Why Are Their Businesses Growing Faster Than Mine?
30 Jan 2026 · 18 min
Dr. Nneka Unachukwu explains why some physician entrepreneurs' businesses grow faster: different starting points, willingness to do unglamorous work like consistent marketing, and timing. She advises owning your lane and doing the work others won't.
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Hi, docs.
Welcome to the Entre MD podcast, where it's all about helping amazing physicians just like you, embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Unna.
Well, hello everybody. Welcome back to another episode of the On Trendy podcast. We are going to have a Come to Jesus meeting this morning. Well, it's something that I've been thinking about, right? So this is to be fair to everybody who's an entrepreneur. You know, you started that business or you know, you're trying to grow it, and you look around and it's like, wait a minute, how come all these.
People are growing so much faster?
How come they're doing so much better? Maybe they post their revenue online and.
You'Re like, how are they doing that?
And you're not jealous or anything, or maybe you are, but you're kind of like genuinely asking, like, what is going on? Why am I not great? What's wrong with me? What's wrong with my business? And I'm here to answer that question today. So this is going to be a ton of fun. And you're going to leave going like, okay, like, I got this and they got this and it's, it's good. Okay. All right, so I'm going to start off by reading a review by Ricey Pisces. I hope I said it right. And this doc said she's amazing and gave me those lovely five stars that I love to see.
And.
And she says, I'm a little late to the party, but better late than never. My mind is blown. I love her insights and her practical Advice. In just 10 episodes, I feel like my mindset is reset. Thank you so much for this gift and thank you so much, Doc, for this review. I really appreciate it, and I'm glad that you're having a mindset reset in just 10 episodes. I cannot wait to see what happens. We're about to celebrate episode 100, so this is so cool. Thank you for leaving me that review. And if you're here and you're a listener, you haven't had a moment yet.
Write me a review.
Pretty please, with a cherry on top. I like them. Okay. I collect reviews. All right. All right, so let's dive into this.
Okay.
Why are their businesses growing faster than mine? Why? Okay, I'm going to give you three reasons. And the idea is, by the time.
We'Re done with this, it should set.
You free right where you're not really bothered about any of that. Okay? Now, so the first reason is this. We may start businesses at the same time, but it doesn't mean we're starting.
From the same point.
I'm going to say that again. We may be starting businesses at the same time, but we may not be.
Starting at the same point.
Okay? So, for instance, I worked for a doctor. This was a locum physician, and I worked for this doctor who started a practice, okay? So she starts a practice, and within six months, she needs to hire another doctor. Now, somebody else could have started a practice at the same time, and within six months, they're still hustling to get up to full capacity. And that doctor who's not up to full capacity might go like, what's wrong with me? What's wrong with marketing? What's wrong with. What's wrong with all this stuff? Right? Well, let me tell you what happened with this doctor. This doctor that had the practice that exploded in six months. She had three OB GYN friends. She's a pediatrician. She had three OB GYN Friends who had practices within 10 miles of her practice. And three of them were like, oh, we're going to get you busy. I need you to. These are not just referral sources. These are her people. And they're like, we're going to get you busy. Of course she got busy in no time right now. So were those two practices starting at the same point? No, they weren't. Because the Practice that exploded had already built the foundation of a network base that was going to feed her practice. Do you see what I'm saying? So did they start at the same time? Yes. Did they start at the same point?
No.
Okay. I have a client I've worked with, Dr. Barbara Joy. She's the one who did the episode on networking. And if you haven't listened to it, I'm going to link to it in the show notes. Amazing. Amazing episode. Right? She's a master networker, okay? She has a huge Facebook group full of doctors and lawyers and she has referral bases and she's done TV and she's done all of that. If she decides to start a business tomorrow because she's an intrapreneur now, if she decides to start a business tomorrow, guess what's going to happen to that business? It's going to explode.
Why?
