Dr. Wayne Pernell breaks down the Know, Like, Trust framework for business relationships. Benevolence—showing genuine concern for others' interests—is what starts trust. You also need eminence, or expertise, and a clear unique selling proposition that sets you apart from competitors.
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The known, like trust. That's. It's so important to remember that. That if you're in business, if you are meeting somebody new, what is it about you that they will know you for? What is it about you that they will like you for? What is it about you that they will trust you for? I had an author recently on. He wrote a book on trust. And one of the things he talked about was benevolence. Do you believe that I have your best interest at heart? And that is what starts the. The trust lever. Like, that's the leverage there. You use the word eminence, which I love. Otherwise known as subject matter expertise. Amazing, right? So what is your subject matter expertise? Can you categorize it? What is your difference? Your unique selling proposition. Right. What makes you different? I used to work with dentists.