The Stories of Physicians Who Are Examples of What Is Possible
30 Jan 2026 · 92 min
Podcast bonus session (June 20, 2022) hosted by Dr. Nneka Unachukwu (Dr. Una) featuring multiple physician-entrepreneurs and moderators from the EntreMD Business School. The episode compiles first‑hand stories and case studies about launching and scaling medical and non‑medical businesses (private practices, coaching, regenerative medicine clinic, speaking careers), tangible wins (locations, staff, revenue increases, paid speaking/TED talk, partnerships), common challenges (fear, perfectionism, pricing, hiring, pivoting during COVID), the role of social media, and the value of community, accountability and entrepreneurship education for physicians. The tone is promotional, inspirational and educational; the episode is intended to recruit and encourage physicians to join EntreMD offerings.
Chapters
If your business isn't working the way you expected, it's not because you're bad at business. It's because no one ever taught you how it actually works. We were trained to master algorithms in medicine, but when it comes to revenue teams and growth, we were never taught anything. We weren't even told to figure it out. We just assumed somehow we'd know. Like it would magically make sense. But it doesn't. The era of the seven Figure Physician CEO is here. And it's not about working harder. It's about learning entrepreneurship as a system. The same way you mastered ACLs and pals, you can master the algorithm of building a profitable scalable business. That's why I recorded the seven Figure Physician CEO audiobook. Whether you're building a medical or non medical business, and whether your goal is your first million, first 2 million, first 5 million, first 10 million, this is where the journey starts. There is no Calvary coming to save us. We are the Calvary.
So.
So go get your audiobook now. Www.entremd.com 7Figurebook. And let's rewrite the narrative for physicians starting today. Hi, docs. Welcome to the Entre MD Podcast, where it's all about helping amazing physicians just like you, embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Una. Well, hello.
Hello.
Welcome back to another episode of the podcast. As always, I am super pumped that I get to be in your ears. And today we're going to have an episode like we've never had before. Okay. If you've read the entremde method book, you know that I said that I would have times where I go Google physician entrepreneur, because I'm like, where are the physician entrepreneurs? Where are the examples of what is possible? Who are the people I'm supposed to be emulating, like modeling and pasting what they do? And I couldn't find them.
Right?
This was pre Facebook groups. This was pre, you know, at that point, truthfully, I was such a, you know, super shy, socially awkward, introverted introvert that I really couldn't build those relationships if I wanted, but I couldn't find them. And so because of that, I'm really big on showcasing physicians who are really doing well as physician entrepreneurs. And not a highlight reel, like just the things that are working, but also featuring their challenges, the things that made them nervous, the triumphs they had, but the trials as well. And, you know, we had a bonus session of ENTREMD Live and we got to interview Seven doctors from the ontremd business school. And I really want to share their stories with you because you will get to hear about doctors who, you know, they wanted to start a business and they thought they couldn't pull it off, or they wanted to grow a business and they didn't think it was possible. You will hear from doctors who are, you know, in private practice, doctors who are coaches. You hear from startups, you hear from veterans, and it's such a fantastic conversation. And so I want you to listen into it. I want you to, you know, hear the stories. I want you to find yourselves in the stories. I want you to, you know, get a different perspective of what is possible for you and for the physicians in your world. And I want you to really take the time not only to listen to this and let it change your world, but I also want you to share it with another physician. I say this because there is so much pain in the physician space. There is so much people feeling like they're stuck. They don't have options, they don't have a way out. And that is just a terrible place for someone to be, someone who's invested over a decade of their lives in getting training so they can help people and invest in multiple six figures, right, to get that education. And so I'm all about the emancipation, if you will, of physicians. I'm all about us finding what is possible and leaning into it and creating careers that we love and creating businesses that we love. So share this with another doctor, okay? And lean in. And you may be thinking, well, that's them. That's not possible for me. But I want you to listen to this with a sense of possibility, like, what is possible, right? And, you know, let this just open up something brand new for you. And I can't wait to celebrate the wins that you create because you listen to this episode. So let's lean in and share it when you're done.
Okay?
So again, I just want to welcome everyone to the bonus session. And I, you know, Dr. Una, hopefully she'll be able to come on today. She is at Emory University. You know, during The Entremd Live 2022, she talked about being that we are the Calvary, right? So she's at Emory University speaking to the residents there, the psychiatry residents there. She got a special invitation there, and she's also been giving them copies of the ENTREMD method book. So she is on the road being the Calvary, you know, bringing that change in medicine that we all, all want to see. Tonight's session is Going to be incredible. We have some of the most amazing doctors in this country, and they all happen to also be members of the business school. So it's really fantastic. And they are here with us to share their stories. And I love stories because you can always see yourself in stories, right? Stories are great because you can see, you know, sometimes you have your own fears, you have your own reflections. And to see someone else that's doing so well express the same things is always great. So we're going to go ahead and get started, and we're going to start with Dr. Kana.
Hello.
How are you? It's so good to see you. Welcome.
Thank you. Thanks for having me.
So tell us a little bit about your story. You haven't been in the business school year yet, so tell us a little.
Bit about your story.
Tell us what was life like before the business school? What is it now? And I think it's just impressive that you're already making so many strides after only been in the school for a few months. So we're excited to hear about it.
Sure.
So my name is Malini Khanna. I'm in the Philadelphia area. I started the business school January 2022. So this year and prior to the business school, I had been contemplating starting my own private practice. And it just so happened that I believe it was the day before our cohort actually started is the day I resigned from my position. So, you know, like, I kind of knew I had this business school to look forward to. It was just kind of something that was going to happen eventually. And then it just all kind of came almost. It like fit into a puzzle just happened almost like poetically that I resigned the day before and then the day after we started the business school. So I had a lot of fear. I had a lot of.
Lot of fear.
I was just kind of in shock that I actually resigned. It was just a lot of feelings going on. So when I first came into the business school, I was, you know, I have told other people this, that I was a little skeptical of what I was going to get out of the business school because it was. I was just in a very. Just a very strange state of mind. It wasn't anything that the business school didn't offer. It was just my state of mind wasn't. It was different. It was just really just jumping off the cliff and not knowing if there was water under me kind of thing. So that's kind of how I started is just, you know, scared. So the biggest things pre ebs was just not, not even Knowing how to be an entrepreneur. I have started two other businesses prior to starting my own practice. However, they weren't on a large scale, they were more like side gigs. So this was like the real business, this was the real deal. So I had to get everything together and just make it happen. So some of my tangible wins that have happened since I have become in the business school is that I have a physical location and that was with the help of the business school because I was questioning where I should practice. I was dealing with some non compete issues with my current practice. So again I was just all over the place of what I should do and it was just the community that I had the support just backing me up decision, but it was just nice to have support. So that's a huge tangible win. The other win I can say that I've had is that I've hired some staff and then one of the biggest, biggest wins and this kind of crosses between tangible and non tangible is that I've just come out of my shell. I have been, you know, Dr. Uno will always talk about how she's an introvert. What does she call it? An introvert. Introvert.
Introverted. Introvert. Like I'm even more introverted.
Yeah.
So I'm an, I would say I'm an introverted extrovert. So I actually like to be out and about and networking and get to meet people, but I'm nervous and I'm scared to do it. So this business school kind of like pushed me, kind of like gave me the nudge to be like, be who you are, like go back out there. Like you, you like networking, you like meeting people, you like conferences, you like all that stuff. What are you hiding from? So I was hiding for the, I don't know, four or five years because I was just in a comfortable position and I was just making a salary and I was doing very well financially but I wasn't happy. So, you know, another tangible slash non tangible win is that I kind of came out of my shell and I, I'm on fire. I love it, you know, and a lot of it is social media. So one thing the business school will teach you is how social media, how to be present on social media. The challenges kind of nudge you to learn it. It's not, no one's going to sit there and teach you how to go on TikTok or how to go on LinkedIn. But it nudged me to figure it out. Like, okay, I've got this. Because if I figured it out, anyone can figure it out. It's just sitting down and just committing to it saying, okay, I'm going to figure out how to do LinkedIn. Okay, I'm going to figure out TikTok. Okay, I'm going to ask my 13 year old daughter how to do TikTok. You know, like, it's just, I'm going to ask my young cousins how to do Instagram. It was just kind of putting myself in those positions where I was willing to learn and that's one of the biggest things we do as doctors, is we love to learn. So I was back into learning. Even though it's not medicine, I'm back into loving to learn again. So I would say those are my biggest wins as far as tangible and then non tangible wins. The biggest one is who I've, who I'm becoming in this process. I'm becoming just a person that I can't even put into words, like I'm becoming a very confident professional, which I would say wasn't there when I was employed. I was confident in medicine, but now I'm more a confident professional entrepreneur, if that makes sense. So those are the biggest things. And just understanding that it's okay that it's not perfect, that's another thing. A non tangible win is that I, I think we all as physicians are perfectionists and we want things to be perfect. And I think it's having to let go that it's not going to be perfect, it's going to be messy and you're going to make mistakes. And I've already made mistakes, I've made some big ones.
