Shifting from Yearly Goals to 90-Day Sprints

If your business isn't working the way you expected, it's not because you're bad at business. It's because no one ever taught you how it actually works. We were trained to master algorithms in medicine, but when it comes to revenue teams and growth, we were never taught anything. We weren't even told to figure it out. We just assumed somehow we'd know. Like it would magically make sense. But it doesn't. The era of the seven Figure Physician CEO is here. And it's not about working harder. It's about learning entrepreneurship as a system. The same way you mastered ACLs and pals, you can master the algorithm of building a profitable scalable business. That's why I recorded the Seven Figure Physician CEO audiobook. Whether you're building a medical or non medical business, and whether your goal is your first million, first 2 million, first 5 million, first 10 million, this is where the journey starts. There is no Calvary coming to save us. We are the Calvary. So. So go get your audiobook now. Www.entremd.com 7Figurebook. And let's rewrite the narrative for physicians starting today. Hi, docs. Welcome to the Entre MD Podcast, where it's all about helping amazing physicians just like you. Embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Umna. Well, hello. Hello, my friend. Welcome back to another episode of the On Trendy podcast. I am actually very excited because it is the fourth quarter of the year. The time of this recording is November of 2023. And it's just an opportunity to look back at the year, look at all the things that have gone well, look at the challenges, look at the lessons learned. Right, because we either win or we learn the lessons learned. Look forward to the next year. Start looking at the process of clarifying the vision, setting goals, deciding the most important activities and all of those things. Look at where maybe I've been thinking too small, where I need to expand, where I'm not allowing myself to dream because I'm just basing tomorrow on what I can do. That's an upgrade from today as opposed to thinking about it completely differently. And it's just an. It's an exciting, magical time for me. And I'm glad that I get to, you know, I get to not only experience that, but to share that with the Entrepreneur Business School, to share that with you, podcast listener. And I think this episode is going to be one that's probably going to be a game changer for you. It's one of those you probably want to come back to again and again. And I think I have a really sweet deal for you too. Right. So hang on to the end, but I want us to talk about the 90 day sprint. And this is something that I'd really practiced for a few years and I brought into the Entre MD Business School. We've done it for about a year because we started Q4 of last year. And it's just this concept of living 90 days at a time, not a year at a time. And I think the trigger for this was I tell the story a lot of when I was trying to set goals. I really wish I remember the year. Maybe I should go research it. I could find out, but I believe it was 2015. Okay, so I'm writing my 2015 goals. So this was December of 2014. I'm writing my goals for 2015. I'm writing them all out, the nine areas of life, what I was going to accomplish in each of those areas. And it was really exciting. And once I was done with it, I was like, okay, great, I have my goals for the year. It's all set out. I mapped it out. This is amazing. And I then stumbled on my 2014 goals. And as I read through them, I was shocked. Like, shocked. And the reason why is because my 202015 goals that had just written for the next 12 months and. And my 202014 goals were almost identical. They were almost the same. But I'll tell you something. I'm not a lazy person. I am not a person who. I did not think of myself as someone who is not goal oriented. I worked really hard, but I didn't really move the needle. Right. And I'm sure I'm not. That's not to say I didn't make any progress that year. I mean, I made progress that year, but not the amount of progress I wanted to make or I didn't move the needle for the things that really mattered to me. And I started learning this concept of not just setting and forgetting, but setting and building a relationship with my goals and learning to make it a part of what I do daily, weekly, monthly, so it stays top of mind and I stay working on it all through the year. Right? Because there's nothing magical that happens when we go from December to January that's going to make us accomplish our goals, like the things we need to do. And we need to do them routinely, if you will. And so I was like, well, I may not be able to capture a year. A year is A long time, right? In January, if you don't do something, you're like, yeah, I'll do it in February, I'll do it in March, I'll do it, I'll do it in June. I mean I have the whole six months, right? And it just spills over. So I started living 90 days at a time. And so in the entrepreneur business school, each quarter, at the end of each quarter we start getting ready for a new year, right? So this year we've had four years in one, right? Because once we hit the end of March, so April 1 we're like, Yay, Happy New Year. And the next quarter, happy New Year, Happy EBS New Year. Right? We did all of those things, but the impact of it is mind boggling, right? Because at the end of every quarter we review the quarter like, what happened? Right? What happened? Business, all of those kind of things. And so I'm going to give you one of this is just one of a ton of posts. And this was somebody's review in Q3, okay? Now this is somebody who is running a business that is multiple seven figures at this point. And she goes on to say, these are the wins that I had. So the first thing she had is we increased our profits by 66%. Now this like when you, you're like, I read it, I'm like 66%. I mean like you're running a big business, right? But she increased her profits by 66%. And she then Q2 wasn't like it was respectable, but I increased it by 66%. I got a paid speaking gig, which, that is a secondary, that's another vertical for her, if you will. And this will like you're an entrepreneur, so you'll get this right? She started this habit of journaling her wins every day, okay? Now as entrepreneurs