Attracting Your Dream Clients: A Strategic Guide for New Businesses #shorts
In this concise coaching clip, Dr. Wayne Pernell advises new business owners who have no clients yet to focus on attracting their "dream" clients—those who can afford full-price services and are less likely to demand discounts. He prompts the viewer to define who these high‑value clients are and to research the specific magazines, websites, or blogs they read, so the business can position itself where these prospects are present. By answering these two questions—who the ideal full‑price paying client is, and where they consume media—the entrepreneur can create a solid starting point for client acquisition.
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