Stop Consulting Your Past
30 Jan 2026 · 8 min
Dr. Nneka Unachukwu talks to physician-entrepreneurs about breaking free from past-based thinking. She offers a five-minute habit to shift from what you've done before to what you're building toward, and argues that learning entrepreneurship as a system is how you scale.
Chapters
If your business isn't working the way you expected, it's not because you're bad at business. It's because no one ever taught you how it actually works. We were trained to master algorithms in medicine, but when it comes to revenue teams and growth, we were never taught anything. We weren't even told to figure it out. We just assumed somehow we'd know. Like it would magically make sense. But it doesn't. The era of the seven Figure Physician CEO is here. And it's not about working harder. It's about learning entrepreneurship as a system. The same way you mastered ACLs and pals, you can master the algorithm of building a profitable scalable business. That's why I recorded the seven Figure Physician CEO audiobook. Whether you're building a medical or non medical business, and whether your goal is your first million, first 2 million, first 5 million, first 10 million. This is where the journey starts. There is no calvary coming to save us. We are the calvary. So. So go get your audiobook now. Www.entremd.com 7Figurebook. And let's rewrite the narrative for physicians starting today.
Welcome to the five minute tweak where I share one success habit. You can start practicing today that will change your life as a physician entrepreneur. And today we're gonna be looking at this topic. Stop consulting your past. Okay? Now, I was thinking about this the other day and something very fascinating but disturbing occurred to me. And that is every single day, we kind of expect it to be like all the other days we've had, right? You wake up in the morning, you don't have any big grand thoughts of something that could happen differently. So let's talk about your business, right? And so, you know, if you have 10 clients and I have 10 clients, if you bring it in a million in revenue, you know, we bring it in a million in revenue revenue. If you've been having problems with your team, you kind of expect that they'll keep doing what they're doing. We kind of would work on, you know, maybe it will be an improvement. But we're not thinking radical change. We expect it to be the same. We don't wake up going like, what a magical day? Like, this could be an adventure. Who knows what's going to happen? Or this could be the day that changes everything. We don't necessarily show up that way every day. We show up expecting it to kind of be like the other days were. And I sat and I thought about it and I was like, wow. But we know that we are sight Activated. We're vision activated in a way. And so if our default thinking is, oh, another day, right? So how, how are you doing today? How's your day? Same old, same old, right? What is that? It's like, you know, there was yesterday, there was two days ago, there was three days ago, and today's just one of those days. Hmm. What if instead we can decide what our preferred future can look like for our business? Right. So you started while Your business hit 100K, or your business served 100 people, or your business created this kind of result for somebody, right? What if we could keep those pictures in front of us and choose to see each day from that lens, from the wonder of what is possible as opposed to expecting the same. So if you think about it, if you go on Amazon and you just, you know, type it in Amazon.com, you hit enter, it pulls up stuff based on your browsing history, right? Based on what you've bought before, things you've already bought. It's like you looked at these pages before and all of that. But if we want to have a different experience, right, we want to have a different kind of book, we go to the search bar and we put in what we're looking for. We don't go in and say, well, you know, I've always bought this kind of stuff and these are things that are similar to the things I bought. So I'm just going to subscribe to all of that. We don't do that. We actually go to the search bar and put something else in. Same thing with our gps. I could get into my car, I pull up my phone, I pull up the GPS app, it's going to show me all the places, maybe the last 10 places I've been to. But I don't then say, well, I'm stuck. I kind of have to go to these places. I go to the search bar because I want a new destination and I put that destination in and boom, I have something else. Why did I use these two everyday examples? Because I want you to always remember this. What our memories and all that. That's kind of like our browsing history. That's kind of like where we've been before. But if we want to have a completely different experience, we're going to have to search for new things, right? And so in your business you can actually think, wow, we've done seven figures. What would eight figures look like? What kind of person would I show up as if I was running an eight figure company? How would I run my team? What Kind of team would I have? What kind of products would I offer? What kind of results would I be getting for my people? Right? And we can start, we can put things in the search bar and search them and we can change our expectation day to day. We can change. If you're the kind of person, you're like, I don't see how I can own a business. Well, you can put it in the search bar. I own a hundred thousand dollar business. What does that look like? How do I show up? What am I doing? What? Like, if we could face every day with awe and wonder, that is so much better than just reliving our browsing history. Every day you wake up and you choose to just choose to think the way you've always thought you would, just get the results you've always got. But if you can learn this habit of every day, I approach it with wonder. I put new in the search bar. I imagine new things, I take new actions. Then you can be in a completely different place. And so think about this. If you did this five days a week, if you did this seven days a week, that's 365 changes in one year. You will not be able to recognize yourself. Okay, so what am I inviting you to do? Realize that you've been living in your business, most likely on autopilot, and start. Even if you need to set an alarm on your phone that says think different, that goes off twice a day, just think different and take those goals that you set for your business and put them in front of you, you're like, but that's improbable. Well, you being a physician wasn't probable at some point, right? But choose to keep that in front of you. Choose to think differently, choose to act differently, choose to embrace new things. Remember, if you keep thinking the way you've always thought, if you keep going back to your browsing history, you're going to keep ordering the same book. And the amaz Amazon guy is going to keep delivering the same book every single day. And you're going to be like, stop sending me this book, I want a new book. And he's like, dude, that's what you ordered, right? So let's change that. We're not going to keep taking the same address from the GPS and putting it in and wondering why we're ending up at the same destination. Change it. Change it intentionally. Take new thoughts. Approach your day with wonder. Approach your day like, oh, this is going to be a completely different day. We're going to have a brand new experience. Do that, and it will completely change your life and your business. And when people say, I'm living the life of my dreams, I build the business of my dreams, you can be the person who will say that, too. Okay. All righty. So there you have it. Now remember, you are part of the ontrem D movement, the movement that disrupts the healthcare space. So you don't keep this to yourself. Share with another doctor and I will see you on the next episode of the OnTremd podcast.
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