Step Into Your Zone of Genius

If your business isn't working the way you expected, it's not because you're bad at business. It's because no one ever taught you how it actually works. We were trained to master algorithms in medicine, but when it comes to revenue teams and growth, we were never taught anything. We weren't even told to figure it out. We just assumed somehow we'd know. Like it would magically make sense. But it doesn't. The era of the seven Figure Physician CEO is here. And it's not about working harder. It's about learning entrepreneurship as a system. The same way you mastered ACLs and pals, you can master the algorithm of building a profitable scalable business. That's why I recorded the Seven Figure Physician CEO audiobook. Whether you're building a medical or non medical business, and whether your goal is your first million, first 2 million, first 5 million, first 10 million, this is where the journey starts. There is no Calvary coming to save us. We are the Calvary. So. So go get your audiobook now. Www.entremd.com 7Figurebook. And let's rewrite the narrative for physicians starting today.

Hi docs. Welcome to the Entre MD Podcast where it's all about helping amazing physicians just like you. Embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Una. Hello. Hello. Welcome back to another episode of the Entre MD podcast. I am so excited to be talking to you today. I'm so happy to be in your ears. We are going to have a great time with this episode. Before we do that, I want to review on our podcast and if you haven't written us a review, please subscribe. Please write us a review.

Let us know how you love the podcast.

