Dr. Wayne PernellCEO and Founder, DynamicLeader, Inc. · Leadership Advisory and Development - vision and strategy

Power of a Defined Total Addressable Market #shorts #TAMStrategy #NicheMarketFocus

Name: Power of a Defined Total Addressable Market #shorts #TAMStrategy #NicheMarketFocus
Uploaded: 2024-01-05T02:00:18+00:00
Duration: 47 s
Channel: Dr. Wayne Pernell
Description: Two founders debate total addressable market strategy. Speaker B's addiction-treatment startup, Elevate IO, shows why a broad TAM misleads: the space…

5 Jan 2024 · 1 min

Watch on YouTube

0:47

Two founders debate total addressable market strategy. Speaker B's addiction-treatment startup, Elevate IO, shows why a broad TAM misleads: the space splits into inpatient vs. outpatient care, dual-diagnostic patients, and vastly different company sizes. Narrowing your market definition reveals where you actually compete.

Chapters

Well, who, who's Everybody? Like, yeah, 8 billion people on the planet. Really, you can serve everybody. So what is, you know, total addressable market is like, narrow it. Yeah.
I'll give you an example. Like in one of my businesses, elevate that IO, for instance, we focus a lot on on addiction treatments and industry. And but you know, that that's a very broad category. You know, you can go to therapy as inpatient or this outpatient. Mental health has a strong correlation with that. So there's things that's called dual diagnostic. If you're both suffering from an actual addiction, they also have mental health issues. And then there's the big companies that are owned by the venture capitalist firms. And there's a small little rehash, personal rehash, where it's a former addict that's very passionate about helping people out of recovery.

More from Dr.

youtube.com

Crafting Positive Workplaces #shorts #OrganizationalDynamics #EmployeeEngagement #PositiveWorkplace

2y ago

youtube.com

Empowering Leadership through Change #shorts #LeadershipSupport #CulturalAlignment

2y ago

youtube.com

Understanding and Transforming #shorts #OrganizationalDesign #FutureVision #ProcessImprovement

2y ago

youtube.com

Empowering Change #shorts #CoDesign #OrganizationalChange #Empowerment #Collaboration

2y ago

youtube.com

Embracing Innovation #shorts #ChangeManagement #Innovation #BehavioralTheory

2y ago

youtube.com

Navigating Design Dynamics #shorts #OrganizationDesign #StrategicSupport #BusinessSuccess

2y ago

youtube.com

Supporting Growth and Recovery #shorts #OrganizationalHealth #BusinessSupport #GrowthStrategy

2y ago

youtube.com

Clarifying Decision-Making #shorts #DecisionMaking #Leadership #TeamAlignment #ClarityInRoles

2y ago

youtube.com

Nurturing Development and Culture #shorts #LeadershipDevelopment #CompanyCulture

2y ago

youtube.com

Facilitating Growth #shorts #Facilitation #LeadershipDevelopment #OrganizationalChange

2y ago

youtube.com

Embracing Diversity #shorts

2y ago

See all content