we have this really bad habit of sitting in the things that are not working, the challenges we have, the problems in our business, blah, blah, blah, blah. And so it's possible to go through the journey of an entrepreneur, but you're sad the whole time or you're frustrated or you're like, when will I ever get a break? When will these things go away? And to develop this habit of everyday stopping to say, okay, in this day, what worked in this day, what am I grateful for in this day, how did I make progress? Right? It's so it's a habit that really helps you enjoy your journey, helps you realize that you're moving forward, right? So she started that habit in Q3 and get this profits increased by 66%. But she made two family trips, right. In that quarter. One was an international trip, one was a domestic, like within the US and she's myself, Carol, some point. I want you to think about that. We're not talking about a whole year, we're talking about a quarter. Right, so profits up by 60 and not revenue. Right? Because revenue, revenue is great. Right. But in a way, revenue is also a vanity metric. Right? Because the fact that you made the revenue doesn't mean you're taking it home. There's another number. Right, okay, so Profit increase by 66%. Paid speaking, gig, journaling wins. Which translates to enjoying my journey as an entrepreneur more living in the magic of what my business is. Two family trips. So family, which for most people in EBS and for me, we are not trying to build businesses that will lead us to sacrifice our families. That's not the agenda. Our families will come first before the business. And self care, like taking care of her own self. And these are wins and a quarter. Okay? And I could pull tens and tens and tens of stories like this. And it was just something that helped us as individuals get much bigger wins. And as a result, I mean, our community is so much richer. And when I say richer, I don't mean dollars alone. What I mean by that is we are much better as entrepreneurs because we've been working on ourselves. We're getting bigger wins, we're becoming more, we're becoming thought leaders. So we have bigger connections and we have access to each other's connections. And so as a community, we started calling it the EBS Commonwealth. Right. What you're looking for is either here or the person who knows where it is is here. And it just became so good. And so this is then something that was like, man, how can I expose even more physicians to this concept? Right? Because if we can get this as entrepreneurs, we can have four years in one. That's what ends up happening. What you would have normally stretched out over a year, you're making such traction every month, right? Because you can hang on to 90 days. You can hang on and do something for 90 days a year is kind of hard, right? Right. So when you split it up is so much easier. And so the way we look at it is it's kind of a three part thing where you're setting, you're deciding on what the goal is, you're deciding on what the goal is for the 90 days. And you might be like, of course you're going to decide what the goal is, but. But I want you to hear me out, though, because a lot of times we don't really want to own these things. We would like to just work and be busy. But once we say this is what we're going after, then we have to be about it, right? And so a lot of times when I do these workshops with entrepreneurs, whether they're physicians or non physicians, it's okay, so what are your top three goals for this quarter? And they would write stuff, and so many times they will not write a revenue goal. And I know why, because it's 90 days. Like, that means I need to sit down, I need to bend down, I need to start doing the work. So the right things about, you know, they're gonna hire somebody and they're gonna revamp their website and they're gonna do whatever on social media and they're gonna, you know, link up with this referral source or whatever. I'm like, okay, but we're gonna make the rubber meet the road, though. We need a revenue goal, right? And so it's about setting the goals. For some people, it's a hire. They know there is this hire that they need. It could be a marketing strateg, be an office manager, it could be whatever, executive assistant. But owning it. There's just something about saying, this is what I'm going to do that you really want to capture that, own it and be about it. Right? And so we have these workshops that we would do, and it's really around setting the goal, setting the goal, then working the plan. Like, how am I going to get there? Because there's no amount of setting a goal, looking at a goal, saying the goal every day, saying the affirmation, saying the goal as an affirmation every day that makes the goal happen. Right? There is a roadmap that you need. This is the yellow brick road. That's how we're going to get there. So we set the goal, we set the plan, and then we set all these supporting casts, right? Because there are things that can cripple you if you don't take care of them. Okay? For instance, you. Your mindset. Like, we're not going to set a goal and not have our mindset upgraded so it can support the goal. Okay? We're not going to set a goal and not look into how we take care of ourselves. So we are in a position to hit that goal. Right? We're not going to set a goal and not revamp our inner circle to make sure we're surrounded with people who support us as we hit that goal. Right? So we have the goal, we have the plan, we have, we have the support system, right? Those are the three things that we're putting in place so that every 90 days we're hitting goals, we're crushing goals, we're moving forward, we're making significant progress, and we can even look at this in another episode. But we're even doing this sometimes by doing less things, not more. It's just that it's more of the right things, right? And so this is something that has, it's made a huge difference, huge difference in the quality of the results that we got in 2023 as, again, as individuals and collectively and in my businesses as well. And I want to invite you to do the same thing, right? We have a fresh 90 days starting, fresh quarter starting. And you can say, okay, right? What are my goals? What is the plan to get there? What's my supporting system? You