Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

Companies Are Taking Advantage Of Content Creators

Name: Companies Are Taking Advantage Of Content Creators
Uploaded: 2023-04-10T14:00:13+00:00
Duration: 10 s
Channel: Dylan Vanas
Description: Short excerpt from a YouTube video (Dylan Vanas, Apr 10, 2023) in which two speakers discuss how influencers drive traffic but often earn little, are…

10 Apr 2023 · 0 min

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Short excerpt from a YouTube video (Dylan Vanas, Apr 10, 2023) in which two speakers discuss how influencers drive traffic but often earn little, are 'used' by companies, and consider the opportunity/need for a collective organization for creators analogous to the Screen Actors Guild (SAG).

The influencers. What I've heard is nobody makes money, but they're driving traffic, though they must be getting a very, very small percentage.
They don't know what they should take from these deals. So they're just out here, like, getting used by companies. Here's the biggest opportunity I see right now. You know what SAG is? It's the Screen Actors Guild, something like that. But for creators. The creators need something where they can collectively come together and have a say. They don't, and therefore they're being used. And so there's a big opportunity there that I don't have the capacity to work on right now.