If there's something you want to see more of, something you're like, maybe you should switch this up a little. Send me an email. Dr. Unad. R u N A N Trust Mark. Okay. All right. Here's a review. This is from Dr. Catrice. She says, just awesome. I've been listening to the podcast for about two months. So much value here that I decided to join Dr. Una in her business school. I've been looking for someone who understands us introverts. I'm a person who likes to stay in the background, but she has made me believe in myself more and to just do it. And she says, hashtag automobileuniversity. She says, subscribe to the podcast. You will be happy you did. Exclamation mark. Thank you so much for this amazing Review Catrisse. I love it. And you know that I love introverts. I believe that it's a superpower at the end of the day and we can make it work for us. And I'm so happy for all that you're doing and I can't wait to celebrate all your success. I'm up for all celebrations, so thank you so much for that review. Truly appreciate it. And everybody listening, you heard her. Subscribe to the podcast and listen. This is life changing. So today was a really interesting day. Once a week I meet with a group. I'm part of a group. It's called the King Makers. And this is a group of women who are married. And we come to talk about, you know, navigating marriage and kids and personal development and all of that. And we came up with this system because I was like, you know what, this is amazing. But I would also like for everyone here to also be developed. So we started toying with the idea of having everybody do a presentation. And so we started out a few weeks ago, and today, one of the people in the group presented. Her area of expertise, it turns out, is home management. And you might be like home management, but hear me now. For me, I am many things and home management is not one of my strengths. Okay? That is something I am really good at delegating because it is not my area strength. And she runs a really, really tight ship. She has a really well run home. She has built systems in her home where it's almost like she is the CEO of her house. She has systems, she has processes. Everything runs like clockwork. It is amazing, right? So she starts talking about, you know, simple things that we can do. She talks about how to systematically declutter your whole house. She talks about how to build systems around laundry systems, around shopping. She shops once a month. She does laundry once a month. She has three kids and they're little. And she went through all the things and. And I was like, this is so amazing, so amazing. But, you know, I'm Dr. Una and my zone of genius is building businesses. So when she was done talking, I was like, this is so insane. And I was thinking, I was like, while she's here talking, I've already seen her YouTube channel. I've seen the first 40 videos that go on her YouTube channel. I've seen how she monetizes this and all of that. And I was like, it is so amazing that we are all really gifted. If you're listening to me, you are really gifted. But sometimes, a lot of times we're blind to it, right? Because this is something I do. I always do. I have always helped people become better versions of themselves. Always. I have always done it. I've always believed in people. I've always seen further than they see for themselves. I've always done that. I did that as a kid, and I just did some certain things so that I can do that on a really large scale. And you might be going like, why is she talking to us about home management? Well, this is the deal. It's not so much the home management as it is. We all have our zones of genius. What is your zone of genius? What is it that you're great at and you just take for granted? Now, the lady who is doing this, she's a fashion designer. So this is not what she does for a living. This is just something she has a knack for and she's developed it, right? So what is your zone of genius? What is the thing that your friends always come to you for if they have a problem in that specific area? What is that thing? What is that thing people always reach out to you for? What is that thing you can do in your sleep? My brother plays the keyboard. He's a keyboardist, and he is so good at it. I mean, he can just be in his house and just be thinking, just write a song. I mean, like, he's so good at it that he doesn't see it as something big because he just does it. Right? Like I say, I've never worked for a day in my life in entremd because I love this stuff. I do it regardless. I mean, here I am in the kingmaker meeting, coming up with a whole business idea because someone is making a presentation. But anyway, so I thought about it and I was like, you know what? There are certain things we need to do with the things that we're really good at so that we can serve a lot of people with it. And if we choose to, we can earn a lot with it. So I decided, hey, let's talk about that now. If you're here and you've been thinking of starting a business, well, maybe this is how you find your first business idea. Or maybe you already have a business. Maybe this is the next vertical. Maybe there's a next stage, there's a upper offer that you can come up with, and it's just something that's right there. Like, it's right there. Or maybe you have a business, but you don't recognize your zone of genius, so you don't really show up confidently and you're terrified of selling. You feel like you're manipulating people. You feel inauthentic. Well, this episode is for you. Okay, so what are the three things? What do we need to do? Well, the first thing is, clearly, is to identify what is my zone of genius. What am I good at? What I do without even thinking that hard about it. What would I do in my sleep? What would I do for free? What are those things? It's time to take inventory of them and realize that you never know. One of them could be a seven figure thing. One of them could be the thing that creates the biggest financial breakthrough in your life. We don't know. But you need to take stock. You need to take inventory. Okay, so for her, in her case, I need you to imagine the number of people. They're frustrated by the clutter in their house. They're frustrated because they're needing to go shop every day. They're frustrated because their house is always dirty. But she has this down to a science. If she identifies this, that this is a thing that people need. This is a thing that I can use to serve my world. I'll tell you something else about her. She came to visit me on Sunday. So this is what, three days ago? So hear me. I had a number of cousins come over. Okay, so one comes into the house, dumps his shoes by the staircase, takes off to go play with the kids. Okay, now this lady who taught us about home management today, her 2 year old, 1 2, 2 year old, walks into the house, sees the shoes, not his shoes, by the staircase, picks them up and takes them to the door where all the other shoes are arranged neatly and puts them there and continues moving on. He's two years old. So not only has she done this for her home, she's reproducing it in her children, she has reproduced it in her two year old. But she can have that and not recognize the power of it. So what are you good at? Identify it. And you know, I've given a number of pointers. Another thing you can do is you can text 10 of your closest friends and you're like, what am I really good at? What is my superpower? And what ends up happening is that you're going to notice a theme, you're going to notice some commonality and you're going to go like, wow, I didn't even recognize that. I asked my husband this question not too long ago. I was like, what is my superpower? And he's like, well, I texted him. So he's like, consistency, consistency Consistency. I'm like, okay. And then later on, we were in the car together, and he's like. I said consistency because I was texting, but there's another thing. So I'm like, what is it? And he says when people think about their businesses or their lives and all this stuff, a lot of times they see all chaos. Like, this is not working. This is out of whack. It's so complex. Everything is just upside down. He says you have an ability, while they're talking about it, to identify the gems in the midst of that chaos. And. And you're able to tell them if you can do this is what is possible. And if you can do 1, 2, and 3, you can have it. I was like, what? I've never thought of it that way. And then I started replaying coaching sessions that I've done. I started replaying live sessions in the Altramd business school. And I was like, well, that's actually true. So I say that to say you may not be able to see it because it's so normal to you is the things that when people do, you're like, well, that's just common sense. Why would they do that? It's common sense to you. You, because it's. Your area, is your zone of genius. So I want you to identify it, realize that it's gold. Realize that that's what used to serve your world. Realize that that could be the start of a movement. Realize that there's value in it. So after this episode, I want you to take time and take stock and identify what is my zone of genius. So that's number one. Number two, okay, you're going to need to learn to package your zone of genius. So she's doing this stuff, and it's like, yay. This is how you do that. This is how you do that. Okay? I need you to imagine that she takes what she does and she makes it into a signature talk, right? A keynote that people will pay for. And people will pay for it, right? If she takes it and she structures it into a workshop, like, let me show you how to get your house ordered. Fix your house in 30 days, right? That's a workshop. And if she did that, people will pay for it. It could be a book. If she did that, people pay for it. If it was a YouTube channel, people subscribe to it. Do you see what I mean? Nobody's going to come in your mind and take your idea and pay for it, right? So you're going to need to package it. You're going to need to package it. So what have I done, right? Like, I know I can help people build profitable businesses. I know I can take all that complexity, narrow it down to, these are the things you need to do to build a successful business, right? So I have this podcast. I have the Entre MD Business School. I'm working on a book. Well, guess what? This is the first time I ever said anything about it. But I'm working on a book and all of these things, and I've packaged it, and it gives me the opportunity to serve you. So your zone of genius, you have to package it, okay? Those things of value that you're walking around with, you need to learn to package it. All right? The third thing is you need to learn how to sell it confidently. All right? Learn how to sell it confidently. Why? Why do you need to learn how to do this? Because people need it. People will pay for it. So let me tell you what happened when she started talking about all the things. Guess what? They're the mommies there who their laundry is driving them crazy. They're the mommies there who keeping their house clean is driving them crazy. They're mommies there who had given up on ever having a house with any sense of normalcy because they have a number of young kids, their mommies there, but they're drooling at the thought of only doing laundry once a month. And she gave all the things like, these are where you go to get your containers. You can get them for cheap. She even went so far as this is how you stop your mail from taking over your house. Like, I go to the mailbox. I have a box here. All the ones that are junk, I put them here. The other ones, they go into their folders, blah, blah, blah. It was so amazing. Would we have paid for that? Yes. The answer is a thousand times yes. We would have paid for it. If she was coming to tell us, I have this new system that will show you how to stop your mail from overtaking your house. We would raise our hands. We would have been so happy to pay. Let me show you how to declutter your house in 30 days. We would have been so happy to pay. We would not have looked at her like, you're bothering us. Oh, stop telling us about your course. Stop telling us about your YouTube channel. Never. We would have been like, wow, this is amazing. Can you make another video on this? So I want you to think about it. That is what your ideal client is thinking. When you are selling, they are not thinking, oh, you're bothering me. All you want is the money. Da da da.