Okay, but it's okay, I pivot.
That's what you also learn. You learn to pivot.
Exactly.
Make a mistake and you pivot and then you have that community backing you up, saying, it's okay, made a mistake and you see somebody else making the mistake or you know, or you see somebody else pivoting, you just know that it's normal. It's like normalizing the entrepreneurial world, entrepreneurial life.
Thank you so much, Dr. Khanna. That is amazing. And I really, I didn't know you had any part of introvertism in you because you're so, you're so well spoken, you know, that's wonderful. And your peer, you know, your peers, very confident. And like you said, it's what, it's some of that confidence. You are confident in medicine, but not confident as an entrepreneur. And the process of being in the business school has brought that out. One thing that you really, that you said that so many things were great. But one thing that you said that really stuck with me is how you joined the school at such a scary time. Oh, my goodness. Like, you just resigned. You know, now you have to figure out finances, you have to figure out your business, you have to figure out what you're going to do next, and then you jump into the school. So that's a really scary time. So I wonder how much the support of the community, you know, how much of a role it played in helping you to navigate that.
Yeah, the community is priceless, that there's no way to put a price on the people that you meet in this world. Dr. Una has put together just like, you know, all these wonderful physicians that are looking out for each other, you know, in medicine, to get into medicine, we were so competitive to be into residency. We're so competitive to get into fellowship. It's so competitive, and it just. It's just one thing after another. And then when you're out in practice, you're competing to get patients. It's just. This was the first time I just felt accepted and I felt, like, brought up. Like, people want to see me win. People want, and I want to see people win. I mean, I. I've always done my own thing from day one. I've never had that competitive, like, I have my own, like, I compete against myself kind of competition. But now it's like I want everyone to win, and everyone wants me to win. And that feeling is absolutely priceless. It's just I've made lifelong friends. I know it's cliche, but it's true.
I know.
And then, you know, the funny thing, and I think other people in the business school can attest to this. Some people, when they hear us talking about the school, they're like, that just sounds too good to be true. But it really is true. True isn't.
Is.
And it's subtle and it's. And I think that that's something you can't expect, like, day one and that I. I wanted it day one, and I had to kind of sit back a little bit and observe. And I, you know, that would be my biggest advice for everyone that, you know, for everyone to get into the business school, but whoever does start it, is to sit back and kind of observe. And, you know, One thing that Dr. Una says to me, said to us, not to me specifically, but I keep it as it was directed towards me, is that Rome wasn't built in a day. So I keep that saying over and over again because I'm trying to start this massive practice. I Want it to be like multiple offices and multiple cities. And I'm, you know, and I'm just like, Rome wasn't built in a day.
I.
Yeah, that is so awesome. Let's give jazzy hands for Dr. Khanna. I mean, she's already got her building in six months, less than six months. She's already got her building, she's already got her staff. This is unbelievable. We are just so proud of you. And thank you so much for coming on. Do you have any last words you wanted to say?
No, just thank you. Also to you as well. I know you're behind the scenes a lot, but I think having you by our side is also very helpful. So thank you. Thank you.
That is wonderful. Thank you so much. So it is so amazing when you hear about the business school because it's just like, okay, like, can it really be this great? You know, like, can it really be this amazing? And it really is, you know. So for those of you who are wondering, should I make the move? And I've had some people ask me, you know, I'm thinking about doing a private practice. I'm thinking about starting fresh. I'm thinking about leaving medicine or I'm thinking about making a big transition. Is now the right time? And Dr. Connor, in her story, she let you know that it's the right time. When is the right time to start your dreams? When is the right time to move forward? When is the right time to change your life? When is the right time to get the things that you want? And I love how she spoke about finding herself in entrepreneurship and I think a lot of people find that as well. You know, you get. You didn't even realize that you had it in you to do certain things. So it's really great. The business school is open, the link is in the comments. Apply. Even if you're not sure, apply. If you're thinking about it, apply and we will get back with you and we'll have a conversation and we'll discover it together. Now we have the amazing Dr. Toomer who is going to tell us about her wonderful story. I think Dr. Toomer is getting younger. Anybody else feel that way? What do I need to do? See, Dr. Beckett agrees. Dr. Brown agrees. I think maybe she needs to change her practice to get younger. You need to add that in somewhere.
Well, one of the wonderful things that has come out of Entre MD is my moniker now is the amazing Dr. Toomer, which one of the other members of Entre MD Business School said once and it, well, just so I can introduce my. My name is Kathryn Toomer and I'm a family medicine physician who is the CEO and founder of Health, Wellness and Weight Loss Centers. And one of the things that I did was take a program that I used to lose £100 to then apply it to my client. However, when I was working for other people, I could not use it. I wanted to use it and I was getting frustrated. And so that's what drove me into entrepreneurialship. At first, I didn't even call myself an entrepreneur. I started my own practice, I started my own consultancy, but I didn't have a business mind. In fact, I didn't even consider it a business. I was considering it a service and that was it. And then I met Dr. Una at a conference for another physician business person. But the person I was most impressed by was her. And I wanted to do what she was doing because she had a very successful, more than one successful business. And so she was a physician with multiple businesses that were successful. So that's who I wanted to talk to. And we started working together. And immediately I noticed a change in my mindset, my revenue and everything. We worked together first, one on one. But the real change happened when I joined the business school. Mainly what changed was I had this community that I could ask any question anytime and there was always someone who knew an answer. Being in the business school, I met people who were where I was, and so it gave me a clear picture of how far I'd come. But then there were also people who were beyond me, who gave me inspiration to know where I could go. And then I watched people just grow within the school who were doing some of the tasks, some of the challenge we were given, who were taking steps that we were offered and the guidance that we were given, and they were just blowing up in their area. And so it helped me one trust the process, but it also took away my fear and it helped me do things. Scared. I was very confident in my information, very confident in my ability to help people. I was very confident, but I was not confident in getting my name out there. I wasn't confident in even asking for money. I didn't want to charge people for what I did, but the reason I wanted to do this was so that I could free up my time. I needed flexibility for my family, for health reasons, for lots of reasons. What I did reflected the value of what I was doing. The more time and more freedom I had. That is really what EBS has done for me. It's given me so much freedom now. I Can take a week off if I feel like it. Anytime I feel like it, which I'm doing next week I'm going to go to the beach. And for a week, if I am particularly tired, I have flexibility in when I see clients and when I don't. I have Mondays and Fridays are my learning days and my processing days, whereas. And then Tuesday, Wednesday, Thursday, I take four to five hours a day and fit clients in that time. Then something that else that happened is I went into areas that I had no idea I was going to. Now I have a group program which I'd never even considered before. And it's wonderful because it's made me even more confident in business. It's made me more confident in my helping the people that I'd like to help. It made me more connected to others instead of one on one. And you have 25 people and 28 people that you're talking to on a regular basis. You just learn so much about your process. You learn a lot about yourself. I would say I'm not an introvert. I am an extroverted loner. So when I have to be around people, I'm fine. But my natural inclination is to stay by myself. But then I got help pulling me out of that because what that did also it made difficult for me to delegate, which I learned a lot about. It made it difficult for me to hire people because I like being by myself and working by myself. Those were things that I've gotten over that have made a huge difference in just the fulfillment of what I'm doing. It's just really hard to explain, but the level of fulfillment and completeness that I feel now that I didn't even realize I was missing before because I didn't know what I didn't know. And now that I see it, I'll never give it back. Yes, ever. And I have made lifelong friends. I've made sisters, not just friends. I've made family in this process. And that is huge. And the amount of knowledge is just incredible. I'm just floored by the caliber of who are now my colleagues, which I didn't have access to before in all these different fields and many of them in fields that were in the same field. And that's one thing I love. It's like we support each other even if we're doing the exact same thing. We're not doing the exact same thing because we all have our own magic that we add to what we do. And we see that in one another and we support one another. And so there's just no competition. And that's really. Not only is there not competition, there's a lot of support. And so earlier when I was mentioned not knowing how to do LinkedIn or TikTok, I didn't have to learn it on my own. I actually put it in the group and went on zoom calls with people, and I've done them with other people because I do a lot on LinkedIn, so I've actually done zoom calls with other members saying, okay, this is where you put your name. This is where you say, and then I've had people show me how to do TikTok or show me how to do YouTube. And so it's just amazing, their level of support. And so now I just feel like no matter what I need, I have a place to go to ask for it. And if I feel like I'm faltering in any way, which does happen, I get a big boost. I mean, it's a place to be vulnerable. It's a place to be supportive. It's just a place to be all the best of who you are in a space where everyone celebrates every part of that.
