Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

Buying Big Brands Keywords

Name: Buying Big Brands Keywords
Uploaded: 2023-06-10T14:00:32+00:00
Duration: 30 s
Channel: Dylan Vanas
Description: A marketing-focused short video (transcript) addressing whether advertisers should bid on competitors' brand-specific keywords on social media. The…

10 Jun 2023 · 1 min

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A marketing-focused short video (transcript) addressing whether advertisers should bid on competitors' brand-specific keywords on social media. The speaker advises against bidding on large, established brands (e.g., Coca-Cola) but says it can make sense for small businesses to bid on competitors' brand keywords when competing with other small businesses.

So people new to marketing, they are trying to crack the code on, like, how to buy ads. A lot of times people ask, should I buy brand specific keywords on social media platforms? If I own a soda company, should I bid for the word Coca Cola? So when people search Coca Cola shops that you show up under that, you have an ad. If you're trying to compete with a brand like Coca Cola, I'm going to tell you all day long, absolutely do not waste your time on it. But if you're a small business trying to compete with another small business, then it could absolutely make sense to bid on their brand's keywords.