Dylan Vanas walks through TikTok's Creator Marketplace, where brands pay creators to promote products. Brands rarely reach out first, so you need to pitch them directly. Expect a few thousand dollars to start if a brand tests you out.
Chapters
TikTok launched a Creator marketplace recently. You can list yourself there as a creator and brands can find you and pay you for deals. But the reality is brands aren't going to come to you. This isn't tinder. They're not going to just like start swiping right on you. The reality is you're going to have to go out there and find them. And so by using brands products you can reach out to them and create those relationships, create those deals. This industry is relatively new to us. It may not feel like it because a lot of us grew up with it. I grew up pretty much with this but in the business landscape it's new and so brands are willing to figure out deals if you can bring like a well conceived idea to them. They may not throw like a hundred grand at you but you know brands will throw a few thousand dollars to trial stuff and if you can prove it works then you'll get a lot more deals from that.