Wow, that's so amazing. Can we clap for. Give jazzy hands for Dr. Toomer. Thank you so much for sharing all of that with us. And what Dr. Toomer did, did not say is that she's done a TED Talk. I think you. You've increased your revenue by so many hundreds percent.
You know, within the first two months, there was 600 and something plus percent. Yeah. Which surprised me. Which, you know, I had a little system that, you know, would tell me, but I was really surprised. But I did do a TED Talk, and that was directly related to one of the exercises. You know, it was just. We were encouraged to get ourselves out there because if you people don't know who you are or where you are, then the service that you have to offer is being kept from them. And so I started doing Facebook Live, which I thought I was going to die, but you now. But now I'm sitting here thinking, okay, I've got makeup on. As soon as this is over, I'm going to get on my Facebook Live.
I'm not going to waste this face.
Which I never would have done before. But the other is that because of doing Facebook lives. And then I take my Facebook lives and repurpose them through YouTube. And then I was asked if I had ever considered doing a TED Talk, which I had. It was on my vision board. And so when I was asked, I jumped at the opportunity and did A TED Talk on imposter syndrome, which if everyone knows, my pet peeve is that imposter syndrome isn't real. It's really bravery. That's why it's really bravery. But that has opened up a lot of opportunities for me. I now have speaking engagements. I do paid speaking engagements, which I hadn't planned on doing this soon. I thought that was going to be down the road. But these opportunities keep coming up and I just keep saying, yes, that's amazing.
And it's wonderful how one thing leads to another in business, you know, And I love that you brought up the fact that you. You just wanted to help people. And I think physicians as a whole love serving and they love helping people. You know, I've met almost. I don't think I've ever met a physician who didn't, you know, And I think that once they make that transition to entrepreneurship, that's one of the hardest things, like, you know, giving away services for free. Dr. Dewey mentioned that in the comments. You know, feeling like, can I charge? Should I charge? You know, how much should I charge? All of that. But I'm so glad you're able to work through that in the school. And you brought up another really good point that I love. Sometimes when people think about coming to the business school and I get this question a lot, they say, you know, I'm at one level. Will it make sense for me to join when people are all at different levels? And you brought up. I love what you said. You said I'm able to look back at where I used to be from people who are starting. But I'm also. I also have people ahead of me, you know, so I'm able to be inspired by them. And then I also have people who are, you know, we're at the same pace, so we're able to feed off of each other and learn from each other, and everyone learns from everyone, basically, you know, So I really love that.
And can I just add one more thing? That my biggest obstacle in starting my business was thinking I was too old to do it. And I was 51 when I started my business. Six years ago. Well, seven years ago, I'll be 58. No, I'll be 57. 57 in August. So, yeah. So six years ago, I started my business. And so I hear that a lot. It's too late. And the jump was the best thing I've ever done. And I never. I had no way of knowing where I was going to land. That was the other. It just, it was a leap of Faith, A true leap of faith. But with the way the structure is, the way the business school is structured, it's not a leap and then flounder. It's a leap with lots of hands and lots of mines and lots of parachutes and trampolines and other things right below you so that you just float down to where, or float up and float out to where it is that you're going to go. It's not like you're flailing. And that was actually probably the biggest comfort of the. Well, it was the comfort of the business school because I was scared and everyone kept telling me I was old, so I'm not old, but I mean, but that's just to show what a difference. Six years I could have just not done it. And then where would I be now if I hadn't?
Yeah.
And the schedule you have now, if, if you hadn't done it, there's no way you would have had it. Who else wants Dr. Toomer's schedule? I was like that. I can take a week off anytime. That's fantastic.
I actually took a whole. I took a month off when my father passed away in 2020. And just one last thing and I'll, I'll, you know, let somebody else take over. But my father passed away on March 13, 2020. We had a Covid shutdown five days later. My office shut down five days after that. And so I just shut down and I just said, you know what? I need this time to recover. And fortunately I had everything digitized and online so that I could pivot with the help again of Dr. Una and the school. And so I was able to pivot and maintain my business even though I stopped working for a month.
Oh, wow.
Isn't that amazing? That is amazing. Jazzy hands for Dr. That's my biggest win.
That will always be my biggest win.
To be able to pivot and still flourish during COVID and then after everything that you experienced, that's powerful. That's so good. Thank you so much for sharing. Thank you for being with us tonight.
Thank you.
And we're going to look for you more. We're going to look for you more because we know we're going to see more of Dr. Toomer. Thank you so much.
You're welcome.
Okay, Dr. Brown, are you here? And you know we have some new entrein d business school students that have joined. I want to welcome all the new students that are watching with us tonight. Welcome to all of you. We have the amazing Dr. Brown who's going to share with us tonight, HerMD story.
Awesome. Hi, everyone. This is the best room to be in as a physician. So for me, I would say before ebs, I think one of the things I felt was there was more. And I'm sure many of us know that feeling like I'd worked really hard to be where I was. I just really had this sense of, this is not just write it, it's not, there's much more. And one of the things I really wanted to do was have impact that exceeded the exam room. I saw myself as someone who sort of inspires and encourages people. And so I had this gift that I knew I had, but really had a hard time figuring out how to channel it. So, you know, one of the things I had to do was some work in me, which was, okay, what can I do with what I have right now? And finding my zone of genius, which is I could talk about sleep all day, every day. If any one of you wants to do me the pleasure of falling asleep as I'm speaking, I will be honored because I just got my. I just did my job. Anyway, so. And so. And then, you know, of course, like most people stumbled upon Dr. Ona through a friend, actually Dr. Yinka Skin, and then started binging on her work. And I said, okay, this person will take me there. I just kind of knew because of her philosophy. It wasn't like pushy, overwhelming. And so I joined the school. I went from just saying, ah, there's more, to now starting my own business as pretty much close to being full time. So that there was a question about being a full time employee, but still able to build something of my own, being able to put myself out there, I think, you know, being able to own my message and I'm really getting a chance to just play around with things because I feel like there are no rules in that sense. Like, you can, like, we've heard that word pivot quite a number of times. Like, okay, you know what? Let me give expression to this yearning I'm having. And if I go down that route, it doesn't work. I get to say, okay, at least I tried, you know, and then. And I would say maybe to backtrack one of the things, because initially I was struggling with that decision of okay, I. I really didn't see myself as an entrepreneur. I saw myself as, okay, I would work for these people and they'll take care of me, you know. But then I. I knew with that restlessness, I had to look ahead and say, okay, six months of from now, if I still have this restlessness, and I've not done anything about it. I'm not going to be very happy with myself. So I think regardless if you're on the fence, the thing about it is time will pass. And so whatever decision you make, you have to make sure that in that future, your future self will be okay with where you are at that point, especially if even if all you have is an idea. And, you know, and, you know, another thing that I was hesitant about was, you know, there are people doing so many things, people that are building like, you know, six, seven, eight figure businesses, and here I am, you know, and then there are people who have been entrepreneurs for a while, and here I am. But the beauty of the school is that there are just so many levels, and that person or those people that seem to you to be way, way ahead are also dealing with struggles, you.
