Podcasting for physician entrepreneurs with John Jurica, MD.

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So.

So go get your audiobook now. Www.entremd.com 7Figurebook and let's rewrite the narrative for physicians starting today. This is episode 18 of the Entre MD podcast. And I want to take a moment to say a big thank you, thank you to you. Thank you for listening, thank you for subscribing to the podcast, thank you for leaving a review. Thank you, thank you for sharing it with your doctor friends. It really, really helps to get the word out there. And for the people who I've talked to and gotten feedback from, it is really helping. It's helping doctors start their businesses, take their businesses to the next level. It's helping them thrive. So thank you so much. I am so excited about this episode. But before I introduce you to our guest, I want to tell you about a super amazing event that is going to be happening in just four short months and it is the ultimate business of medicine event. It's called Entre MD Live. It's where all the people who listen to this podcast, who have done our courses, who are my private coaching clients, all come together and it is literally like this podcast on crack. It is unbelievable networking, unbelievable content. And people have gone on from those events to start businesses up level their businesses. One of my clients even 10x her business after that. So it's an event you want to attend and you want to attend this event whether you're like, I know there's more but I don't know where to start. I kind of started a business and I don't know what I'M doing or if you're a veteran entrepreneur, whoever you are, there is a place for you in entremd life. So I want you to go to my website, entre md.com, get your tickets and I will see you in Atlanta June 13th. And it's an all day event but but it is so worth it. So looking forward to seeing you. Now, about my guest, I want you to pay close attention to this episode because it is going to be a game changer. I have Dr. John Jerica. He is amazing and he's a veteran entrepreneur and he has done a lot of amazing things on his journey as an entrepreneur. So he's a board certified family medicine physician who has an impressive journey and he started off traditional family medicine, went on, pivoted and became chief medical officer at his hospital and then after that pivoted again and started two Urgent Cares, then dabbled into blogging and now into podcasting which he's been doing since 2017. So pretty impressive journey there. And not only that, he is the admin of one of the larger physician Facebook groups which with 12,000 physician members called Physician Non Clinical Careers. And he also created the Non Clinical Career Academy where he offers courses. Some of them are free, some of them are low cost to help physicians pivot in their careers as well. So we're gonna be listening to him today. It's gonna be a game changer. Now for the intro.

Hi docs.

Welcome to the Entre MB podcast where it is all about helping amazing physicians just embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Una. Well, welcome back to the Entre MD podcast, the place you come to get the inspiration and empowerment you need to run a profitable business so you can have the freedom to live life and practice medicine on your terms. And I am so excited because I have John Jericho here today and this is going to be a really good episode. I was actually telling him just before we started that this episode is more for me than anybody else. I'm excited to have him here. We have a lot to learn from him. So welcome to the show, Dr. Jericha.

Well, thanks for having me on today. I'm really happy to be here.

Excellent. Excellent. So I've already told people a little bit about you and your bio, but can you tell the audience about yourself and your journey as an entrepreneur?

Sure. I'll try and give the short version, but I was, I'm a family physician. I was working in the hospital setting doing Everything that family physicians did back when I graduated from my residency and I got interested in a lot of things. So I became a medical director. And ultimately over time, I don't know if it was burnout or just frustration and boredom, but I eventually moved into a leadership position at the hospital and became the chief medical officer and did that for about a total of 15 years, if you include the VPMA role there. And then I kind of got restless again and decided to do something else. I left and opened an urgent care center. I think that was probably my biggest entrepreneurial venture. My wife also owns her own business, so I get to help her run her home helpers. So that's another entrepreneurial thing that I do. And in the meantime, I started a blog which was focused more on my experiences as chief medical officer. But then it occurred to me that there's so many other non clinical careers that I thought, well, I think a podcast might be a good idea. Partly because it's more intimate and partly because I wanted to learn. At the same time, I thought, well, if I do an interview format and do my podcast. So that's kind of how I'm known nowadays, is more of a podcaster, a little bit of blogger and entrepreneur.