They're like, no.

I have had this pain. I have had this pain since I've been a grown up. I look at the houses on Instagram, I'm like, I don't know how you can have a house like that. I look at houses with people, I go visit people with children. I look at their house, I'm like, I can't have a house like this. This is crazy. And here you are telling me, you show me how to do this and.

You do it and you're two year.

Old is picking up from you. I want your stuff and make more stuff because I want to buy it too. Your ideal client is wishing you would sell them your stuff. Okay, think about it. Right now, there is some problem you are facing in your life right now that you would pay serious money to make it go away. Well, somebody should sell the answer to you in the same way what you do. There are people that are waiting, they're tired of the pain with money in hand. It's like, who can find me somebody who can do xyz? So you're going to learn to sell confidently because there are people in pain waiting for you to tell them, this is what I do. Okay? So if you listen to this and you're like, man, I've had that idea. Are you saying I can actually package it and sell it confidently? That it's a thing? Yes, it's a thing. That's exactly what I'm trying to say. That's exactly what I'm trying to say. And if you've been like, wow, I'm ready to do this. Well, luckily for you, the entremd business school is open for enrollment and we would love to have you because this is what we do there. We help you identify your profitable business idea. For some of you, it will be private practice. For some of you, you're employed, it will be your personal physician brand. For some of you, it will be a coaching business. For some of you, it'll be a product line. Some it's a nonprofit. The bottom line is whichever one it is will help you identify, it will help you package, it will help you tell the world about it. Okay? So come join us on tremd.com business all right? It will be open for about two weeks or so and then it will be closed. And it will be closed till 2022 so that I can do what I love to do, which is serve the people in the business school. But I want you to imagine never having to sell like the Sleazy sale. Because you're out there to help people. I need you to imagine owning what you do and recognizing it for what it is. It is something amazing that will change my world. Just imagine that. Imagine never having to quote, unquote, work another day in your life. Like, she was having a blast making that presentation. She loves that stuff. She does it for free. Fun. Now imagine being able to monetize something you do for fun. Isn't that so cool? Well, that can be you, too. You just need to learn the process. But in the meantime, you have three things to do. Identify it, package it, and learn to sell it confidently. All right, so that's what I have for you. Go do it. And listen, when you start doing these things, I need you to send me an email. Doctoruna d r u n a ntremd.com let me know. Share. Share your wins with me. I want to celebrate you all the way. We are physicians, and you've always wanted to own a business, and of course you can. They've told you you're not a suit, that you're just a doctor, you're not an mba. But the truth of the matter is, we learn the Krebs cycle, we can learn all the business skills. All right, so that's what I have for you. And I will see you, my friend, on the very next episode of the Entre MD podcast. Hey, if you love listening to the Entre MD podcast, I want to invite you to join Entre MD on Demand. It is my signature subscription program that gives you access to a library of business courses designed to help you do one thing as a physician entrepreneur, and that is to thrive. Just head out to entre md.comondemand and I'd love to have you join us. See you on the inside.