Know, similar to yours.
And just the vulnerability we share, the ability to just come and say, guys, I'm tired. I don't even know what I'm doing. Or, guys, I made my first million. You know, like, it's so bizarre. And that space is safe and everybody's cheering you. So that was one community that I felt like, okay, this is the place to be for someone who, you know, who's going, who's looking for that next level. And so some of my wins, in addition to just even launching, calling myself an entrepreneur to start with and launching my own business, figuring out llc, you know, business account, like, things I never. My husband's been like, okay, something, this is you. This has changed you. And even the change that people have seen about me, I've had opportunities to speak on so many platforms, I just lost. I think I've done up to like, probably close to 50 podcasts. And then also now having opportunities for paid speaking, which was something that I really wanted to do. And as an educator, as someone who likes to teach, being able to help launch courses, one of the biggest was being on Baby Center. And so that's been incredible. And then, you know, back again with being able to share all that with ebs, and my classmates are just even more excited for me than I am, you know, and really, I think that's just been phenomenal. I actually just got a call about them wanting to pitch me on tv, and so they're asking if that's okay. So I know where I'm gonna go. I'm going to go to EBS and say, okay, guys, what do you think? What should I do? How does that work with being employed? You know, but really having that space to do that I think has been incredible. So again, if you're on the fence, I would say just do it.
Thank you so much. You said so many wonderful things. And I like the way Dr. Brown says, oh, you know, baby center, that national brand, actually international brand. Yeah, they just called me and you know, now we're even talking tv. Who knows, you know, that's wonderful. You know, from just feeling restless knowing that you wanted to change to now actually actualizing your change not just in your world, in your business, even your husband sees the change, but also within yourself. If you're feeling more confident, you're feeling like, you know what, I have a purpose. I have things in me that the world needs to see. I love the fact that you said I have gifts that need expression and my impact has to exceed the exam room. That's just beautiful. And thank you so much for sharing your story with us. And I love that you said if you're on the fence, just do it. Because you know the price for inaction is actually greater than the price of action. Because you know, Dr. Brown brought up a great thing. The price for inaction means that where you, if you don't do the business school, if you don't invest in yourself, if you don't invest in your growth, if you don't invest in knowledge, where will you be a year from now? You know, so that's, that's the question you have to ask yourself. So the link to join is in the comments. And Dr. Brown, we are so proud of you. Every time I go on babysitter I'm going to be like, well I kind of know somebody higher up so.
I'm.
Going to feel really special. Thank you. Dr. Avy is here with us now. Dr. Avi is just so amazing. She is joining us live all the way from Japan. We need to all stop what we're doing and give her jazzy hands. Everyone please, if your camera's on please. She's joining us all the way from Japan and she has been doing this for years. She's on so many of the live calls all the way from. So when you join the live calls, what time is it in Japan?
So when I joined the live.
Hello everyone.
Anyway, I'm Minako Abe and yeah, I'm joining you guys from Tokyo, Japan. It is, it was 8 o' clock in the morning when we started here so it's actually not terrible. This was a way that I just started my mornings in the EBS school. It was Thursday mornings at 8am for me. I just came into the office a little bit early, then sometimes I would get pulled away and stuff like that, but it actually worked out really great. I would say to anybody who's considering joining EBS is the place for radical transformation. I look at myself a year ago and I look at myself now, and I am a completely different person. I totally resonated with Dr. Una's. Like, I'm an introverted introvert, but if you don't put yourself out there, then you can't be of service to anyone. Right? And same with Dr. Toomer. Like she was saying, you know, well, I didn't want to charge now. And I'm like that too. It's like I want to serve and not charge. I feel so uncomfortable when it comes to business and money and all these things. And my background is I was an ER doctor in New York City for 15 years before I moved back to Japan, where my father has his private practice. And he's getting older, he's 83 years old, and he wanted some help back here, so that's why I moved. But I was perfectly happy in the ER world, you know, I'm sure there was burnout and all that stuff too, but I was happy being like a worker bee. And I figured I could spend my whole life, I go in, I do my shift, I get paid for the work I do, and I go home. And I was totally comfortable with that. Then eight years ago, when my father needed help and I moved back to Japan to help him with his practice, I was completely lost. I had no idea how to run a private practice. What he actually does is we have a regenerative medicine practice. It's called Tokyo Cancer Clinic. And we do cellular immunotherapy treatments for patients. So completely different. Something that's not even available in the States. Right. And so I'm running a lab here, which is we take blood from our patients, we isolate out the immune cells, and we grow them out, and then we retransfuse them into patients bodies, like, completely out of my field, and everything's in Japanese. And I've lived for 30 years in the United States. My primary language is English, so I had to relearn Japanese from scratch. So between that, between the culture shock, between having to manage people, I was completely out of my element. Then after that, Covid hit, especially in private practice here, a lot of our patients were flying in from Korea, from China, from other countries to get this treatment because it's only available here with the shutdown. Japan's Completely locked down. It's still locked down to. To tourists. So, you know, two and a half years of complete shutdown, our patient population here dropped, like, 80%, you know, and we have been really, really, really, to this day, we're still struggling to keep our doors open. So. And, you know, it was at this point I was starting to listen to doctor's podcast, and then I thought, you know, this is what I need. I mean, I am clueless when it comes to business. I'm clueless when it comes to asking for money, and I need to make this work, work. So that was the thing that really pushed me to join evs. And then I was worried that, you know, being in Japan, like, will this really be applicable to me? Right. And, you know, it really has, because it's not just about, like, you know, there are different rules and regulations in different countries, but people are the same. Right? Patients are the same. They want what you have. And if you don't put yourself out there to be able to clearly own your message and to be explained with clarity, this is their pain point, and we can help you. And it's not sleazy. And I always hated talking and marketing because I felt like it was sleazing. It's so against our nature as doctors. We're just here to help. And the money part, that management takes care of that, but it is all integrated. And just to be able to say, no, this is me. I am. I have a service. I can help you. And that all ties into it. So then you can actually really own who you are, have complete clarity of your message. And then this community, the EBS community is. They're so supportive. Right. There's not a more supportive space that I think you can be in as a doctor, because they know what it's like, and you're not alone. I think this is what was so, so valuable for me and that. And just embracing the discomfort. Right. I was already in a time zone, in an environment that was completely uncomfortable, and it was really hard, for sure. But EBS has also taught me just to embrace it, embrace the discomfort. So when I'm out there talking, I do a lot of talking to patients, trying to bring them the message and just being okay with being uncomfortable. And then eventually you kind of get used to being uncomfortable, and then you realize that if you're not uncomfortable, then you're not doing enough. Right? Yeah. So these are just some of the things, and I've done so much in this past year that I just never would have if I hadn't joined in addition to helping manage the lab and the clinic and being a better boss, being able to talk to people, you know, I'm being better at talking for sure. I think when I first started, right, I totally bombed this talk on stage where I was talking and speaking in Japanese and I got a lot of negative criticism and I would have just crawled into a hole, but instead, you know, I came to EBS and everybody was so supportive. I said no, you know, you pick yourself back up and you go back out there, you do it better. You learn from your mistakes, and there's no one, nowhere that you can be that was more supportive for that. So I'm much more confident in speaking. I started one on one coaching for clients who are suffering from cancer. And I actually started a live course, which is something that I did, a 12 week course with one cohort in the United States, one court in Japan. And it's something I wouldn't have even thought of doing before then. Now what I'm doing is I'm consolidating it and creating an online course. So, you know, like really starting from zero, from starting my own website, starting my own blog. I always hated recordings of me or just hearing my own voice, but being comfortable going on as a podcast guest, live recordings like the Facebook lives and doing recordings and putting myself out there, it was so uncomfortable. But I'm so glad I did because now I am more, you know, in my community, becoming sort of more of a household name. From moving from obscurity to becoming a household name. And that is the goal for us to get ourselves known, get our businesses out there so people know people can't come to you if they don't know about you. So I just wanted to thank everyone here and for my wonderful classmates, for Makeda and Dr. Una, because it's truly, truly been transformational.