Excellent. You've been restless a lot. I think restlessness has worked really well.

For you so far. It's working out, but one of these days I think I need to slow down, but I don't think it's going to be for a while.

I don't think so either. Not the rate at which you're going. So tell me about what it was like starting a podcast. Was it something you're like, yeah, I know how to. Easy peasy, let's just do this. Were there any challenges, whether internal, external, around that.

I had no idea how to start a podcast when I decided to now I as a blogger, you know, I had certain people that I followed and it turned out many of those people either developed or already had podcasts. So I was listening to a lot of podcasts. And actually when I started at my urgent care center, I have a long drive. So I mean, I was listening, if it wasn't Spanish tapes, trying to learn the Spanish language. Because of my clientele, many are native speakers. It was listening to podcasts. So I mean, I have thousands of hours of podcasts listening behind me. And you know, the more I listened, the more it made sense to me. It was something that I could do concurrently while driving or while working out. And anyway, as far as the challenges, so I knew nothing about It. But I was inspired. I thought it was a great method to connect with my listeners, my readers. At the time, I thought, well, it's a little more personal or intimate than doing a blog. So no. So I didn't know what I was doing. I started to listen, and some of the podcasters that I listened to had information about how to podcasts, like Pat Flynn. I was listening a little bit to John Lee Dumas, but he's a little bit over the top for me. And even Michael Hyatt, who is one of the my heroes in the blogging world. And yeah, so he's pretty popular guy. So I just started to learn from them. And I did take a course, and I walked through the course and it taught me about how to select a topic and niche and how to prepare. And mostly what I needed was the technical side. And then I've continued to learn since I started, I've switched things up a little bit, made things a little more easy for me, and it took me not too long, I'd say three or four months of intense effort to actually get my first episode out. Then I kept learning as I went.

That's really impressive. So going back to what you said, I guess you just decided, I'm going to do this. And then you learned from people who've done it, and you invested in doing a course to, you know, get the extra skills that you needed, and you just went for it. That's really cool.

I decided I'm trying to learn. Yes. I'm trying to use that mindset, I think, that you promote so much too. It's like, it doesn't have to be perfect. Better to take action with something that's maybe a B, B plus, rather than always shooting for the A plus and taking forever to do it. And you learn as you go. And unlike medicine, where we have to be pretty much perfect all the time, you know, most other parts of the world, it's in business and hobbies and what have you, it's better just to get started and try some things. And if you fail, you learn as you go.

Beautiful, Beautiful. This is already so, so helpful. Love it. Okay, so after you did the podcast and you know, I've been following your podcast, you're over 100 episodes, which is a milestone in itself. What is your thought as far as should more physicians be podcasting? Do you think every physician should be a podcast or what's your thought around that?

Well, I don't know if every physician should be a podcaster. I think we definitely need more physician Podcasters, I think we need more physicians doing a lot of things, including leadership and writing and blogging, podcasting, speaking, and so for. But I think from the standpoint of a podcast, almost every physician should consider as part of their business, if they have a business, if they have a practice, they want to demonstrate their authority, they want to connect with their patients, and it's a great way to get yourself out there. It forces you to plan and think and put your ideas together. And it's a great way to build that authority and to build an audience and stay connected. And if you have a business, a non clinical business, obviously same factors apply. And so, yeah, I would consider it now. It takes some planning and so forth. I think it's actually easier every year it gets easier to produce a podcast. So I'm using a method I learned 2 and a half years ago, but now there's methods where you can pretty much pick up your phone, dictate, and you have a podcast. It's almost completely automated, but I'm sticking with my method using Libsyn and some other tools and so forth.

Your method works, so we don't need to change it just yet.

Yeah, no, I try to get more efficient, you know, over time. Maybe we'll talk about that in a minute. But no, I think it's great. I think physicians who are interested. The one thing I would say is many of my physician colleagues. I don't know if this applies to you so much, but many are so called introverts. But we just do. Absolutely fabulous. Yeah, you too?

