Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

Here's How Brands Respon To TikTok

Name: Here's How Brands Respon To TikTok
Uploaded: 2023-02-08T15:00:13+00:00
Duration: 34 s
Channel: Dylan Vanas
Description: Short clip from a Dylan Vanas YouTube video discussing how brands respond to TikTok trends. The speaker recounts a viral Colgate toothpaste…

8 Feb 2023 · 1 min

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0:34

Short clip from a Dylan Vanas YouTube video discussing how brands respond to TikTok trends. The speaker recounts a viral Colgate toothpaste demonstration—where striped toothpaste appears to keep its stripes even after mixing—and notes both the scientific explanation (ingredient separation, comparison to magnets) and the interesting ways Colgate and other brands have responded to the trend.

Chapters

I'm amazed right now at how TikTok brands are, like, being creative. And so Colgate, somehow this came out like someone squeezed the toothpaste and was like, look, the toothpaste comes out in, like, the four stripes, right? Like, black, white, black, white. And then they're like, the guy, like, mixes it all around and squirts it out, and it still comes out black, white, black, white. And, like, what's going on here? Like, what's this, like, sorcery? And so then, like, everyone's out there buying Colgate. Long story short is, like, they basically have a way that, like, the two different colors are separated based on the ingredients in it. It creates. When you put two magnets opposite, it pushes apart. But what's even cooler than that is the way that Colgate and other companies are responding to it.