That is so amazing. Oh, my goodness. You said so much. I mean, the personal growth and doing things afraid. All of the things that you never would have seen yourself doing, you're doing it. Even how you pivoted your business, that, that, that work keeps coming up tonight, doesn't it? The pivot, how you're able to pivot your business with COVID shutting down and, you know, Tokyo still being close to tourists. But all these, all of these wonderful ideas came. And I love that you talked about the marketing asp. Most people, not just doctors, but most people feel like selling is sleazy. You know, it's kind of like, oh, I don't want to bother people, but you're actually helping people. You're actually. They're looking for what you have to offer. And like you said, what you're offering is so. It's not even offered in the US So you have that gold mine there. Imagine if you didn't go out and tell them. So I love that you've been able to do that. That's wonderful. You should be so proud. I mean, we're proud. That's great. Thank you so much. I think one of the things that is so great about you, Dr. AB, is that you kind of push through a lot. Like, each barrier you just push through, you got another barrier, and you push through it, and you got another barrier that you push through. But you also mentioned the support of the community, and I think that had something to do with that as well, if I'm not mistaken.
Right?
Yeah. Yeah, for sure. Now, the community has been really beautiful and really wonderful and inspirational. Like some of my classmates have said, everybody's at a different level, and you just learn to go at your own pace. Sometimes you might feel like, oh, my gosh, I'm so far behind. This person's doing so great. But just compare yourself to yourself, where are you now? And where are you going? But it's great to see people who are ahead of you, because then you can look up to them and follow in their footsteps, Right? And then you can see people who are just starting out, and it's. It feels good to give back. So it helps if you can be kind of a big brother or big sister to somebody else, and then you've got big brothers and big sisters who are also ahead of you. So I think that's another beautiful thing about the community.
It really is.
Thank you so much, Dr. Ab. Thank you for joining us so early in the morning, and thank you for inspiring us. You really inspired us all. Thank you.
Thank you so much.
Okay, so now we've heard this word support over and over again about the community. So one of the things that makes entrepreneurship so. I don't want to use the word scary, but one of the things that makes it scary is that it's kind of an alienating thing because you can't really talk about your business and your business ideas all the time, can you? I mean, can you talk about it with everybody? No. I mean, there. Even your spouse, even your friends, even your family may get tired of hearing about it, but in this community, you're able to express. You're able to be vulnerable. You're able to really, literally, you know what's on your Mind, you can post all the time and I just want anyone that is out there feeling like, you know, will I be supported in this? What if I don't know what to do? What if things don't work out? What if I fail? I. I spoke with someone today and they were like, what if I have a financial loss? That was their fear of having a financial loss in their business. Their fear was failing in the business. But when you have this level of support and Dr. Toomer gave a very poetic picture of falling, but you're not just falling off the cliff into an abyss. You're falling into hands, you're falling into parachutes, you're falling into mattresses. I shouldn't say that she said it more poetic than that. You're falling into care. So that's really powerful. Business school is open. The link is in the comments. If you're thinking about it, go ahead and apply. I'm going to go ahead to Dr. Nako.
Hello.
Hello, hello.
Hello.
This is our sage. This is our powerhouse. When she enters a room, you notice.
This is why I come to EBS because they make me feel like I'm 10ft tall. I'm so excited to be part of this conversation. Why am I the stage? I'm so grateful to have Dr. Tooma represent those of us who've been on this journey for a little bit longer. Thinking about I actually interviewed Dr. Una when she applied to residency. So I'm kind of long in the tooth and super, super, super proud of that opportunity. I first encountered EBS when I was invited to be a speaker to the class early on the first group and I'm a pediatrician by training. I have my MD, I have an MPH. I also have an MBA. So I actually have a full on $100,000 business degree. But I am a student of EBS and so I came to the group the first time to share some of the journey that I've been on. I've been faculty, I've been in academic medicine. I am what is called an intrapreneur where I have been able to grow in employed medicine for almost 30 years and been able to thrive in that space, which is a challenge to a lot of people. And what I've done over the years is really give people tools to navigate that space much like I have. So I haven't really been in the entrepreneurship space per se. I've been more in the, you know, how do you capture the value of Dr. U Incorporated? Right? You're the CEO of your brand and how do you make your brand such that you understand the value and you project that value so that those who you work with, either they employ you or you are offering a service as an entrepreneur, they understand what value you bring. And that's a conversation that's going to be very important as you embark on this journey. Because we challenge with, oh, my goodness, can I pay? Can I charge people? And you've heard that mentioned by some of the doctors who've already spoken today. And the thing that you talk about is not about your hourly rate, because we're like, well, if I was seeing you for an hour, I would charge you X amount of dollars. No, you have to think about the transformation that you bring to people's lives. That's what I want to talk about, the journey of being at ebs, that it brings transformation, as you've already heard, why did I decide to sign up? After having been a teacher, I thought the word that has also been talked about today. I have been doing this stuff for a while. I do it for free. I do it for work, for the people that employ me. But can I encapsulate that value and have it bear my name and my brand? Because I have been supporting people, have been guiding and coaching physicians for years and years. But I was just like, well, that's just what I do, right? And the question is, is there a way to distill that into a business, right? That it's something that I own and I put my brand on and I can hold onto it regardless of what happens in the organization, you know, And I thought, you know, I've gone to business school. I know the language of business, but that didn't tell me how to capture this, right? Because I thought there was medicine and then there was business, right? So now I'm in the C suite. So I'm part of the P and LS and the strategy meetings. That's what I got from business school. How does that advance me? How does that secure me going forward? So everybody, you know, there are people who work, you know, in an institution and will continue to do so. Dr. Funke has done amazing things with a 0.8 FTE, right? So she's still bringing value to her institution, but she's also creating and establishing her brand, which she can take going into the future. And that's what I wanted for myself. And I wanted accountability partners, and I wanted a space where I could just share the things. I'm like, I do this, but. And they'll say, yeah, you know, that's a business, right? You Know there are people out there who need that. I'm like, oh, yeah, I guess I could do that as a business, right? Because I just do it. It's just, you know, doesn't everybody do that? No, apparently not. Everybody doesn't. Does not do that, right? So being in this space helped me to have that conversation in a way that was encapsulated. I'm like, I speak. I've been speaking for years. You Google me, I'm on cnn, BBC, all over the place. And I've been doing that for many, many years. But could I be a speaker? Could I get paid for doing that? And I just hadn't thought about it. It's just the thing I do. So you call me to speak. I'll be up there speaking and telling you what's my jam and how can I help you? Da, da, da. But I came to ebs and in that space, just in the space, right? The osmosis of the space, you started to think, well, you know, that can do this a different way. So I went to the last retreat, and I'll just tell you the story.
Of my big win.
And I'm sitting there and I've been invited to speak, to be a graduation speaker for the Master's in Medical Management program at Carnegie Mellon University. First of all, mind blown. Like, really? You want me? Okay, yeah, let's do that. And they're like, oh, can you tell us what your fee is? And I was thinking, I don't want them to withdraw this opportunity. This is. I'm sitting at the EVS retreat and I said, shoot, I'm going to tell them what I want. And I told them what I wanted. And how about five minutes later, they're like, we will make sure you got it. And I'm thinking, this is a thing, right? The mindset shift that you experience. And I've been doing this, I've been coaching people, I've been doing that, But I hadn't actually thought about how do I codify this for myself, right? How do I make this in a way that is. Captures my essence, brings my authentic self to service in a way that is sustainable. Because if you serve and don't get, you know, and you don't earn, eventually you burn out and you let it go. But as you. You know what? One of the things we say a lot at EBS is you want to earn. Serve and earn. And because if you keep calling me to speak and you're not paying me, I'll be like, listen, I got swimming. I have you Know, my nails have to be done, but if I figure out how to get paid for it, then I'm more willing and more able to make space in my calendar to serve a bigger population. So I'm a speaker now, a paid speaker. To my own amazement, I wanted to be a. I've been a coach because I've always coached people. But now people are like, I want to pay you to be my coach. I'm like, really? I don't really have time for that. No, I want, you know, so I have people reaching out to me because I've been on all these podcasts and they're like, you are the coach I want because you know the space I'm in and you know what my pain points are. And so I have at least three people who are telling me, I need you to be my coach. And I'm saying, do I have time? Okay, yes, I have time. I can make this time because I can put other things aside. That's the magic of the community. And I just want to close by saying, I do one on one coaching because I coach people who are employed and so their nuances are different. But you want to be an entrepreneur. The lessons are universal. And being in a group like this where you can learn other people's lessons, you don't have to make all the same mistakes yourself. You can learn from other people's experiences. You can learn that pivot looks like this. You can learn that falling into supporting hands looks like this. So I'm not afraid to come out and say, okay, people, this is what I'm doing. And I don't know what it's going to look like. But so and so said something and I'm just going to take a chance that my sharing and somebody in there will be like, hey, have you thought about this? And that's that key that you were missing. And so there's a different. It actually has a different power having that the group. And so thank you for letting me share my story. If you're thinking about it, just do it because you are going to be six months older and you're going to be one year older anyway. And if you don't, what are you going to do instead?
