Dr. Wayne Pernell warns against coaches who use high-pressure sales tactics, telling clients they lack commitment or can't afford their dreams without paying for coaching. He says exploiting people's aspirations for profit is morally wrong and coaches must protect their clients' hopes, not weaponize them.
Chapters
Yeah, well, it's important, too, because I look at this, this work, and I don't know how you feel, Wayne, but this work is extremely sacred. You are entrusted with people's hope, with people's dreams. I've seen bad coaches scare the hell out of people who have. Who just wanted to improve themselves and then did high pressure sales tactics like, oh, if you don't work with me, you don't want it bad enough. I guess you won't bet on yourself. I guess the investment you're about to make is just too much to have the life of your dreams. And it's like, what are you doing? I will fight you if I hear you saying that. I will fight you. And I'm not a violent person. But that's the stuff that's messed up. You are taking people's hopes, you're using them against them. It's manipulative. You're trying to get a few bucks. You can't go get money from someone who's more willing.