Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

How Instagram Is Trying To Kill TikTok

Name: How Instagram Is Trying To Kill TikTok
Uploaded: 2023-02-04T15:00:21+00:00
Duration: 32 s
Channel: Dylan Vanas
Description: The speaker advises creators to start posting Instagram Reels because Instagram is heavily promoting Reels to compete with TikTok. Reels can reach large…

4 Feb 2023 · 1 min

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The speaker advises creators to start posting Instagram Reels because Instagram is heavily promoting Reels to compete with TikTok. Reels can reach large audiences of non-followers — the speaker cites a personal example of a Reel with ~50,000 views, about 70% from people who didn’t follow them — making Reels an effective way to gain new viewers.

Chapters

What you guys need to be doing is, like, finding ways to get involved. And the easiest thing today is just, like, start posting reel based content. Instagram publicly announced they're pouring more and more attention into reels, which is so incredibly important, even if it's just you talking about some random thing. Reels are incredibly important because they're trying to beat TikTok. TikTok came in and, like, took a huge amount of their audience away from them. So they're pushing reels real hard. I'll look at my reels and I'll have 50,000 views on one of my Instagram Reels, and, like, 70% of it will be people who don't follow me. What that means is I'm getting tens of thousands of people every single reel I post who don't know about me, that are learning about me.