Wow.
Now we all see why she's a paid speaker, right? That was amazing. Thank you so much, Dr. Anako. It was powerful. And, you know, I just love the transition that you spoke about because you said that you had an MBA and $100,000 MBA, not just any MBA, but you still came to the business school. Can you Expound on that a little bit more. What made you still choose the business school even though you had an mba?
I think really it's the energy of the business school. We call it a marketing stew when you think about all the different ways you market yourself. But the entrepreneurship stew of being in this place with everybody who are physicians who have come through the same path that you have, we learn things similarly, and we have a focus on serving patients. But in this space, this particular space, everybody is navigating this path together. But in business school, I'm with people who've been MBA since they were 21, right? And they've been doing spreadsheets and all of that. But how do I learn to hire people because I've been employed, Right? How do I learn to build a team? How do I learn the systems that I need?
Right.
The MBA doesn't teach you that. They assume you know that because everybody else knows it, and you're just kind of like, oh, yeah, yeah, that sounds right. But mostly what it helped me do was that I can have different level of conversation in my own organization. And I'll tell you, my, my mba, University of Washington has a focus on entrepreneurship. It does have that focus, but it doesn't have focus on entrepreneurship as a physician, because there's a physician mindset that you have to navigate to get across this different mindset. And what the EBS does is that it speaks specifically to this physician mindset. And so that, that's why it was valuable for me, despite the fact that I already made the other investment, that this other investment actually added the icing on the cake and helped me to propel and helped give me accountability partners and most of all, supportive partners.
That is so amazing. Accountability is everything in entrepreneurship, isn't it? And one thing that I love about the business school is that we're a school of action. It's not all about theory and courses and, you know what I mean? You know, because at the end of the day is the action that's going to make the difference. But how easy is it to act when you don't have accountability? You know, you need the accountability to be able to do all of those things. So, you know, I see in the comments, you know, that you're an inspiration and you definitely are. We're so proud of everything that's going on. We're so proud of. We can't wait to see you more, you know, doing your international speaking. And now you get to say, well, how much is my time worth? You need me. How much is My time worth. And I, like Dr. Khanna said, you're supposed to ask them what's their budget first. So their budget may be even higher than what you want.
I did. Their budget was lower than what I wanted. I asked for what I wanted anyway.
And she asked for what she wanted and she got it. That is powerful. Thank you so much for coming on today and sharing your story. Alrighty. So like I said, this is just the tip of the iceberg. The accountability is just the tip of the iceberg. Learning from one another is just the tip of the iceberg. Learning to navigate sales, learning all the nuances of business, all of the things that is involved is just the tip of the iceberg. Any questions that you may have, please apply to the business school and we will get in touch with you. Now we have the wonderful Dr. Sable. Dr. Sable, we are so glad to have you here. Tell us more about yourself.
Thank you so much for having me. I definitely feel honored that I've been asked to kind of share my story. After all the wonderful speakers tonight, I don't know if I can tell you anything new because they have summarized the essence of what I love about the school. But I guess everyone's story is a little bit different. I come from a background of dermatology. I actually have owned my practice for 12 years. And you would say that actually I'm very humbled. But we are very successful. I started with two part time and one full time employee and now we have 40 full time employees 12 years later. So, I mean, it's very humbling, it's wonderful. But I actually, for the past two to three years, it was before the pandemic that I started to feel burnout and I felt that I had to work really hard to still like my job. And we were growing and we were adding more providers. But honestly, I really actually just was thinking about selling my practice. The reason why I was thinking to find some alternative options because I really love what I do. But honestly, I couldn't really share my experiences. I couldn't really ask anybody around me the questions I had or even just to discuss problems I was having as an entrepreneur and in my practice. Although I do have another physician, he has no desire to be the entrepreneur. He just wants to come to work and he loves what he do what he does. And so I kind of felt alone. And I thought that, you know, the things I wanted to do was really odd. I wanted to grow my practice. I wanted to figure out better ways to do things. I wanted to kind of make it more effective. I wanted to be more helpful for my employees. I mean, I just. I wanted to do so many things. And people kept asking, why are you trying to do this? You're already successful, why are you still trying to grow? It's a pain. And I feel like that there is a need in the area where we live at. And I still wanted to continue to practice, but I just didn't see a way to actually continue. And then the pandemic hit and we had a few months at home because they wouldn't allow us to practice. And so I started to look more into different options and coaching. And I did join a coaching group where I felt that that was not what I actually was looking for. It was more of a personal coaching, which I think is really, really important. But it was not something that I thought that as an entrepreneur was very helpful for me. It was not what actually I found in Entre MD that it was offering. So I kept looking, kept searching, and I did bump into Dr. Una in one of the. And I kept reading her comments and. And then I started to listen to her podcast and binge listen to her podcast. And I thought that she is a person who thinks like I do and I want to follow her footsteps. See, very pleased. And then so I did her anthro MD live actually exactly a year ago. And then there was no question for me after that that I needed to join this group of physicians who think the same way I do. I all of a sudden, I didn't feel the oddball, I didn't feel like the outlier. And so that was my number one reason why actually I joined. But in the journey, of course, I benefited so much more from the school and the community. Of course, you know, everyone talks about it. It is absolutely unparalleled. It's not only that our, you know, when we go in person MAST retreat is absolutely wonderful and it fills you up. But we do different level of mastermind, right? We have the entry level, we have the people who have owned their practices.
For a long time.
So we break it down for everyone's personal needs. Initially, I was a little bit hesitant about the group format. I wanted Dr. Una all for myself. And then I actually learned over the months as we do meet once a week. And I learned very quickly that in fact I get multiple Dr. UNAs because everyone's input comes from their own personal experiences. So you can't really replace that. And although of course, Dr. Una's experience and her expertise is amazing, but the way she leads people and the way she coaches on a weekly basis. You can learn so much from it. And I thought I'd talk a little bit about my other personal situation. I do have four kids and I thought that, well, a program like this is just going to be super overwhelming. And there is no way that with practicing medicine and managing kids, lives at home, that I can actually pitch into this program. And long behold your classmates, push you through. You really feel like that you can do this. And so that accountability is really, really strong. I am that kind of person. If my girlfriend is going to the yoga class at 5:00am, I'll go. I will not let her down. It's the same idea. You don't want to let your classmates down and you want to keep up. And to tell you the truth, there is no way to do everything because the program is very rich. But you get out a lot. You want to tell yourself that, okay, well, this is what I can do at this situation. But a few months later, you'll remember what that was. And then you kind of step by step, you push yourself forward in the path of, of improvement and scaling. No matter where you start, even if you're still employed somewhere else or even if you want to stay employed somewhere else, or if you have a business idea that is just at the seed level, no matter where it is at in its development, it is very helpful.
Thank you so much, Dr. Cha. I love that. Can we give Jazzy hands for her? Thank you. So I love the fact that you brought up that you already had a successful business. If I'm not mistaken, I think your business was already a seven figure business when you came into the business school. But she had a desire for more. She had a desire to learn better ways of operating, she had a desire to learn how to be more effective. And she had a desire to grow. And I love that. So if there's anyone that's contemplating the business school, but already is in the seven figure mark, it's already has a certain level of success. I'm glad that your story lets them know that there's more and there's. Yeah.