I am an introvert. Like introverted introvert.

Yes.

Yeah, I just gave it up as an excuse. But it doesn't change who I am at my core. That's who I am.

Yes, yes. And as you know, as we get older, I think we just overcome that. But no, I mean, some of my best friends and fellow podcasters are introverts, like many physicians are, but they do great job and they really help serve the people they're serving, whether it's their patients or clients or just people they want to inspire.

So this is more like using a podcast as a means to an end. So you have a business and it helps you grow an audience, it helps give brand awareness, it positions you as an expert. So it's really a tool you should be using to help your business. That's what you're saying.

Absolutely. And actually, because I'm a good example of how not to do it myself and others, there are many of us who were just, we were just so interested in Podcasting, it's like, okay, we're going to do a podcast, but back of our mind was we wanted to have a business. Now the way that you really should do it is carefully plan your business, do a business plan, do a marketing plan and so forth, of which podcasting would probably be part. But you can still, you know, if you start with the podcasting piece, you can roll back into a business. But no, it really is a platform to support other things that you're doing, doing, and particularly a business speaking, career, coaching, consulting, whatever it might be or practice.

That's fantastic. Okay, this is perfect. I love this. All right, so let's talk about podcasts and revenue generator, revenue generating. We've talked about it a bit already saying that this is something to support a business, but is this something that just has to be a hobby or is it something that can actually be monetized? What are your thoughts on that?

There's definitely ways to monetize a podcast. I see the people that are using the podcast as a branding tool and a marketing tool that most of the monetization is the results of sending people to your business or promoting your business. So I'll give one example. I was in a mastermind group for a while and there's a person, he's not a physician, but he produces financial residency I think is a podcast. It's a really good, very popular podcast. He has some ads on there, but most of his monetization comes from driving people to his business, which is as an investment advisor, fee only advisor. So there are a lot of businesses like that. Now you can monetize, obviously a podcast and I can give you examples of what I have tried to do and what I've done. The most direct form is either having ads or sponsorship on your podcast. Now, to have ads, helpful, to have a huge audience because most of the ads, at least the passive ones, it's almost like YouTube. It's sort of, you know, you have a big audience, it's popular, and you're going to get companies that will actually approach you about having ads there. I don't do that. You know, some do. I think White Coat Investor and Physicians on Fire. I mean, they're a little selective, but they have multiple ads, which I kind of find annoying sometimes. I'm looking at a website, I don't mind them so much in the middle of a podcast. So for me, I just was looking for a sponsor and so I had a sponsor who was actually a guest on my podcast and lines really good with my audience. You Know who is people that want to learn a non clinical career. And so I have the University of Tennessee physician executive mba because a lot of. Yeah, so it's an MBA program. So I've had them for, I don't know, this is going on the second year and it helps just support the basic costs of my podcast and so that can be a source of income. But for me and others like me who kind of went through the back door, what we do is then we create a business sort of around the podcast. And so what I'm doing now really mostly to do that is selling affiliate programs, which is promoting products of other people in the space, bloggers and podcasters and so forth, and also creating my own courses. So that's a big one. So I'm have this non clinical career academy and so I'll just spend time on the podcast and talk about them, push people to that. So again, it's just a matter of using the podcast to support. Support the business aspects.

Beautiful. And so it requires some intentionality. So I'm glad we're doing this. So, you know, if someone's about to start a podcast or needs to tweak their podcast, they now have some ideas on how to do that.

Well, yeah, I would say too that if you're doing a podcast just because you want the experience as a hobby, you don't have to really be too wrapped up in tying it to a business. But really, if you have a business or you're starting a business, you really need to think about the business first and how that podcast is going to tie into that business and support that business.

Awesome. So I have a question for you. What is your proudest moment as a physician podcaster?

