A Personal Brand Will OUTLIVE You
6 Dec 2022 · 0 min

0:16
Dylan Vanas argues personal brands outlast business brands. When you think Tesla, Amazon, or Apple, you think Elon, Jeff Bezos, Steve Jobs. The future value is in people, not companies.

Dylan Vanas argues personal brands outlast business brands. When you think Tesla, Amazon, or Apple, you think Elon, Jeff Bezos, Steve Jobs. The future value is in people, not companies.
A personal brand is way more valuable than a business brand. It's more sticky. People remember it. If we think of Tesla, what's the first association? Elon Musk. Not. Oh, they make cool cars, right? We literally say that. First. Amazon. What's the first association? Bezos, Apple, Steve Jobs, even though he's dead. That's the idea. People know people. And the future is in people, not businesses.

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