Dylan Vanas shows coaches how a single webinar funnel costs them six figures. He walks through a self-liquidating offer: an $8 course with order bumps and upsells that break even or profit while acquiring customers. A buyer who's already paid is seven times more likely to buy again, and a mandatory onboarding call converts 70% of people who see it.
Chapters
If you sell coaching online and you're not doing this, you're leaving at least 6 figures on the table. I pulled up the data for a guy yesterday and I'm pretty sure he almost cried. He was doing webinars almost every single week and it was working to some degree, but that was it. That was his only funnel. I showed him what it looks like to run an SLO, self-liquidating offer, with an $8 course on the front end, a couple order bumps, and 2 upsells on the back end where you spend money but you break even from all the ad spend. And even if you lose a little bit of money, you're getting people that are buying from you and transacting from you, which is way better than just some random leads. A buyer who's already taken out their credit card transacted with you one time is 7 times more likely to work with you again. So you acquired this customer for free. You now have someone that's in your ecosystem that you can upsell again in the future, and you didn't have to pay for it. The best part about it is on the confirmation page, after all the upsells and downsells are done, you put a calendar and you call it a mandatory onboarding call. You'll get 70% of people that hit that page that end up booking a call with your team. He looked at the numbers and he's like, Dylan, why has no one shown me this before? And I think the thing is, people just don't understand how you need to market in 2026 and beyond. So if you have one funnel that's working great, just don't depend on it because you can easily add 1 or 2 additional funnels into your business to keep growing, but more importantly, become more stable to changes in the market and the economy.
