Journey of Success #shorts #TrustSuccess #GlobalImpact #ProvenModel #LearnAndApply

And when we were done, they hired a professional survey firm, found out that trust was the primary driver of the sales decision, that they were dramatically more trusted than any of their competitors, which they hadn't been before, and they generated 75 cents out of every new dollar that came into the industry for the next two years. And so now I knew that what I had worked wasn't perfect, but it worked. And they were part of a global investment firm. They started sending teams from all over the world to figure out what these folks are doing. So then I started applying it to other places. I worked with nonprofits, worked with the Canadian military, trying to help them figure out building trust with the locals in Afghanistan, worked in finance, heavy industry technology, worked with families, applying the model all over the place. And I just kept learning. So for the last 20 years, it's just been a journey of learning more and more and figuring out how to help people understand not just the model, but how to apply it.