The way Dr. Uno moderates the sessions is really she so beautifully, so elegantly provides for everyone nuggets and homework, you know, so you feel like that you are benefiting, you know, not only a person who's just about to start out. So. And I do think, because I have 12 years under my belt in this practice, I feel like that, you know, when you are in the daily grind and you're going through seeing patients and doing your Entrepreneurial things to have a group of people who think the same way and you can actually throw out questions to them and you get all sort of suggestions, all sort of, all sort of opinions that you didn't even think about. I think that's, that's actually priceless.
Yeah.
And I, that priceless word has just been coming over and over again when you talk about the business school and especially the community price list. Unparalleled. Can't find it anywhere else. You can, can you find other business schools? Absolutely. But the community, Dr. Una, all of those components that make on trendy business school are priceless. Thank you very uni. Dr. Sepa. Thank you.
My pleasure.
Thank you.
Have a great day. Thank you. Now I am going to bring on EBS Oprah. If you don't know who EBS Oprah is, then you would have seen her at ontramd Live. She's so beautifully did the graduation. She kept us entertained, she kept us captivated. We were engaged. You know, she did such a wonderful, wonderful job and she is a wonderful physician. We are so blessed. You know, I think I can use that word to have her in the school. And you know, I just want to know as I'm bringing her on if there's anyone that has questions about the school. Maybe you're watching. You're like man, this sounds great but you have a question. Go ahead and post your questions in the comments. I'd love to answer whatever I can, but I want you to know that this is a safe place. I want you to know that this is a place where we are going to help you build your dreams. Even the dreams that you're not aware that you have. Even the ones that are still under development between the weekly sessions with Dr. Una, the private Facebook group, the live events, all of those are geared to, towards helping you build your dreams. We are committed to that. So we, all we're looking for is people who are committed to themselves. Just, just have confidence in yourself. Bet on yourself that you know what? I'm going to make this happen for myself. I'm going to try. I'm going to take a chance. You know, Dr. Uno often talks about her 90 year old self. What would your 90 year old self. You don't want to be in regret at 90 wondering what if I had tried? What if I had done that? This, how would it been? Now we are going to bring on our wonderful, amazing EBS Oprah. I have to tell you something funny. Every time Dr. Ona is like, oh, Makeda, can you moderate this I'm like, why can't EBS Oprah do it? I don't say that to Dr. Ona, but I think to myself, she's so good at it. So great to see you, Dr. Beckford.
Thank you. Thank you. Thank you, Makeda. Thank you to all who are on today. Makeda just basically in her last few statements, just talked about all my points. So I'm Dr. Tamara Beckford. I'm an ER doctor by training. And as someone was asking, can you still work full time and still do this? Yes, because I am going into the ER tonight to take care of the people in Houston, Texas. And I am a proud student of the on Trembi Business School. I am entering into year three on the 27th. Is that a 27th? Yes, entering into year three. And I'm happily doing so. So I'll tell you my story. So I'm the founder CEO of youf Caring Docs. I am a speaker and also I am the paid speaker and I am also the of the Dr. Tamara Beckford show where I all of this started here at ebs. So none of this happened prior to ebs. And with my show, I get to highlight a lot of you, all my colleagues who are doing amazing things inside and outside of clinical medicine. So backtracking now to entre MD Live 2020. So prior to that, I had been practicing for over 10 years and was just in a fog. I know a lot of you guys know that feeling where you're doing, you've already gotten your degree and you're doing the daily grind. But you know, as Dr. Funke also mentioned that there's more, you're destined for more, you just didn't kind of know how. And you're looking around and not sure how to do this. And then entrepreneurship is one of the thought process that came to my mind. But I'm like, I don't know if I'm an entrepreneur. I don't know if I can do entrepreneurship. So I think one of my friends told me about this Entre MD Live and I said, okay, I signed up for it. Now at this stage, I do not want you guys to be jealous because I'm going to show you guys this right here. So this is what we got when we went to Entre MD Live 2020. So this is my Entre MD. Do not be jealous. Yasi says we get bigger cups in Entre md. So I was a proud, proud attendee of the Entre MD live in 2020. And Dr. Toomer was there and you know, Dr. Toomer gave us this powerful message too. And she says, progress over perfection. And we were all like, whoa. Because one of the things about being a physician is that we have this air of perfectionism with us, right? I want to do this, but it needs to be correct. Before I launched, before I did anything. So once she started mentioning the progress over perfection and that yearning that I had inside, another thing I had to do. I don't know if you guys also listened to Dr. Alicia Shelley when she was at the graduation, she said that. And also Dr. Antolu, I had to invest in myself, right? So a lot of times we want to be better, we want to do better, but then we don't want to invest to become better. So we keep looking and say, I'll just tinker around and continue. Now a lot of people who have done that, unfortunately have stayed either where they are the year after once they did not invest in themselves or they just decided not to do anything overall. So that was one of the first time that I had to open up one of the barriers to entrepreneurship, which is what investing in yourself. So I was excited to pay my money. Not re. That was not like a part of my mindset at that, you know, But I was actually excited. So excited that I filled out my application. I mean, I know how to spell my name. I really, I do. I'm telling you guys, I. But that day I. And I know my email address too by heart. But I screwed it up on the application and I was freaking out and I'm like, how do get in contact with these people? And you know how Dr. Une, she's like, don't worry, we'll get you. We'll get it figured out already. I'm already high strung freaking out. So that investment started, started with the school, knowing that there's growth that's going to occur, right? We have different periods in our lives where we grow, right? You got into med school and you grew and you became a doctor. And then now the years where you're working and then you have other parts in your life too, right? Marriage and maybe starting family, you know that there's a change that goes on. But that change when you're investing in yourself is a different change. Like Dr. Soronto said, it's like an unparalleled change within yourself. So I was super excited. And then Dr. Una says, now you got to go out there and speak. Okay? But not only that, I need you to go and make a video, like a three minute video. I mean, I can make three minute Video talking to the camera. Nice. But now I need you to post it on Facebook. I said, what, is she crazy? Post it on Facebook. I've been hiding on Facebook. Let me tell you, I had wiped out my entire Internet presence up to that point. I paid a company to wipe out my Internet presence. I was one of those people that hid, hid, hid, hid. You will not find anything about me. And she wants me to go and put my video of me talking on Facebook where people that I went to school with, people that I work with are on. Is this woman crazy? Oh, my gosh. So I did the video, and this is August of 2020. Now, you're not supposed to be able to hold your breath for three minutes, but I did. I don't know how I got that video done. And I placed it up there on Facebook and I ran. And that video, I still keep it up there because it shows me where I was to where I am now. Now, from that time on, she said, go out and start looking for speaking opportunities on podcasts. And as we talked about, I mean, I'm pretty sure that when it comes to speaking opportunities and even podcasts, with the podcast that I even started, I've done over 150 episodes. And that's talking to you guys. 150 of my colleagues, sharing your stories and your amazingness. Right? And then the podcast. I've probably been on over 50 podcasts myself. So now that's almost over 200 podcasts. And then I started putting out information because as we said, we are the ones that we have the information info, so we need to put it out there. So all people who are given this false information, they're. They are the ones with the expertise. We're the ones with the expertise. Right. We're the ones with the training. So let's flood the market with that information. I mean, I don't think Dr. Una meant to tell me to flood the market, because I surely did. I put out stuff all the time, and I'm speaking all the time to the point that, you know, we talk about some of the wins that we have in Entre md And one of the wins is me finding my voice. I did not know that this is something that I could do because this crazy woman was telling me to put videos out on the Internet. Is she crazy? You should see my. If you go back and look at the. We have our recordings of all our classes. Look at my face when she said that. And then I smiled. That's why it was not. Because I thought it was Funny. And then I have continued doing. So now I get to do, like we said, paid speaking. I am, you know, putting myself out there and then I'm being connected. So this is something, this is brand new. So you guys are the first hearing it. So I got contacted by LinkedIn as their creator. LinkedIn is like, we would like you to be part of our launch our creators program. Because you're doing so many great things on LinkedIn. So we're giving you any of the new access to anything that they're now will put out. Like for example, if they have a new platform, product type thing, then I will get access to it first on how to use it to continue doing, creating programs. Because LinkedIn is just happy with all the content and so on. So LinkedIn gave me access in October of last year and since then, almost every week, done alive. And that's why I get to highlight you guys on the Dr. Tamara Beckford Show. So a lot of things are happening just for me. One, investing in myself taking that step, filling out the application almost incorrectly. But I finally got that part figured out and just really putting myself out there now. You know, there are so many wins and a lot of it, we have a lot of tangible wins. I mean this month alone I have four speaking engagements. That's just this month alone. And one of the things that EBS does is that it keeps you in action. And how does it keep you in action with the challenges? Sometimes you are doing your challenges now along with your colleagues weeks, but you might not see the fruits bearing from your challenges immediately. When you think that I don't know if this is for me, then you start to see the fruits that bear from the challenges that you did 30 days ago. So we'll have like 30 day challenges like ask Speak, Speak, Ask speak. You want me to ask? You know, and then we have to get, we have to get through that mindset that asking is begging.