My proudest moment? Oh, you're throwing me a curveball here. You know, I think a couple of things, they're kind of similar. I was at a meeting that I was presenting and I did like a couple of one hour lectures at a meeting, a conference back a year ago almost, and I had people just come up and recognize me. And actually one person came up and said, wait a second, are you John Jerica? I recognize your voice because I listen to your podcast every week. Oh, that is cool. That was neat. It was like, oh, yeah, it's me right here. But you know, it was sort of a minor little sense of a little bit of fame, you know, but celebrity status. Yeah. At least I was connecting with people and they were very happy with the information I was providing. So that was a proud moment. I would say that's awesome.

Yeah, that happened to me at a conference. It felt weird. So I was like, oh, I love your podcast. I'm like, okay, I don't really know you. How did you find out about my podcast? Somebody told me about it. She mentioned the person's name. I was like, I don't know them either. You know, I was thinking. And I was like, wow, that's cool. It's getting out there, you know, but you have a really big following, so that must be something that happens to you pretty often.

Well, I'm not doing that much speaking, so I don't run into people, although I've been to another meeting or two. But the thing is that I get people who contact me, you know, by email, because I pretty much share even my personal email and if they have a question or something. And so that's kind of neat. Like, I heard your podcast. You talked about this. Can you help me with that? And so that. That happens fairly frequently now where someone reaches out or I get a see, I'm bad on Facebook because I don't check my messenger that often. But I'll go, and I'll look every once in a while, go, oh, my gosh, I got three messages. It's not that I'm excited about the messages so much as I'm just upset that I kind of let them sit there for a week or two. But, you know, so people are reaching out in all different ways, and it's like, I'm happy to share any information about questions related to the podcast or the blog.

Yeah, you're really generous with that. We thank you.

You're welcome.

So I've listened to a podcast episode you did with Dr. Mike Wu, the Bootstrap MD, and you're talking about list building. And how do you connect list building with podcasting? Is that a golden opportunity that you shouldn't let go? How do you approach that with your podcast?

Yes, email building an email list is extremely important. And in fact, I would say you should build your email list even before you start your podcast, if such a thing is possible. I mean, depending on where you are, if you have a business, if you're a physician practicing, you should have email list of your patients. And because you should be in touch with them on a regular basis. I mean, we get all the cards from the dentists and, you know, and the car repair places now. Right. But the physicians should be doing the same thing, and if you have a business, the same thing. So, I mean, I did from the beginning, but I didn't focus on it as Much as I would or should have today, you know, if I was doing it again. So, yeah, an email list is the one thing you own. It's sort of like the intellectual property in a way, but it's part of your business that they can't take away from you. The social media can collapse, fall apart, you can be kicked off, whatever, and. But the email list is really important now from a podcasting standpoint that you would think that most of your listeners have subscribed on itunes or something like that, but there's a lot of people that do that or don't even sign up, and they need to be reminded. And, you know, how do you remind them? Well, easiest way is through your email. So I definitely, every time I do a podcast episode, I'm sending out a mass email to all my subscribers reminding them, you know, I think people pick and choose. Sometimes they may want to only listen to a certain podcast on a certain episode on a certain topic. So, yeah, definitely you want to do that. And then you have that list and you're building the authority and the relationship. And so then when you have something to sell, it's much easier. And there's a whole science behind building small calls to action and building up to larger and larger, you know, over time, using your email address. So definitely very important.

Got it. So for someone who's just venturing into the world of entrepreneurship and they have a business and they've decided to do a podcast to support it, what would you say would be one or two go to ways they would be building that email list?