can literally sit and workshop this and hit the ground running, right? But it would be wonderful for us to get these results that just don't make sense over the next 12 months because we chose to live 90 days at a time. Okay? Now, for the first time, and I am so excited about this, we are going to have a session that is like a, like a joint session or with people in the entremd community and people who are the ontremd business school because we're going to be doing this workshop to create your 90 day plan. Okay? So the people in ontarimd business school, they already know about it. It is on December 4, 2023, and we set up a system so that you listening, you can decide, man. I want to be part of this. I want to show up for this two hour workshop. I want to be in community with the doctors in the entre school as well and just work my plan. What are my goals for the next 90 days? What are my. What is the roadmap? What is the plan to get me there? What is the supporting cast? That supporting cast I need to work on to support my goals, right? Because I want to crush my next 90 days. If it's something that you're like, what, Dr. Una speak no more, where do I go? Then this is what you need to know. Okay? So this workshop is going to be happening on December 4th, is going to be 6pm Eastern, is going to be for two hours and we're going to work together to create your plan for the next 90 days. Okay? So that's what we're going to be doing for the workshop and then to give you support for 90 days. Your. Your 90 day block, right? We have a number of things that we've put together for you. One of them is we have the Million Dollar Entrepreneur course. And this is a course where you look at the Million Dollar Entrepreneur mindset, look at the revenue generation framework, look at your time management, which is like the CEO calendar. That alone is right. And we're gonna look at building profitable teams, profitable systems. All of that is all included in that course. So you get access to that for 90 days. You get a monthly guest expert who will come talk to you. Somebody who is living in this 90 day sprint who will come share their experiences and share the strategies that they're using. Uh, you'll have a monthly networking event that you can attend with other people who are doing this workshop with you as well. You get weekly texts for me to keep you in momentum. Come on, you can do this, right? So we put this together. We called it the EBS 90 Day Accelerator. So we get to work together, if you will, for 90 days. And the investment is so wild. So wild that the answer is yes. Okay, so it's entre md.com forward/accelerator. That's entremd.com forward/accelerator. So go register. You'll get the link so you can join us. You'll get access to all the bonuses that come with it. And I can't wait to celebrate you, too, in 90 days, right? To see what you go on to create. And the beautiful thing about this is this becomes the gifts that keeps giving. Right? It's not as though you learn these things after 90 days, you forget them, right? That's not the way that works. Like, this is something you use and use and use and use. It's a new way of life. It will radically change your business. And as you'll see with this doctor whose testimony I just shared, this is something that will not only affect your business, because the thing is, the way you do one thing is the way you do everything. And so all the time, this is all the time. When I say, what are your wins? What are your business wins, there will always be that personal thing. I'm in the best physical shape of my life. I took the most trips with my family ever. I'm in the best mental. It's actually one doctor, Dr. Rebecca Behrens, and she says it. She said it on the pod. I mean, EBS has done more for me than therapy has done for me for years, right? And these are all the things that come out of that. Okay? So you definitely want to save your spot on tremity.com accelerator. And we will sit and we will work on that. And these next 90 days will be the most magical 90 days of your business. And I can't wait to celebrate that with you. Okay? Now I want you to leave with this thought, okay? I want you to think about thousands of doctors who are now killing it as entrepreneurs. Because we've Learned to live 90 days at a time. We've learned a system of setting goals, creating a plan to accomplish them, and we've also set the supporting cast so we don't sabotage ourselves. And all of those things that tend to happen. And when you look for the people who are building the dominant businesses, the most innovative, most impactful, most profitable businesses inside and outside of healthcare, you're looking at doctors, right? That's. You're looking at doctors. And that is going to happen, right? But it all starts like this. And I'm so glad that I get to be a part of it. You get to be a part of it. And for you, I want you to think about following the next 90 days with this sense of clarity. These are the. These are the things that I want to accomplish. These are the things that will change my life the most. And you have clarity on the right things to do. So you're not overworking, you're not hustling. You're just doing. You're working hard, but you're working hard on the right things. And this sets you up to set the stage for you to live life and practice medicine on your terms. That's what this is all about. And I cannot wait. I cannot wait for us to do this workshop together. And I cannot wait for you to go on to create these massive wins in your life, which I can't wait to celebrate with you. So share this episode with another doctor in your life. Go to entremd.com accelerator to save your spot and I will see you December 4th in the Zoom Room. And we're going to create magic together. Alrighty, see you then. If you enjoy listening to the On Trendy podcast, you have to check out the On Trendy Business School. It's the number one business school for physicians who want to build six, seven and multiple seven figure businesses. You get the coaching, the account, accountability, and the community you need to do the work so you can thrive. To find out if this is your best next step, book a call with my team. Entre md.com forward/call. That's entre md.com forward/ call. I can't wait to celebrate all the wins we can create together.