With $100,000 to invest in franchises, you can either buy one location and dominate it, or spread the money across ten smaller units. Your choice depends on whether you want to be a big fish in a small pond or a small fish in a big one.
Chapters
So, one question. And again, this goes to that motivator thing in your mindset and what you like do you like being a big fish in a small pond or a small fish in a big pond? Do you like to fly under the radar or do you want to be the one on stage? And the reason I ask this is because, if you think about it, let's say you've got $100,000 to play with. You're going to buy a business. You've got $100,000. And we'll talk about where you're going to get $100,000 in a minute. But got $100,000 to invest in this business. You could buy one franchise for 100,000, or you could buy 10 branches of the same franchise for 10,000 each. That's the difference between being a big fish in a small pond and a small fish in a big pond.