Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

Did Pespi Pay Millions For Almost Nothing?

Name: Did Pespi Pay Millions For Almost Nothing?
Uploaded: 2026-01-05T20:03:51+00:00
Duration: 34 s
Channel: Dylan Vanas
Description: A short YouTube commentary by Dylan Vanas arguing that Pepsi’s expensive logo redesign is less about a simple image change and more about creating a…

5 Jan 2026 · 1 min

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0:34

A short YouTube commentary by Dylan Vanas arguing that Pepsi’s expensive logo redesign is less about a simple image change and more about creating a flexible brand system. Vanas emphasizes testing the mark across sizes and media—especially the one-second social-scroll context—to refresh brand memory while preserving recognizability and increasing purchase appeal.

Chapters

Pepsi's million dollar logo redesign is the craziest store you didn't even know about. Brand this size is not paying for a png. They're paying for a system that works on shelves, on one second scrolls, on billboards, stadiums all across the world. So they focused on that one second scroll and pulled brand memory forward to something that feels fresh, but it's still that same recognizable Pepsi logo. So to me, I see a logo that didn't really change that much, but to them, they see something that they've tested on every surface, every size, every shape, and they know it's going to make you want to buy Pepsi even more than the last.