Dylan Vanas argues that photo posts don't cut it anymore on saturated social media. Instead, build a personal brand through valuable content that attracts followers organically. Consistent growth of one or two engaged followers per week compounds into real numbers over time.
Chapters
Building a personal brand is crucial right now. We think the market saturated like social media right now. It's going to be so much worse in five years because everyone's trying to be even more so an influencer. There was this transition of an influencer a few years ago. These good looking girls start taking booty pics and posting them online. And then that was the wave. But now that doesn't get hits as much anymore. So we're moving into this era of content creation rather than influencing. Because influencers just taking a photo and hoping the algorithms. But creating is creating valuable, good content that people like. And over time, an audience will come to you. One person might stumble across it and like you. And if you get one or two people every week, well, at the end of the year, you got 100 great people loving your stuff. They'll share it with their friends. That you can grow exponentially.