Okay, so let me think of the best ways. First of all, you need to have a way to entice them to give you their email address. I mean, some people are just gonna sign up because they love you to death, you know, and they're gonna sign up. But the reality is it's a minority of people that will do that, but they will sign up if you give them something of value in exchange for their email list or their email address. So you need to have some kind of a lead magnet or an opt in bonus, something like that. Most of the time, if you have a podcast, you're going to have a website or where you have your show notes. And so the ideal to me, the first starting point is to have a landing page or something that pops up, whether it's some kind of window or something. It says, okay, if you want this download, if you want this list, this checklist, this how to then click here. And you know, there's a way to Set that up, and then they give you the email address, you send them that thing, and then now you've got their email address and everything is good. So that's number one. Then there's other strategies you can take, like doing guest posts on podcasts or blogs, you know, and promoting what you're doing. The other is promoting yourself in various Facebook groups. Not necessarily your own, but others, you know, Facebook, LinkedIn, Instagram, wherever you happen to be, as a profile, not necessarily as a. As a formal group. And just remind people, as long as it's not interfering in the other groups activities like, oh, they don't want you promoting yourself. But usually if you're just promoting yourself and not something that requires monetary payment, they're usually cool with that. So I tend to post notices of my episodes in several other Facebook groups other than the one that I am an admin for.

Got it. Awesome. That's helpful. So you've been doing this since 2016, the podcasting piece. If you were going to start over, what would you do differently?

Okay, well, let me think about that. I think back to what are the factors that produce a result in a good podcast. So I'm going to touch on those real quickly and then it'll kind of answer your question. So number one is consistency, number two is consistency, and number three is consistency. But past consistency. You know, the other factors that go into that are things like being very focused and niched down. In other words, not try and be the solution for everybody. And then there's some other things, be authentic and so forth. But so as I think what I would do differently, it's not that I wasn't consistent from the beginning. I was fairly consistent in terms of the frequency and what I was doing with the interviews. What I would do is develop tools to make it more, make it easier. In other words, productivity tools. You know, if I look at what I do for a single podcast episode, there's at least 39 steps. And those are just the big steps. You know, if you. From planning it to producing it, to posting it, to marketing or promoting it, there's a lot of steps in there. Well, those. Some of those can be automated, some you can use tools for. You can get people to do it for you, like on upwork and so forth. So that would be one thing I would do differently. I would try to automate as much as I can from the beginning. And then the other is I would follow the adage that the niches or the riches are in the niches. Right. The fact that, again, you can't be everything to everybody. And, you know, I was trying to kind of address all non clinical careers from day one. I probably should have focused down into a specific area a little more intently and then kind of moved out from there. So those are the two things I would do a little differently.

A niching is definitely something that has been hard for us to do as entrepreneurs because we're helpers, we want to help everybody. So I think I find it very interesting that you say that. I'm going to take that because I'm a baby podcaster compared to you. I'm taking notes and all of that.

But if you think of it, it's hard to build an audience when you're too diverse because people really don't know what you stand for. And if they know you're going to be talking about A over here one week and Z on the other week, and there's no consistency, they're going to be like, I don't have time for that. But what I've learned over time, it's better to kind of focus narrowly and let's say, do like a content calendar or something and say, okay, I'm going to focus on these topics for the next few weeks and then after that I'm going to maybe branch out a little bit. But by then, you know, those people that really love that topic and really need that, they will latch onto you like glue. So that's. It works better than trying to, you know, meet everybody's needs. And that's true, you know, in business, that's true in blogging and blogging and all that.

I'm taking notes. I hope the. My audience is like, getting this because, you know, the riches are in the niches. So yes. Okay. All right. So I started looking after I started my podcast. I learned about a lot of podcasts that were no longer in production and podfate and all of that stuff. And I actually found data that essentially came up with the fact that 50% of podcasts are no longer in production. I'm like, that's a mortality rate of 50%. That's a very bad disease.

Bad for a pediatrician, for sure.

Very bad.

Very, very, very bad.

So what has kept you going? Because there must have been times when you're like, this is great. I'm happy I'm doing it, but I don't really feel as inspired like I felt last month. What has kept you going now?

