A short multi-speaker YouTube discussion about where to run ads. Speakers emphasize that the best advertising platform depends on the product, and recommend Google Ads, Facebook and Instagram, plus influencer marketing as common channels to consider.
Where do you think is the best place to run ads?
If I were to bounce it back on you, what would you say to that question?
Depends on your product or what is it you're trying to sell? Google Ads probably Facebook, Instagram and then also influencer marketing.
So Facebook and Instagram are good for, like, if you have a product that appeals to everybody. If you're selling like skin cream, you know, to old ladies like that want to have better skin, that's mass market, mass appeal all the time. Google Ads are good for if you're looking for someone who's specifically searching something at a specific time, like a car battery, their car's dead, they looking for a car battery near me, they'll go to Google and then influencer marketing is great if you're looking for mass exposure and more brand awareness rather than direct response. Direct response would be like immediate sales.