How A Non-Profit Outperformed Every Marketer

It's crazy that a nonprofit created the most viral affiliate marketing strategy on the planet. If you remember the ALS Ice Bucket challenge where you dump ice water on your head, you film it, and then you nominate three friends. Well, it worked because they had a built in viral loop where every single video resulted in three more videos and the emotion made it sticky. See, it was shocking. A little bit of pain when the ice hits. And then there's the purpose and the actual mission. People don't share facts, they share feelings. And it became this fun, gamified thing that everyone wanted to do. So for the next marketing campaign you made, make think about how you can create mass participation, a viral loop, and a reason to pass it on.