Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

How To Get Rich From Brand Deals

Name: How To Get Rich From Brand Deals
Uploaded: 2023-02-10T15:00:39+00:00
Duration: 41 s
Channel: Dylan Vanas
Description: Creators can charge more for brand deals by selling time-limited rights instead of perpetual ones, and by offering renewal options that let brands pay…

10 Feb 2023 · 1 min

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Creators can charge more for brand deals by selling time-limited rights instead of perpetual ones, and by offering renewal options that let brands pay again later. A 180-day license costs less than forever rights, and brands will pay extra to reach specific audiences like MrBeast's.

Chapters

There's a pretty simple way to get 2 or 3x out of a deal. And most new creators don't realize this about licensing. So the idea is that you're giving the brand the rights to use that content on their website in ads and other forms of content. So what you can do is you can actually negotiate licensing rights, give them the rights for a period of time. It could be 180 days. It could be in perpetuity, like forever. You'll be able to negotiate more money upfront on the deal. And then after the 180 days are up, you could have an option for renewal which would allow you to get more money over time. Like after 180 days, they renew. 180 days later they renew. And you're actually squeezing lot more money out of an individual deal. And as a brand, we can actually target audiences. So we do it like a magic spoon ad with Mr. Beast. We can then hit Mr. Beast's audience with that same ad. And so it's really effective.