Dr. Wayne Pernell brought U.S. DVDs to Denmark before streaming existed, buying three suitcases of discounted discs from Blockbuster after noticing American movies released months earlier than in Europe. He opened a store with his savings and expanded to two locations by exploiting the gap.
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I had like a zero experience, but basically opened up. We are the first to sell DVD players and DVD movies that were encoded in United States. I had basically visited my brother, who back then lived in Texas. And this is for anybody of young listeners. This is before you used to stream, you know, this is DVDs, these small little round disc you put in. Back then there was a regional coding system. So movies, for example, in US would come out like six, six to nine months before they would hit the cinemas in Europe and Denmark. So I had this great idea, walking into Blockbuster, that then I saw all these movies at four or five dollars, promoted, discounted, that were not even showing in the movies in Denmark yet. So I filled up, basically three suitcases, spent all my savings, and started a little store that then became two.