There are times when you really feel like, why am I doing this? I don't know. There's Several things, I think, as I was coming up, mostly through the blogging side, I did have these sort of online mentors that I listened to and I watched. You know, like I said, Michael Hyatt, Pat Flynn, Amy Porterfield, John Lee Dumas, people like that. And as I listened and learned from them, what I found was none of them were overnight successes. You know, we think they are like, oh, wow, these. They're fantastic. They have a million viewers and that. But when you listen to their stories. And Michael Hyatt was blogging for, I think, eight or 10 years at his business before he even thought about doing anything other that would include money. And it was all completely free for like eight or 10 years. Pat Flynn for two years. He didn't have any courses for three or four years. And so it really takes consistency. The M.O. again, another. I'm using that consistency. I guess it's more perseverance or, you know, commitment. But so that's one thing. Mentally, you just have to think it's just like a business. There are very few businesses that are successful in a year or two. You can have the best business plan, but you have to have the money and the wherewithal to stick with it for at least two, three years before you really know if it's going to work. And then there's support. Just, I think, again, we're introverts. But, you know, as I was going out there, I was meeting virtually other bloggers, other podcasters. You know, I kind of became friends with people like David Draghinas, who's a podcaster. I kind of. I don't know, I just sort of followed NI Darko, you know, so he's kind of the granddaddy, although I'm probably 20 years older than him, at least, but, you know, but he was there and he was doing it, and so I was inspired. And I met a lot of coaches online, you know, because that's the niche I'm in, is talking to physicians who have changed. So people like Heather Fork and associate Tom Davis, I mean, there's just all these people out there doing some version of what we're doing. And that was helpful because they would encourage me when I thought I was kind of doing mediocre work, they'd be like, no, it's fantastic. It's great. Keep it up. So I think that's the other big thing is to. And to promote those kind of networks and mentors or even colleagues.

Wow. And this all boils down to people, people, people. I'm looking at the notes, I'm taking. So for an introvert, you even had to overcome being an introvert to create the support system that you needed to support your podcasting journey.

Yeah, definitely. And I'm not one to get on the phone, but you know, nowadays it's like if I just get on the phone, you know, talk to somebody or do a zoom meeting, these are more fun than being on the phone. But the other thing is, like when I was a physician practicing clinically, the word networking was like, what do you mean with networking? Who wants to go stand around a table and talk to people after a conference? Yeah, I'm just gonna go have dinner and do something else. But actually, you know, podcasting is like the ultimate networking. You know, everyone that you've interviewed. Everyone that I've interviewed has sort of become a friend.

Yeah.

Not a colleague or a resource. So that's another good reason for physicians to get into podcasting, but probably not the primary, but it's definitely a plus.

Got it, got it. And I love that you mentioned mentors, especially because you can hear their stories and realize that they weren't overnight successes. I had never looked at it that way, so I'm totally adopting this. But I have loved reading autobiographies for that reason, because I read it and I'm like, wait, I'm not half bad. It took them five years. I'm only six months in. We'll be okay.

No, absolutely. Autobiographies and just having sort of these, these sort of online mentors, they, you never meet them, but they're teaching you all the time. They're sharing what they know and whether it's through their books or their podcasts and blogs and so forth. So yeah, very useful.

So you mentioned a lot of people that I would think would be very non conventional for a physician to be following the Amy Potterfields and the Pat Flynn's and the rest of them. Have you ever had a situation where people looked at you weird or said you've gone to the dark side because you're embracing some what may be considered non conventional part of being an entrepreneur or a podcaster.

I've never had anyone really say anything. You know, I always thought that physicians are such a novices at this that there's really no one to look at within our background or our field. There's a few out there, you know, white coat investor and so on. That started 10 years ago. But you know, why not go to the source of those that are really killing it, you know, in the blog world, the podcast world, now YouTube. I don't know who's the best, Eric. I don't know if I'm ever going to do any kind of videos, like on YouTube, but, you know, learn from the best. And those people, they're very committed to helping and sharing. Now they make a lot of money, but I don't get the sense that's why they do it, really. I mean, they share a lot of free information.

