Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

For those that run marketing and complain about lead quality

Name: For those that run marketing and complain about lead quality
Uploaded: 2025-12-22T01:34:36+00:00
Duration: 57 s
Channel: Dylan Vanas
Description: Dylan Vanas argues that bad lead quality is a messaging problem, not a channel problem. He shows a Facebook ad with the hook "if you're broke and need an…

22 Dec 2025 · 1 min

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Dylan Vanas argues that bad lead quality is a messaging problem, not a channel problem. He shows a Facebook ad with the hook "if you're broke and need an attorney, click here" and explains why that language attracts the wrong prospects. The fix: design your ad copy to attract the exact type of customer you actually want.

Chapters

I probably shouldn't be saying this, but if your leads suck, it's because you suck. My friend just sent me this text asking where to run ads to get people to sign up for a webinar. And you know what I told him? Meta, Facebook, Instagram. That's the best place and where we do a lot of our stuff. And he said, I know, but the quality of leads I find is shit. So to find out whether his leads were shit or if he was shit, I asked him to send me exactly what he had in ads. I'll spare you the details for now. I'll do a separate breakdown of exactly why this is so garbage. But here's the thing. His hook is if you're broke and need an attorney, click here. No wonder you're getting crap leads. Key with getting the right people to click on your ads and go into your funnel is the messaging. Think about who do you want to actually click on your ads? And then design your language and your messaging and your ads and everything around that. Hey, if you're broke, click this link. Who do you think you're getting? Hey, are you someone that needs this service no matter what the cost is? Click this link. Which one do we want? Option A or option B?