to ask are. I don't. I don't know what the answers are. This is not preplanned per se, but how did we cross paths? So I'm doing my thing, you're doing your thing. Where does this happen?

So I'm mostly annoyed that I didn't cross paths with you earlier and kicking myself, but I was doing what everyone does. I was doom scrolling on Facebook and just, you know, spending way too much time looking at the newsfeed. And the incredible Karen Kaufman, who I started to get to know because she's a local allergy just in our area, just posted, hey, I just opened my brand new practice, and I would never have done this without the help of Dr. Una and posted a link to the podcast. And I had been thinking about taking my practice to the next level and starting my own adventure. And I am so inspired by strong women who are doing incredible things. And so I said, who is this Dr. Una? And I opened up my podcast and I started to do automobile University and listening to the podcast and. And when I say, oh, my gosh, I binged, it was just. It was this unbelievable light bulb. And that's how we cross paths. But it wasn't until, like, I can't even tell you that you get me more than I get me, you would say things and put words to what I was thinking or doing, not even know that I was doing them. The things that I was doing correctly. You were giving me motivation, saying, oh, I did this correctly. And I have never paid for anything in my life, Dr. Una. I don't pay for shoes, I don't pay for clothes. I don't pay for. For anything. And it took listening to. You said the word pre traumatic stress disorder. And as soon as those words came out of your mouth, I said, I'm signing up for the business school. And I knew, I knew that it was the right thing. You are able to Motivate myself and other people. It is so honest, it's so authentic. It is so inspiring that I had. No, it wasn't. I suffer with analysis paralysis. And this was the easiest decision I've made of, you know, of. Okay, yeah, no, I have to do this. I need to invest in myself and I need to do self care. And this is not only. She gives me tough love and is going to motivate me to take action. Yeah, no. Where do I sign up?

Oh, wow. Okay, so I take you. You're an enneagram 6 too. Like pre traumatic stress disorder. You're like, I don't know what that is.

I don't know what that is. But I have diagnosed myself with pre traumatic stress disorder. And I thought I made it up. And I was the only one who's ever said that before. And as soon as you said it, I said, oh, my God, she gets me. She understands my anxiety, my analysis paralysis, my. I don't even think I can be a doctor. And I'm a surgeon, urologist, and I look back and say, oh, I can't do that. That's too hard. I'm not smart enough to do this. And yet I've already done those things.

Okay, so you and I are like twins. Because I used to think something was wrong with me because I'm like, I'm always expecting something bad to happen. And I mean, like, I've tried. I've traced down like seven or eight steps, like that far out. And I'm like, why, why do you always think like this? And. And when I did the some video on the Enneagram, I. And they got to six and like, we like to describe these people as people who have pre traumatic stress disorder. I was like, wait a minute, there are more people. And I'm not crazy. I have cousins and twins, and we can overcome this stuff and still be okay. So.

And you know, when you explained, you know, see your anxiety, take your anxiety, understand it and work with it, because that's what motivates you. It made so much sense to me. And it's funny, my anxiety comes out often in really bad nightmares. So when I sleep, I have really anxious dreams, terrorist attacks, very bad things happening, and I can't control them. Since changing my mindset a little bit, I actually have been having the most, like, normal dreams without stress and anxiety. I was like, Dr. Una, you are worth every penny of everything. Because, you know, it's. Obviously, I'm sure I need lots of therapy, but your podcast has solved. Has solved my dreaming Problem.

Oh, wow, okay, look at that people. You have dreaming. You have someone who tells you I have a dreaming problem, you give them the entre MD podc. So. Well, that's interesting. I didn't know anything about you not shopping, but you were like, yeah, this one thing I am doing and this is self care too. So it's been 30 days. So what has your experience been like in the business school?

So what I would say is the group is amazing. The power of the group is amazing. In fact, I was looking for sort of a group position because to be motivated by strong, confident, authentic, real humans who are trying to do this. I don't want to be surrounded by someone who's amazing at this. I want to be surrounded by people of really silly questions like, hey, how do I set up an llc? Hey, how do I do? I bet all these people have this link tree in their Instagram. What is that? How do I do it? You know, these small things that when you do them you're like, oh, I did a thing. I did that right? Like I was able to do that. And people, you know, find people from where you are. There are all these incredible people who have been doing private practice for so long who are starting these new adventures, who are starting from scratch. I've already helped, you know, a couple of the students because they think I'm so far along. I'm like, I feel like I'm just starting. And so it's that, you know, it's, it's. Everyone's at a different level and just wants to support but also give actionable feedback of like, of course we can all get better. Like the day we stop thinking we can get better, like, what's the point of it? Like, of course, you know, and in my field, the whole point of, you know, my field in sexual medicine and helping people with their sexual problems, it's, there's so many places we have to go and so much we have to learn. And so you can motivate patients by. Let's learn together. Let's find out new things. I'm here to listen, I'm here to help you. It's just been really fabulous.