Begging.
We're not begging, we're asking. When someone wants to take advantage of your service. If they don't know, like we said, that you exist, you have to ask them, let them know, by the way, my service exists, would you like to try it? And that those are some of the mindset shifts that we get over here. And then one of the points that I also want to make is about.
The community that you've been hearing.
Now our classes are held on Wednesdays. So one of the things about Wednesdays, right, Wednesdays are considered the hump day. If you think about it like isn't Wednesday the time when we're just like slumping. I can barely make it through, can barely make it through to get to the end of the week. One of the beauty about our classes being on Wednesdays is that you get powered through. So you're already done half of the week. Week, you get powered through to the second half. So while others are looking forward, like, I can't stand this, I can't wait until Friday. We're like, oh my gosh, there's so much more I can get done between now and Friday. It really pushes you, it energizes you to get a lot done. And the support from the, as we said, the support from all your colleagues, it is amazing right now the wealth of info that's in that Facebook group. It's unparalleled, we've been saying, but it truly is unparalleled. I mean that group is gold. It is absolute gold. And I think that there were times I'm just going to address this one thing and then I'll go. I remember someone asking while we were in the on Trend Live, they were asking in the comments about like, you know, well, are you going to learn about like I guess maybe finances? And they're talking about like the standard book like Dr. Anyoku talked about earlier. Like, you're not going to get that. Here is your profit and loss statement. And are you going to need you to figure that out and bring it back next week? No. But you have the benefit of having doctors who have entrepreneurship and businesses from so many levels that yes, you can learn that. Because I'm pretty sure if you ask Dr. Szabo, hey, you know, I'm not sure how to go about this. She has 12 years of experience of running her business. She will fact trigger out a way there. As Dr. Toomer said, a lot of colleagues have jumped on one on one zoom calls and went over techniques with each other. Let me show you. I've personally had a couple of my colleagues do that. How do I do this? How do I do that? And one of the additional benefits of being there is that you have colleagues who see in you way more than you see in yourself. And that is amazing. I have made such friendships here. The Dr. Tamara Beckford show is named it because of my colleague. She told me this months ago. She said, you need to change me. I'm like, I don't know, you feel very insecure. But she says you need to change the name. You find and you learn how to own the things that others see in you right here in this Business school, the growth is amazing. Even if you go and you listen to some of the. We have on the YouTube channel, then Dr. Una has the ebay.
Yes.
You'll just listen to just some of the videos that just probably 20 minutes, 15, 20 minutes of people who've been in the school for just maybe even three months, and you'll see the amount of growth that can occur in just three months. So should you join the business school? It depends. What is it that you want for yourself? You know, what do you see?
You don't.
Do you have that yearning? Is there more? Do you want more or do you want to stay the same? I know for me, I want more. And therefore I'm doing year three.
Thank you so much. Dr. Tamara Beckford. Did she just say LinkedIn? Like, it's Johnny from down the street? She said, oh, well, LinkedIn. LinkedIn reached out to me. Like, LinkedIn reached out to her. Like, hello, hi. This is LinkedIn. So, you know, the beauty of this, Dr. Beckford, is that you don't know where it's going to lead. You know, they. LinkedIn might have you become an ambassador, a brand ambassador. I mean, for them, for you to have so much content that they notice you, it's amazing. And then that content came as a result of your involvement in the business school, doing those challenges. That's one of the things I didn't mention. Anytime there's a challenge, everyone's like, oh, God, what is she gonna have us do? Are we gonna eat frogs? You know, you don't know what it's gonna be, but you know that if it's eating frogs, those eating those frogs is going to grow my business. We're at the point that whatever Dr. Una says do, we're gonna do. And it has just been phenomenal. And it's been phenomenal to see your growth and everything that you're doing. But, you know, tonight's been amazing. Thank you for everyone that came on. Thank you for all our wonderful speakers. You all were so amazing. Thank you for sharing your stories. Thank you for your vulnerability. Thank you for inspiring us. You know, I'm like, hey, I need to do more with my business. Now that. Now that I'm hearing all of you speaking, it's been amazing. And I want to challenge anyone listening. Take a chance on yourself. Take a chance on yourself. You have no idea what the next six months can be. What if. Take a chance on yourself and see what can happen. The possibilities are endless. How many times tonight did you hear someone say, I didn't even know that.
Was going to happen.
I didn't even know that was going to happen so many times. You know, Dr. Tamara Bedford didn't know that she was going to be a paid speaker. She didn't know what LinkedIn was going to contact her. She's. No, wait, wait, did I say paid speaker? Sorry, international paid speaker. She has international speaking gigs out of the country. I mean, just amazing. Dr. Beckford, do you have any closing words for us?
Sure.
I will say to you that there are a lot of people who are. Well, I don't have a business. I don't know if this is for me. As Dr. Funke said, if you have something inside of you that you know that it's more, and that's something that you would like to grow, the business school is also for you because it can help to pull that out of you. And if you are like the pivot, the word pivot, you've heard it a couple of times, it's real. You know, a lot of times in medicine we get stuck because we are trained to have all the answers before we make the decision. And with the business, it's different. You have to really unlearn a lot of what we are. I was going to say forced, but I mean, that's just what has been ingrained in us for the 10 years of training. You know, in order to do this, then you can't take a leap of faith. You know, you have to be exact. The business school allows that ability to do those leaps of faith. And then you find out during that time all the talents that you have within you. I didn't come into business school as a speaker. I didn't come in saying, well, I'm going to be a speaker. I came in here thinking that I was going to do a telemedicine business, honestly. But I recognized during the time once, what is it that I want? Like, what is it that I want from my family? What is it that I want for my life? And during that process, this is what emerged. I did not think that I would have been good at speaking. No, you know, but here I am. And guess what? You're not stopping me. It's just going to continue growing and growing as we've been saying. And, you know, this is my motto now. The best is yet to come. And I feel like it's the same for you. All the best is yet to come. So let's help you pull out all that's in you and then bring that greatness to light. Whatever it is, if it's in your entrepreneur or whatever business it is. The best is yet to come.
All right, wonderful. Thank you so, so much, Dr. Beckford. That is a wonderful wonder way, wonderful way to end it. And the best is yet to come for everyone here, everyone listening to me, everyone seeing me, the best is yet to come for you. So make the decision. And make the decision well, like Dr. Uno would say. And like, as another thing Dr. Uno says, how do you know EBS is right for you? If you're thinking about it, if you're thinking about it, at least apply and then we'll go into the details of that. So thank you everyone for coming in. If you're watching us live, please let us know. And I am looking forward to meeting all of you. I'm looking forward to answering any questions. Hello@entre md.com it's how you reach me if you have any other questions after tonight. And Dr. Unna sends her love. She sends her congratulations to all of the speakers. I think we need to do these often because when we do them, we hear all kind of things that we didn't know before. Like, this is my first time hearing about LinkedIn. Dr. Toomer had surprises. Dr. A.B. we didn't know you're doing all these pivoting. We need to do these more often. Thank you, everyone. Thank you for our amazing speakers and you all have a wonderful, wonderful night.
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