Dr. Wayne Pernell argues that group decisions beat individual ones because crowds are statistically smarter than any single person. Wharton research shows collaborative approaches generate more profitable sales growth than traditional selling methods.
Chapters
But in terms of decision making, it turns out the average or the wisdom of the crowd is smarter than its smartest member. Now, you run these exercise, and people like your colleague that says they did it my way, he looks at that and says, you know what? I've got shareholders. I've got profitability. I've got money that I would like to make in this business. I am much better off collaborating because then my business will make smarter decisions. And there's a lot of work around client relationships and customer relationships. And if you collaborate, you understand who your ideal clients and customers are and understand how to collaborate with them. Wharton Business School says you'll get more profitable sales growth than if you sell to them. There's a lot of good science behind this, so I can claim it. I can say, yep, I love it. It's not about being nice. I thought about, like, I'm going to give you a big cuddle and a hug, Doc, because I really like you. I'm going to collaborate. No, it's not that at all.