And so what you just said is something that comes up a lot. So when I talk to people about the business school, they're typically like, yeah, no, I don't, I don't really want.

A group, I just want you.

And I'm like, well, I have a healthy self esteem, so I'll say I'm amazing. But the group, now you can't, you can't beat that. And I'm like, what you'll find is everybody who goes in, they're going to talk about the group because like you said, it's people in different phases, it's people with different business types. And you know, I heard someone say once, which is really true, that sometimes innovation is not finding something new, it's taking something old from one industry and using in another. Right. So the person in private practice learns from the coach. The person who's a coach learns from someone who has a product based business and, and all of that stuff. So I find it really interesting that in talking about your experience, the first thing that comes up is the group. That's, that's really amazing. So, you know, in the entrepreneur business school and in the entrepreneur world in General, we celebrate. Dr. Una loves celebrating. Right? Big, small, tangible, intangible. So what kind of wins have you experienced in the first 30 days?

So I've never been someone who celebrates. I am a keep moving forward, don't look back, don't even acknowledge what has happened. And oh, I can't even do this hard thing. Then I do the hard thing. But I don't even acknowledge that I did the hard thing because I'm on to the next hard thing that I can't do. And that has always worked for me in the past. But with this idea of celebrating the small wins, it feels so good, it's so nice. And it's nice to be surrounded by people who are excited about the small wins and you realize you can help people who can take these small action. So the smallest thing from, you know, gosh, starting an LLC seemed like really hard. Turns out it's like three clicks on the Internet and just a little bit of money, like 200 bucks.

But I'm going to interrupt you on that one because I cannot tell you how many people get hung like the, like, why haven't you started your business? I have to start an llc. What do you say to someone?

But here's the interesting thing because you know this idea of you're going to make mistakes and you can fix them. So I did the LLC and then I talked to a lawyer after the fact who was like, yeah, maybe you should have done it in. I'm in D.C. so maybe you should have done it in Maryland, actually. So he's like, we can fix it, it's fine. So great. I did a thing. I was proud of myself for doing it and maybe I have to change it. That's okay. I did something which was very cool. You know, I had been putting off putting up a website because I need a place for patients to find me. And so I bought the domain rachelrubinmd.com and I was like, well, I'm not ready to launch yet. I'm not ready to put out there. And I did a wix thing where I just did a landing page that has my bio and a sign up here. And it looks fine. It looks plenty professional. It's fine for what it is right now. Of course, this is not the way my website is going to look in a year from now. But I needed something out there and that was a win it. I made it myself. I put it out there in the world and it looks fine. Will it change? Of course it will. I did two really silly things. I found that link tree thing from Instagram which will highlight all the videos I've done. You know, I've done podcasts, I've done videos I've done. None of them are perfect, but I put them out there. And here is a thing where now people can go to and find and say, oh, I want to see her. Talk about this. I want. And patients come to me and they say, I've seen every video that you've done. I said, I haven't even gotten started. I haven't even gotten started on my videos. Dr. Un is going to yell at me because I haven't done. You know, I'm capable of so much more. But. But I. But that they see them and they find them. I also signed up for a thing like a calendar, a calendly thing, where people who want to talk or want to connect or want to network, I send them a link and it says, this is my commute time, my automobile, university, Right? Or sign up for it. And it takes time away from it. So these are such small things. But, you know, I talked to a lawyer, I talked to an accountant. I reached out about finding space because I have a group of people, a hive to motivate me and say, everyone's doing something. What am I doing today? What, you know, checking in with myself of how do I. What is this going to look like in the future? It's just been so. It's been so great.

This is so good. All right, so we got Calendly going, we got linktree going. We put our videos up. Patients are now finding us. They're saying, I watched every single video that you have. You got your LLC registered, you talked with accountant, talks with a lawyer, and looked into Lisa's. So I would say you're Kind of on fire.

In 30 days, people in 30 days with two small children and working a full time job. Can we put that out there for a second?

We need to put that out there.

Because it's hard and I'm exhausted and I'm not. I sleep eight hours a night. I will tell you I'm better than you, Dr. Una. I know you said you don't sleep.

You are better than me.

