Dr. Wayne Pernell argues that marketing must fit the individual seller and their niche, not follow a generic template. Target specific audiences like franchise owners or plumbers with research into their actual pain points instead of broad shotgun campaigns or one-size-fits-all SEO pitches.
Chapters
And what I would say is different. Different sales capable individuals leverage different channels and different styling preferences. So as an example, some people might just run paid ads. If you need marketing, you know, if you're looking to grow your business, this, that and the other, we would do demographically or psychographically targeted paid ads to a specific niche, not just shotgunning it into the world, but like are you a franchise? You know, either a franchise looking to offer high level marketing services rolled up into a white label deliverable for all your franchisees or are you a plumber or whatever, you know, what have you. And starting with research initially, what are their pain points and what are their goals? Because back to the assumption and being the guy in the room, I can fix your problems. It's like too many marketing companies do that. You go talk to them and they're like, oh here's SEO. You must need this. This works for everyone. It's like, no it doesn't actually.