Dr. Wayne Pernell spent all his money on region-locked DVDs in Denmark, then paid a technician to chip them and bypass the coding. He uses the story to show how companies miss market realities, creating openings for competitors to exploit.
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DVDs that restricted you so I basically came home to Denmark with three suitcases spent all my money every single dime I had on DVDs and they were not could not be used Fortunately I was on the mindset that this is not going to knock me out this is just a, I'm losing maybe a little step in the I lost a little battle here but I'm going to win the war so I found a technician that could basically open up these DVDs and then and then code them to put a little chip in it so that it would break the regional coding it was not at that point breaking the law but the, the big, the big movie houses etc did come after us eventually when they saw that all of a sudden we're stealing a lot of their business so my point is that you know I see this again and again like companies they they they you know they haven't necessarily they they thought about their product they, they.