I don't think I'll ever be successful because I love sleep and I sleep is my restorative. That's my only self care that I do and so I can't give that part up. But you can do this. It's really hard. But when you want something bad enough, surround yourself with people who motivate you.

Yeah. You will be successful. Eight hours of sleep. I mean Jeff Bezos, I mean he only owns a trillion dollar company and he gets eight hours of sleep. So I think you're in good company.

Yeah.

So tell me about any mindset shifts. Right. Like so it seems like now hang on, I did see a post. You did where you were like I'm done with all the episodes.

Yes, I just finished. Except you gave me more to do. So I've started the other ones. But yeah, I binged Automobiles.

Oh my goodness, that is a lot of episodes.

So I've started, I drive. Right. So it's, it's. And I listen to you on double speed. Dr. Una, you sound great. Two times over at double speed. It's. I can keep up actually. And so on the to and from work. So that's you know, 20, 30 minutes times two. And then I've been trying to do more self care and more walks where I take walks, you know, early in the morning. And I'm getting a little better about that. And so it didn't take long to really get through these episodes and a huge mindset set mind shift change. Really. You gave me words. You know me better than I know me. Right. You put words to things that I have been doing and by giving them language I can talk about them. And I can also be proud of myself for the few things that I do. I feel like I'm doing a lot right and yet I still have so much to learn and so much growth and I. And so man, the future is so exciting because if this is me unstructured and unplanned and not talked about what's going to happen in the future. So things like progress over perfection starting from where I am, my network is my network that was like, oh My God. That's why I'm successful, is because of all the incredible people in my network who I have really, really tried to grow and this growth mindset. I have so much to learn and it's never ending. So of course I want to learn about business and accounting and how that all works. And I want to learn all of that. I want to keep learning in my field. And so I'm very eager to succeed.

This is so good. So now when you think about your practice, right? When you think about where you're going, so let's say it's a year from now, what does that look like for you? What are you thinking about it?

That is still in progress because I need to figure out. I can't clone myself. And part of when you're in a practice is, and we have people, you got a waiting list two months out. I can't just add a pediatrician, I can't just add a nurse practitioner necessarily because my fellowship, I did one of the only fellowships in the country that even acknowledges women's sexual health, let alone male sexual health. So I see a lot, I do a lot, and there's only one of me. And so I have trouble, kind of. That's one of the reasons I joined the business school is what does it look like? How do I provide more added value? How do I get the network involved? How do I. Because I don't know if it just looks as a solo. You've called it something like a solo entrepreneur or a solopreneur.

Solopreneur.

You've said that before. And that's part of why I joined the business schools, because I need help thinking on a bigger scale. Because I actually, I struggle with that because I've never dreamed big. I'm a third child. We don't even get decisions right. Like third children don't get to choose anything. So I've never been someone who has like dreamed big or thought in that way. And so I'm actually hoping that you can help me with that, you know, with those ideas, because I don't know what it's going to look like in a year. But a pandemic has showed me that I can pivot, that I can change, that I can do telemedicine, that I can do fun, hard things and it's better, right? My business was better in the pandemic because people. Telemedicine has been phenomenal for what I do. So I'm very hopeful. But I don't know exactly what it looks like in a year. But it's going to be mine. And that's what's the most exciting part of it.

I love it. I don't know we're going forward, but it's going to be mine is going to be great. I love it. Like, like a true entrepreneur. And yes, big, big, big, you know, you know, dreams. And when I say big, it's not big. Like, I want to build something bigger than anybody's thing, but it's like I just want to be the best, do the best, have the best that I can be doing, have. Right. Like, that's what it's about. And so for our listeners, for the entremd Business School, we have a retreat in October, and that's what we're going to be doing. We're going to be visioneering. We're going to be creating those big plans. We're going to be creating the processes to accomplish them. We're going to be together for two days by the beach, Dr. Una's happy place. So, yes, we're going to do a lot of dreaming, and I'm looking forward to it. And with what you do, there's so much potential to multiply, like, throw that multiplier effect. So you're not. Is not necessarily limited to what you can do with the time you have. You can expand beyond that. So that's going to be exciting, really exciting. Okay, so what would you say to somebody? You know, the business school is not open for enrollment at the time, but what would you say someone who's, you know, thinking about it or somebody who's had a business idea or dream that, you know, maybe they've had for two years or three years and maybe don't really feel they can do it. What'd you say to them?

