Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

If Content Is TRIGGERING It's WORKING

Name: If Content Is TRIGGERING It's WORKING
Uploaded: 2023-04-23T14:00:18+00:00
Duration: 19 s
Channel: Dylan Vanas
Description: This short transcript excerpt argues that content which elicits strong emotional reactions—positive or negative—tends to spread widely (go viral). The…

23 Apr 2023 · 0 min

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0:19

This short transcript excerpt argues that content which elicits strong emotional reactions—positive or negative—tends to spread widely (go viral). The speaker asks viewers to reflect on content they've shared in the past week or two that 'triggered' them, and suggests that emotional intensity drives sharing (example: seeing Elon Musk's face evokes an immediate emotional response).

What is the content you either shared, reposted, sent to a friend over the last seven, 15 days. It's stuff that triggered you. Triggered you in a happy way. Triggered you in an angry way. You saw Elon Musk's face and it went, oh, emotional appeal. Now, the more emotion and the strength of the emotions that you're actually hitting on more. The videos went viral. Videos that piss you off, videos that make you happy, pop off. You know, people get triggered.