Dr. Wayne PernellCEO and Founder, DynamicLeader, Inc. · Leadership Advisory and Development - vision and strategy

Finding My Path #shorts

Name: Finding My Path #shorts
Uploaded: 2023-08-17T23:00:04+00:00
Duration: 55 s
Channel: Dr. Wayne Pernell
Description: Dr. Wayne Pernell left corporate work without a business idea, unsure what the market would pay him for. He spent nine months searching systematically…

17 Aug 2023 · 1 min

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Dr. Wayne Pernell left corporate work without a business idea, unsure what the market would pay him for. He spent nine months searching systematically, looking for the intersection of market demand and his marketing expertise, while saving half his paycheck and living frugally.

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Okay, so here's what's crazy. So I didn't know what business I wanted to start. That's what I think. A lot of other people are surprised because if they know me, they're like, you always kind of know what you want to do next. And I'm like, no, I had no idea, because my entire identity was in the corporate world, you know? And I was like, what will someone pay me for? So it's cool that I had this background in marketing and go to market, because the thing I'm always looking for in any new idea is the intersection between will the market want it and do I have either the resources or the personal expertise or a mixture of both to make it happen. I think that that was what I was looking for. And honestly, those nine months that I was saving half of my paycheck not buy myself any new shoes, those type of things, I was on the hunt for an idea. I didn't have one.

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