A business owner exports customer revenue data from QuickBooks, identifies his top ten clients, and examines their industries and job titles to find his most valuable market segment. This reveals which networking events to attend and where to focus marketing.
Chapters
One of the questions that was bouncing around is for new business owners, you know, they're looking for how do I even know if I'm hitting my target audience? How do I find my target audience? Right? So and I know that you're, you've got a little expertise with that. Can you, can you talk about that a little bit?
Yeah, I'll actually share what I've actually done for myself, you know, so it actually helped me answer a lot of question that, you know, we have in marketing where we should go, you know, what networking meeting I should attend. Actually we use QuickBooks. So I just print, you know, all the customer buy revenue for 2022. And then what I would do every year is who are my top 10, what industry are they in, what job titles do they have? Because since they order so much from us, I probably know who they are.