Dylan Vanas explains self-liquidating offers: sell a cheap front-end product like a $7.99 course that covers your ad costs, then upsell to push average order value above $100. One client added $60K/month by combining webinars with this strategy.
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How you get Meta to pay you to run ads. Have you heard of this? No. It's a self-liquidating offer where you sell something for a low-ticket dollar amount that covers the cost of ad spend. A friend of mine who's a client named Christian Osgood, he runs a company called Multifamily Strategy. He made all his money through DM closing. We added webinars that added, I think, an extra, let's call it $60K a month. Then we added self-liquidating offers. It's a $7.99 mini course and it's called Get Your First Property. As soon as people go to buy, there's a couple order upsells. Our $8 mini course, our average order value is over $100. So now the game is, can Meta find buyers for under $100 because if they do, we're profitable in marketing.
There's a guy in our community and he started selling a guide that's like the secrets to saving money on this. He's like, man, trust me, just this PDF will make you money or save you money. And he sells it for like $49. And then now it might be a little bit cheaper. Essentially, that one low-ticket product covers the ad spend, but then now he still has the opportunity to get the client as a buyer or as a mortgage client. So like you can sell information plus you can get clients. It doesn't have to be like one path or the other.
