Dylan VanasFounder & 2x 8-Figure Entrepreneur Empowering Growth

Is Chipotle Failing or Turning it Around?

Name: Is Chipotle Failing or Turning it Around?
Uploaded: 2023-07-08T16:30:02+00:00
Duration: 36 s
Channel: Dylan Vanas
Description: A short YouTube commentary asking why Chipotle—once an industry leader—has declined, citing years of an unchanged menu, E. coli outbreaks, and poor…

8 Jul 2023 · 1 min

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0:36

A short YouTube commentary asking why Chipotle—once an industry leader—has declined, citing years of an unchanged menu, E. coli outbreaks, and poor social media; it notes recent attempts at revival (collaborations with MrBeast and Keith Lee, new menu items) but questions whether these moves are too little, too late.

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How did Chipotle, that was once an industry leader, go to being a laughing stock? That's worse than Taco Bell, McDonald's and Subway. First off, they didn't change their menu at all for years. They literally just had their core offerings and they didn't add anything new. Now take that and pair it with the E. Coli issues, the fact that their social media was junk. They had nowhere to go but down. It seems like they're trying to turn the corner. They did a collab with MrBeast, they've done some with Keith Lee, and and they're trying to add new products to their menu. The thing is, it might be too little too late, and Chipotle might be heading down to the graveyard.