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In this short monologue, Dr. Wayne Pernell discusses the importance of thoughtful follow‑up after a business meeting. He raises questions about which follow‑up method is appropriate—handwritten thank‑you notes versus other types of messages—and whether the prospect or company should be added to the organization’s formal process. He emphasizes that it’s acceptable either to incorporate the contact into the workflow or to decide not to pursue further engagement, as long as the decision is clear and intentional.

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