Because all this time, even though she hasn't, quote, unquote, been working on a business, she has been working on a business. So somebody else could be starting their business at the same time, going like, why am I not getting speaking gigs like her? Why am I not having people refer like her? Why am I not getting shout outs like her? Why is my social media not going like hers? Because she's been working on it for years. You may be starting at the same time, but not at the same point. Let's say you meet a physician coach, and this physician coach, while she was working a job, has been building wellness programs for physicians, has been hosting retreats, has been responsible for raising money for projects, community projects and all of that. And then she starts a coaching business. And you are starting from. I've been an employee. I did not even realize entrepreneurship was a thing for doctors. And you know, I started. But coaching has been my heart's desire. I didn't even know what that's what it was called, but that's what I want to do. And you start your business at the same time. Yes, you're starting at the same time, but oh my goodness, no, you're not starting at the same point. So will this other doctors grow faster? You know, the doctor who has done all these wellness programs and all this stuff?
Absolutely. Absolutely. And it's okay, right?
So this is not the only reason, but this is one of the reasons. It also doesn't mean this is the way it always play out, but more often than not, that's how it plays out. So when you see someone else who.
Started at the same time as you.
Don'T let it throw you off. You guys might not be at the same point, okay? So that's number one. Number two, they may be doing the work that you're not willing to do. Okay? Now, I am part of a fitness program, okay? So I took this fitness challenge because I'm like, I've not been paying as much attention to my body as I should. And I've been doing the bare minimum to keep me healthy. So I would take walks. I do all that. I'm not doing aerobics. I'm not doing stress strength training. I'm not doing intermittent fasting. I'm not drinking enough water. I'm not doing any of that. Right? But, you know, I'm fine because I'm doing a little bit. That's what I was doing. And this year I was like, you know what? My body's my responsibility. My body's my earth suit, and if I abuse it and destroy it, then I have to leave. Okay? That's kind of the way this works. So I signed up for this eight week transformation thing, okay? And it's brutal for me, right? Because there's a lot of things that I don't do. And we're five weeks in, okay? And people, we're talking the level of transformation. We're talking about people who, their doctors have taken them off their hypertension medications because their blood pressures are normal. We have people who, their doctors had to take off their insulin or really lower the dose because the dramatic transformation. We have people whose cholesterols were high and they're now normal. We have people who have lost, you know, 10 pounds, 20 pounds. It's amazing. We have people posting pictures like, hey, look, it's a muscle. All kinds of stuff happening now. There's a range of results.
I've had results.
I've lost weight. I've built some muscle and all of that stuff. But there are also people who've had a lot more results than I have. But when I look at them, I'm honest. They didn't miss workouts. They did the extra workouts. They followed the diet plan to a T. I modified a lot. I mean, like, don't tell me to do a one minute plank. I just flat out can't, right? So I modified a lot, but they're people who. They're all in.
The results of people who are all in tend to be different from the results of people who are not all in.
So when you see someone doing better than you, I mean, I could have looked at those pictures and got mad or frustrated or discouraged. I looked at It. And I had a conversation with myself. I'm like, we're halfway through. Okay? We're halfway through this challenge. You had to modify a lot because a lot of this stuff you couldn't do anyway. We're halfway through. You need to give the rest of it your best shot so that you don't come out at the end of eight weeks and have regrets. Right? So me seeing them succeed faster than I have.
Right.
And get results bigger than mine didn't make me get annoyed. It inspired me to. Right. Made me have a come to Jesus moment and inspired me to say, hey, they're getting those results because they're doing the work. If you will do the work, you will get results too, right? So, for instance, you have a business.
Have you spent the time to figure out the discipline of figuring out who.
Your ideal client is? Have you spent the time putting yourself out there?
Have you created referral sources?
Have you done Facebook lives? Have you gotten on podcasts?
Have you reached out for speaking gigs?
Are you disciplined in your speaking where you're not just going on and just talking, but you're helping people get wins and you're telling them what you do? Have you been selling or are you still going like, oh, I don't want to make offers. I don't want to bother anybody.
I don't want to do that.
Because if there are people who are willing and committed to doing this stuff, they're going to get massive results. Massive. So you have to ask yourself, are.
