Two speakers explain how to reach decision-makers in large organizations. Executive assistants control access and can become advocates who refer you to peers. One successful project in a division can expand organically into other divisions.
Chapters
That's sound business advice all the way around. The, the whole idea of take a look at one, who you like to work with, but two, who's really paying you the top dollar. And, and I, who's, what's their job title? I love that because that, it's like, oh, you know, I only work with senior executives. No, no, you only work with senior assistants.
But here's the kicker. You know, one of the companies that I work with is a, it's a major corporation. They have multiple executive assistants. So you can help one executive assistant. Then they, they actually talk to each other. So they actually recommend me. I, I just finished a holiday project for a bigger corporation. I started working with one division, and then, you know, that comes with a little bit of follow up.