Dylan Vanas argues social media isn't required to build an audience. He outlines an SEO blitz and PR strategy to land features in major publications and dominate the first three to four pages of Google results instead.
Chapters
Okay, so there's one misconception. Kind of what I'm talking about right now is I've mentioned social media a lot. It's like, hey, Dylan, is social media the only way to reach an audience and go viral? The short answer is no. And there's a lot of ways for you to actually reach people. One of the ways we do it is, you know, we have solutions like our SEO blitz. We'll go ahead and get you featured in some of the biggest publications in the world. Think about the household names that you know and love. And you read business, you know, top business publications, top industry publications. We'll get featured there. And then we'll get, you know, another 20 to 30 publications with your name in the title. And so what that does is people actually, when they search you on Google, you own the first three to four pages.