So, I mean, I think, again, just listening to the podcast episodes, if it resonates, if this is your mindset shift, if every episode you're like, yes, I need to listen to the next one, oh, my gosh, she gets me, then it's obvious, then you found your people, right? If it's not your people, it's not your people. But I was so drawn. I love authentic. I love real. I love. I love the stories. I'm a storyteller. I love hearing about you and your story and how it isn't always easy and you have to work hard for what you want. And it was so obvious that this was a group of people that I want to be around. And I think that's really key, is so often, listen, I'm a surgeon in a field where there are no women. Right. Where 8% of practicing, and then you add sexual medicine on top of it, it's even more rare. And so I'm not always able to find mentorship or people who are listening. I couldn't even get a job coming out of fellowship because I was told, oh, what you do is weird. And you're not going to make enough money for us fast enough. Right. What you do is weird. And so I'm writing my own story. I'm writing my own book. And because I'm in a field that is new and really exciting, I'm a person in this field who is to be watched. I am someone who gets speaking gigs, who gets asked to come to conferences, who is loud on social media because I have nothing to lose because I am the expert. And so there are. You know, it is so amazing because you just show up and you get loud and people listen. And that's. You know, if I were talking about prostate cancer, you wouldn't want to hear what I had to say. But because I'm talking about, you know, sexual medicine where there aren't many people talking about it, I become someone to listen to, which is very cool.

I am the person to be watched. I had to write that down. If you saw me looking down, that's.

What I was doing.

I am the person to be watched. I love that. And I might borrow that for myself. I'm the person to be watched. Yeah.

But I was. Can I just say, you know, you're introverted. Introvert. I don't know that I would ever call myself an introvert, but I used to take propranolol before I would speak in front of five people at grand rounds when I was a resident. It was my performance enhancing drug. I couldn't speak. I was too nervous. Right. That was my performance enhancing drug, and I couldn't speak in front of people. And then something happened. And you may want to keep this in the podcast, you may not. It's not. It's not political, but something really big happened. Donald Trump became president. The night Donald Trump became president, I said out loud, if that guy can be president, I can do anything. Nobody stops me, right? Nobody stops me. I decide how loud I can get. I decide. I'm my biggest critic. I'm the one who holds me back. And I started tweeting and I started getting loud and I started going on social media. And the incredible. It was progress over perfection. I didn't know what I was doing. I just got there and. And then more speaking gigs. Happened and more social media following. Because I was just me and I was saying what I was passionate about, what I cared about, and people responded to that. So, you know, take lemons and turn them into lemonade, perhaps, but I just think you have nothing to lose. You are, you know, you are your worst critic and just put it out there and people will respond or they won't, and you just keep moving forward.

My goodness, what a story. And she says she likes telling stories. Thank you so much for sharing your story with us. And what I love about this is, you know, I love you. You've probably heard me say this. I love autobiographies. And I love autobiographies because they're not like highlight reels on Instagram, right? Instagram stories go like, I used to work as a secretary for $7 an hour, and three months later, I had my first month where I made $100,000, right? But it doesn't say anything of the behind the scenes. It doesn't say anything about anything. So I'm like, okay, I don't know how to reproduce that. But when someone takes you behind the scenes to say, you know, I was overthinking my LLC, I got that registered, like, look, in the last 30 days, these are all the amazing things that I did. Now I'm speaking, but I used to take a performance enhancing drug. It works.

It works, by the way, for anyone who is nervous, take some propranolol. It's fabulous. But I don't need it anymore. And that's what's so incredible. That muscle that you've talked about of practicing. I didn't realize I doing it. I was just showing up and I didn't realize that. And the more you do, the easier it gets. And when you talk about things you're passionate about, that you know about, that you care about, it's not work. It's so fun. I don't plan talks. I don't spend a lot of time putting them together. Probably I should do more, and you're going to help me with that. But I just show up and I give what I care about, and it gets high reviews. People come back, they want to hear more. I get invited the next year, and that's what is so. I didn't have words for that before. And your podcast has been so instrumental at just getting me to believe in myself a little bit more and say it's okay to feel good about that, and you should feel good about these things.

Love it, love it, love it, love it. All right. Where can people find they're like, oh, my gosh, I love her. She's authentic, she's passionate, she's going places. Where can people find you?

I'm working on it, people. So I'm Dr. Rachel Rubin. That's my Instagram, Twitter, and Facebook @DoctorRubin. And then my website, which just has a bio at the moment, is rachelrubinmd.com so hopefully there will be more. Dr. Uno will hopefully make me do more in terms of videos and YouTube channels, and I think there's more to unleash, but that's it so far.

Awesome. So you guys go follow her and share this episode of the podcast so other people can be inspired, just as you have. And I will see you on the next episode of the Ontremity Podcast. Thank you so much, Dr. Rubin, for coming on.

Thank you.

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