Dylan Vanas breaks down a 90-day Meta advertising system: split your budget 20-30% to testing, 80% to proven ads. Film three hooks, three scripts, and three calls-to-action each week, mix them into nine video variations, and move the winners into your main campaign. Repeat for 90 days.
Chapters
You do this for the next 90 days, I guarantee your business will change. The simplest way to set up an ads campaign to get crazy results is you have 2 campaigns, one for testing and one for proven. You spend 80% of your budget on the proven campaign and you spend 20 to 30% on the test campaign. But what if you don't have a proven campaign? This is your first time running ads. Every single week you pick a day where you're going to film and or make new creatives. You shoot 3 hooks, you shoot 3 bodies, and 3 call to actions, and you mix and match them, and then you end up with 9 videos. So they're just variations of the same thing? Yeah, variation of the same thing, but it's important to test that. You drop that into Meta and then Meta will serve that. At the end of the week, you move the winners into the winning campaign, 80% of your budget. You do this for the next 90 days, I guarantee your business will change.