Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

Don't Reinvent The Wheel To Be Successful

Name: Don't Reinvent The Wheel To Be Successful
Uploaded: 2023-08-21T19:00:05+00:00
Duration: 27 s
Channel: Dylan Vanas
Description: Dylan Vanas argues you don't need to invent something new to succeed. Crumbl Cookies grew to over 800 locations in six years by taking an existing…

21 Aug 2023 · 0 min

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0:27

Dylan Vanas argues you don't need to invent something new to succeed. Crumbl Cookies grew to over 800 locations in six years by taking an existing product and changing how it looked and felt, becoming a multi-billion-dollar company through branding and packaging alone.

Questions this video answers

Over 800 locations.

Over 150 cities (speaker hedges: "I think").

Started six years ago (per speaker).

Described as a "multi billion dollar" company (per speaker).

Look at crumbl Cookies. They took a product, a cookie, right? Cookies have been around since at least 2010, probably earlier even. I'd have to like Google that to know for sure. But cookies have been around for a long time. They just took a product, they added cool branding, they made the boxes pink. They now have over 800 locations. They're in I think over 150 cities. They're a multi billion dollar company and they were started six years ago. When you take a system that's already working, you just make it a little bit better, add your own spin to it, or you can have incredible success instead of trying to reinvent something from scratch.