Here’s how companies track your use on their website

Have you ever heard of hotjar? Know the tool that you install on your website to track visitors activity? In fact, I actually used to use hotjar and I've spent thousands of dollars to be able to take it and actually see what users are doing on my website. Now there's actually something out there that's better than hotjar and it's completely free. And this tool is the same one that Forbes uses, Microsoft uses, in fact is even used by the World Health Organization. It's called Clarity. And the way it works is they let you use their tool, you install it on your website, and it's completely free. With this, what you get to do is you're able to track your website, visit visitors, and know not just like basic analytics, like how many people come to the site and where they're coming from, but you can actually see exactly what they're doing and how they operate on your site, from where they click around to what they're looking at and even seeing into their mind on what they want to do next. So if you use hotjar, maybe you switch this free alternative or if you're not using a tool to track your visitors website performance and behavior, you should start using it now. It's a game changer, can absolutely level up the way you market to your customers and your audience.