They doing stuff I'm not willing to do? Are they doing the work that I've said no to? Because if they are, then that's why.
Okay, so that's number two. They may be doing the work you're not willing to do. Number three. Number three is time and chance. They may just be doing a lot better because they're in the right place at the right time.
Right?
For instance, think about it. I mean, Zoom stock has gone up. I think first quarter of 2020 was up like 300 and something percent. It was insane. I mean, their revenue, insane. But it was time and chance. It was a pandemic, and everything went.
On lockdown, and everybody needed Zoom, time and chance.
Now, did they have a part to play? Of course. Because they had been stretching themselves when they could have been relaxing. Right? Because if they didn't have the framework to accommodate that level of growth, they would have disappeared as well. So they had a part. I'm not just. I'm not saying they didn't do anything. And time and Chance but time and chance. It was a pandemic. It worked perfectly for them. Look at Amazon in a pandemic. I mean, they were doing well, they were growing, they were not doing well. They were doing very well. Right? But then a pandemic comes and it's just like time and chance. Time and chance. Think about somebody starting a practice and a month after they started a practice. So let's say it's an internal medicine practice. A month after they started a practice that was a five minute drive away, just shut down. The owner disappeared. All of a sudden people are like, where's the next place? And is this other practice that just started right? Time and chance. Right place at the right time. Time and chance. Time and chance. Okay? So if you look at these three.
Reasons, you'll see you can't really compare your business with another business because they're just different.
They just flat out different. Different. So I want to give you a concept I learned a long time ago.
I was an entrepreneur at the time.
But I learned it. There's so many different fruits, right? You have oranges, you have mangoes, you have strawberries, you have grapes, you have bananas. And they all get ripe at different times. So imagine a banana jealous of a.
Grape when a grape is in season.
Imagine an orange being mad at a.
Mango when a mango is in season.
Imagine a strawberry being mad at a.
Watermelon when the watermelon is in season. It doesn't make sense. When you see entrepreneurs thriving, celebrate them. They're in season. Your season is coming. You play your part. You own your journey. Your season is coming.
So, yes, they may have started at.
The same time as you, but maybe not the same point.
Yes, they may have started at the.
Same time as you, but maybe they're doing the work you're not willing to do. Maybe they started at the same time as you, but time and chance happened for them, it's okay. So rather than worry about somebody else's journey, I want to invite you to do something else. I want you to own your lane. I want you to focus on your business. I want you to give it your best shot. I want you to stay out of your comfort zone. I want you to put your head down and work. If you need help, get it. If you need a community to do it with you, get the community. If you need the coaching, get it.
If you need to do work that.
You'Re uncomfortable with, do it. Own your lane. Own your lane. Celebrate other people's successes and put your head down and own your lane.
Don't worry about anybody else, okay?
Don't worry about anybody else. If you adopt this, you become that person who you can celebrate everyone. You can see their success, and you're excited and you don't compare anymore because you really can't compare.
How do you compare oranges to mangoes? There's no comparison.
They're different.
They just are.
You can celebrate everybody. You can get rid of comparitis, as I call it. It's a disease of comparing yourself to others. You can enjoy watching other people succeed.
And you can do what you need to do to succeed. Okay? So I know this helped. And what I want you to do with this episode is I want you to take this link, copy it, and I want you to share it with your friends. I want you to share it on your social media. I want you to text it to another doctor in your life.
Why? Because this trips us up.
It does, but we can live above it. Okay.
All right.
I am so excited for you. And guess what? I'm looking forward to celebrating your success.
I'm looking forward to celebrating your wins.
So own your lane and go do it. Okay? When it happens, tell me about it. I want to know. I want to shout you out. Okay? All right. So thank you for listening. Go share this, and I'll see you on the very next episode I of the EntreMD podcast.
Hey, if you love listening to the EntreMD podcast, I wanna invite you to join OntreMD on demand. It is my signature subscription program that gives you access to a library of business courses designed to help you do one thing as a physician entrepreneur, and.
That is to thrive.
Just head out to entremd.com ondemand and.
I love to have you join us.
See you on the inside.
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