They do, they do. Amy Potterfield has a lot of. It's almost like a course for podcast.

Yeah, it is. No, she lays it all out there, you know, so it's interesting. And. Yeah, and I know of at least one or two physicians who have gone through her courses and have been very successful as a result. So I haven't. Well, I bought one course. It was very helpful. It's my list building, actually. That's where I learned how to build an email list, now that I think of it.

Awesome. Yeah, she's amazing. So I want to thank you for being one of the physicians who's setting the example for us in the physician world, because sometimes it's really great to see a physician excelling at these things. So it's an inspiration for us. So thank you.

No, you're welcome. It's my pleasure. And I'm always amazed by the fact that we do tend to stay within our tribe, within our family, you know, so physicians usually go to other physicians, but there's a lot of information out there. But hey, I'm happy to share what I've learned along the way. That's just mentorship, kind of paying it forward.

So where can people in the audience find you? Tell us about your podcast. Tell us the kind of doctors you help. We're all ears.

Okay, so the podcast, for those that don't know, is called Physician Non Clinical Careers with John Jericho. And it's pretty. Yeah, I mean, it's not fancy, it's easy to understand, but it's about. I interview mostly physicians or sometimes non physicians who are involved in helping physicians seek out a new career. It could be part time, could be full time. I also get into non traditional aspects like, you know, doing telemedicine, doing locum tenens, you know, things that enable physicians to have more freedom. And I'm particularly interested in learning and sharing about how to become leaders. I really promote the idea of physicians are natural leaders and we need more physician leadership. So I do that on a weekly podcast. I try to shoot for 30 minutes. I never make it. I'm always at 40 or 45 minutes, it seems. But you know, I feel it's just too much information. I'm not going to edit that out. And I have written quite a number of blog posts regarding physician leadership, but I'm really more active on the podcast and that's what I do. Sometimes I do solo episodes talking about leadership or about starting the business. You know, things that I learned along the way, mistakes I've made. The other side shoot. That offshoot I'm doing now is a non clinical career academy. But if people are interested in that, they can just go to the website, which is sort of being rebuilt. But the current address is vitalpe.net, which comes from the old blog called vital physician executive vitalpe.net, but if I come up with a new domain and build that thing and design it, which will be up in a month or two, it'll just pass through, so it's no problem. So we'll do vitalpe.net and that's where everything is. A list of all the podcast episodes, a list of all the blog episodes, as well as some background and other things.

Awesome. And I'll post the links in the show notes as well. So final words. So this would be for a physician who's thought about podcasting, maybe has even recorded a few episodes. Maybe they did that two years ago, but they still haven't started. What would you tell that person?

Well, I would say there's a reason why you're interested and maybe why you started this journey and then stopped. Kind of maybe step back for a few minutes and contemplate why that was. You know, for me, the people that I know and I talk to is often because they want something different, they want something new. They're. They're looking for a way maybe to escape clinical medicine or build something that is like a backup for later. So just understand that if you have a message and you have an audience, then you should just definitely do it. And if it seems overwhelming, just talk to someone that's already doing it and just move forward. I think we need more voices like yours.

Thank you. Now, hopefully that will inspire someone to start and we'll take a B or a B and they can work towards an A as they go. Thank you so much, Dr. Jarika, for being here. This has been really helpful and I'm excited that I got to speak to somebody who has a lot of experience and who has pivoted a lot just to inspire the audience to see if you have that itch you can move. If you want to start the podcast, you should. If you don't think you're great at it. Just start. So this is really helpful. Thank you so much for coming on today.

It's been My pleasure, Dr. Una. You do great work. And we'll need to chat again sometime.

We should. Thanks again. If you love this podcast, please take a moment to subscribe, share and review it on itunes. As you go about your week, Remember, you're not just an md, you're an entre md. Don't forget to tune in next week for another great episode. Until next time.